Alex’s success and approach to growing businesses have taken her from Australia, to London, and now NYC. Her experience leading operations in the retail, non-profit, and agency realms has provided her with extensive experience building brands, leading teams, and creating foundational principles and processes that provide a platform for businesses to grow and thrive. Alex has a passion for people and a desire to see big visions succeed through strong operational diligence and discipline. Alex currently leads the operations for The Smithee Group overseeing our growth and experience both internally and externally, ensuring TSG stays on the forefront of technology, marketing strategy, and advertising. Alex is also the Co-Founder of Iridescent, an online media platform for women. Through stories, articles, shared experiences, and relevant resources, Iridescent's mission is to empower women through powerful content, believing that every woman is brilliant and destined to shine!