Alexandra Hueffner Email & Phone Number

Manage and optimize paid media campaigns across multiple platforms including, but not limited to: LinkedIn, Meta, Google Ads, and demand-side programmatic platforms, including 6Sense Develop project strategy, lead digital execution, produce analytical reports regarding KPIs and goal objectives, and give recommendations on how to increase campaign performanceServe as first line of support for media partners and project management teamsUnderstand and develop a strong knowledge of the client brands and business objectivesAttend client meetings and communicate details of progress on projectsPresent weekly and monthly in-depth reports to clients providing input and recommendations on an ongoing basisProduce thorough audits and recommendations on an ongoing basis for always-on campaignsAssist project managers with project tasks to ensure client expectations are not only met but exceeded

Develop, manage and measure Agency Revolution’s demand generating integrated marketing campaigns through various channels including Google ads, LinkedIn, MailChimp, HubSpot, social mediaCreate content, build, and optimize paid campaigns in Google ads and LinkedIn including PMax CampaignsKeyword/SEO audits and maintenance on a regular basis in Google ads account along with SEMrushEnhance and expand usage of existing MarTech stackDevelop and deploy test and learns within campaigns and track champion verse challenger results (A/B testing)Create and maintain reporting and tracking on Marketing KPIs and ROI through excel and HubSpot dashboards - measure and make recommendations to optimize return on investment (time or dollar)Define and implement marketing operational processes with accompanied detailed process documentationDevelop advanced automation processes for campaigns and webinarsCollaborate cross-functionally with sales and operation teams to develop data management processes to support marketing in our MarTech stackAssist in managing marketing department budget

Seattle, Washington, United States

Serve as a resource for Producers and Account Executives assisting in the execution of marketing strategies and objectivesMaintain our marketing database including customer/prospect files. Make recommendations that influence departmental decisionsNegotiates premiums, coverages, terms and conditions for prospective clients. Develop proposals and presentations for both internal and client/prospective client useAssist in the analysis of lines of coverage and insurance company trends with the intent of maximizing opportunities for new business placement and customer retentionWrite marketing literature and run email campaigns through CRM system (brochures, press releases, one pagers, print campaigns, etc.)Event planning and webinars - Organizing, preparing, and monitoring the event from conception to day of execution

Plantation, Florida, United States

Strategize and execute paid media buying campaigns across Facebook, Instagram, and LinkedIn including but not limited to managing budgets, identifying target audiences, defining campaign KPI's and goalsPrepare and deliver promotional presentations for clients and prospective clientsWrite marketing literature and run email campaigns (brochures, press releases, one pagers, print campaigns, etc.) to augment the company’s presence in the financial wellness marketOrganize, schedule, and invite different target audiences to participate in company run webinars via email marketingCommunicate directly with clients and encourage reliable and trusting relationships Execute paid drip campaigns via Dux-Soup on LinkedIn in order to connect with target audiences and facilitate conversation around financial services we provideRun internal weekly meetings with advisory and firm management teams, managing agendas/next steps to keep all roles and responsibilities organized, efficient and on track to meet deadlines

Beaverton, Oregon

Focus on the effective and efficient distribution of products and services to customers both B2B and BTCDevelop, execute and lead reporting on detailed demand, inventory, purchase and/or delivery plans for categories, accounts, or product typesAnalyze data and make recommendations in order to achieve profitability, customer coverage and inventory goalsPoint of contact between North America Territory Analyst, Category Sales Directors, and Demand Planning team - communicating all dates and gates on a 3 season timeline Prepare data in excel sheets and presentations in a manner that effectively supports decision making for category teamsDevelop and publish regular reports to update upper managementLead Territory forecast planning report for Running Specialty Group and weekly progress meetings with entire devision

Miami/Fort Lauderdale Area

Responsible for introducing and growing the Mizuno brand, with a focus on tennis footwear, in the US market space specifically opening and onboarding new retail accounts throughout FloridaOnboard new clients, conduct monthly reporting sheets along with quarterly business reviews, schedule regular check in’s via phone or in-personEducate US retailers on Mizuno's success in Europe's tennis market and their growing prominence with professional athletes on the WTA and ATP tour through presentationsLook for and close on opportunities to sponsor tennis coaches and professionals in the South Florida marketDirect point of contact for brick and mortar accounts holding Mizuno inventory

Miami/Fort Lauderdale Area

Manage 40+ open retail accounts throughout South Florida holding Athletic DNA apparel and maintain relationship with locations head Buyer or store manager Identify needs that clients may not recognize and ensure approaches and solutions are linked to objectives and future needsManage client expectations, ensure delivery of the highest quality service, and solicit and act on client feedbackFacilitate e-commerce merchandising including but not limited to uploading new graphics and seasons apparel on company website and tracking inventory levels through our back end on BigCommerceAdvertise any current sales via website, paid social media buying, and email marketing campaignsManage Athletic DNA's Florida Marketing AssistantOversee the sponsorship program for junior players and USTA coaches by assisting in the research, communication/negotiation, and signing of professional athletes on the WTA and ATP TourKey decision maker in which events/professional tournaments to sponsor and facilitate the operation from beginning contracts through to attending the event Create and execute email campaigns including writing the copy, developing graphics, designing layout, determining target audience, and tracking performance insightsRun social media accounts for Athletic DNA ie. Facebook and Instagram, both via paid/earned media

Ponte Vedra Beach, Florida

Worked in Corporate Merchandising, supervising licensed products for the PGA TOURConnected OMP’s, Proud Partners and Sponsors to vendors daily in order to facilitate their personalized merchandise needs and requests for the upcoming tournamentCommunicated with clients daily updating them on order status, delivery dates, creative design capabilities, and invoicingCreated presentation decks for sponsors outlining various merchandise and vendor options, item mock drafts, and specific PGA TOUR licensing guidelines.Participated in meetings related to merchandise purchases for all TPC Golf Course locations and potential new partnerships. Special projects included building three webstores; Corporate Merchandise site for PGA TOUR, personalized webstore for ACE Hardware, and the 2017 President’s Cup webstore

Bachelor Of Science (B.S.), Political Science And Government

Activities and Societies: Member of the Division 1 Women's tennis team 2013 to 2015Minors include Business Administration and Economics

Education record

Activities and Societies: Varsity Tennis TeamOregon High School State 6A – Double Tennis Champion 2012, 2013 Oregon High School State 6.