Alexandra Istrate Email & Phone Number

Netherlands

Amsterdam Area

Bucharest Metropolitan Area

Amsterdam, North Holland, Netherlands

• Coordinated new product launches with cross-functional teams (engineering, design, LCM).• Tracked GFK data, generating monthly reports on distribution, shelf presence, share value, and market share.• Organized impactful new product exhibits for key markets and top retailers.• Collaborated with design and marketing teams to define key product concepts for effective consumer communication.• Oversaw crucial product photoshoots to ensure high-quality visuals aligned with brand identity.• Updated product portfolio by introducing new items and phasing out outdated products strategically.

Bucharest, Romania

• Analyzed target audience data to craft customized articles and social media aligned with their interests;• Crafted tailored social media campaigns on audience’s most frequent platforms (Instagram, Twitter and Facebook);• Developed proficiency in current marketing trends and acquired skills in data analysis using tools like AdSense, Google Analytics, and A/B testing;• Translated key data regarding the audience and created content for email marketing campaigns;• Strengthened expertise in digital marketing, creative content creation, and professional copywriting.

Bucureşti, România

• Conducted group-based market research for P&G's Gillette products, focusing on specific KPIs• Formulated digital strategies for the current consumer portfolio, aiming to boost brand awareness and visibility across major retailers' websites and stores.• Improved skills in market research, data analysis, collaborative teamwork, and generating data-driven proposals.

Master'S Degree, Communication Science

Bachelor'S Degree, Marketing, 8.5