Lead the strategy, planning, and execution of all meetings, events, and experiential activations for the agency. In addition to overseeing agency-focused experiences, responsible for managing meetings and events for clients and partners hosted at Horizon offices, as well as new business activations.Manage the full lifecycle of events, from conceptualization to post-event analysis, ensuring alignment with the agency’s brand, equity goals, and overall marketing strategy. Collaboration with cross-functional teams, including marketing, creative, operations, and external partners, to deliver impactful and inclusive experiences that drive engagement and advance the organization’s mission.

Founded "Horizon Connects" during the pandemic, Horizon's evolved Events practice responsible for traditional events (client meetings, agency gatherings, partner programming) as well as cultural and developmental experiences focused on employee engagement. Work closely with the CEO to design programming aligned with our brand and culture story.Lead events team and oversee all stategy for meetings and events for New York, LA an Toronto offices. These include trainings, conferences, new business pitches, town halls, CEO lead fireside chats, community celebrations, concerts, wellness sessions in virtual, hybrid and live event formats.Strategize and custom design new and innovative events and meetings focused on the client experience at Horizon. Partner with our New Business team and lead design and logistics for pitch meetings.Strategize with the DEI practice to ensure all of our experiences and offerings for employees are equitable and embrace a spirit of belonging and inclusivityPartner with practices across the agency to innovate and create new standards for culture, hybrid working and communication.

Manage Events team, agency calendar and budget for over 1500 meetings and events annually; inclusive of client meetings, vendor events and enterprise-wide celebrations.Venue sourcing and contract negotiation for all offsite events and meetings.Strategize and execute new events and experiences that focus on the culture at Horizon through education, training and social gatheringsGenerated a new line of revenue by leasing out or office space for tv and film production. Managed the process including hosting scout visits, negotiating contracts and fees, liaising with building management and executing "day-of" tasks and staff

Created Horizon's first Events team. This team is responsible for the planning and implementation of all client meetings and events at Horizon Media. Custom menu planning and room design for client meetings, new business pitches, trainings and multi-day workshops. Partner with business leads on design and experience for larger scale agency events including the summer outing and holiday party.Point of contact for external (vendor or client) events held in the Horizon space.

Plan and execute conferences, meetings, high-level workshops and large-scale trade shows in the US and Internationally.Venue sourcing and selection inclusive of site inspections, contract negotiation and budget analysis.Lead overall event design and set up, as well as onsite execution. Responsible for coordination of all vendors needed for live event production. Oversee and lead onsite operations team.Plan and manage all off site entertainment and menu planning. Work with venue on floor plans, exhibit hall design and BEO approvals.

Research sites and vendors for future events and conferences. Submit RFPs and compare results to make reccommendations .Prepare and manage program budgetsManage meeting vendors to include venues, transportation, hotels, caterers, security and speakers.Manage registration database pre-event and for onsite implementation

Lead contact for event decorators and contractors to design exhibit hall floor plans and structures.Create and distribute kit to participating exhibitors and sponsors detailing instructions and deliverables pertaining to their involvement with the event.Design and purchase sponsorship deliverables such as tote bags, napkins and lanyards.Create templates and design for event signage to be used onsite.Travel to conferences to work with the event contractor ,act as a representative to the sponsors and exhibitors and support for the meeting planner and hotel staff.

· Work as a liaison between the sales team, meeting planners as well as sponsors and exhibitors to coordinate logistics and other details for conferences. · Manage and organize registration databases, process incoming contracts, update website for large conferences and field any questions from participating sponsors.

- Researched and planned Private Dinning Experiences at various high-end restaurants across the US.

I interned in 2 departments while at Sports Illustrated:- Advertising Sales : helped manage client databases for various sales both in the magazine and online- Public Relations : Reached out to local media markets when they would be featured in the magazine. Helped plan and run events such as Sportsman of the Year Awards