Lead of integrated brand, communications, digital, and social media strategies. Shape strategic execution direction for brands like got milk?, HOKA, Comcast Xfinity and Real American Hardwood ensuring impactful and cohesive brand initiatives.Develop and execute social, paid media, influencer, and multicultural audience engagement strategies to drive growth and ROI.Oversee multi-channel initiatives, collaborating with cross-functional teams to ensure seamless execution and engagement.

Executed brand marketing, digital campaigns, field marketing, and social media strategies for clients across retail, sports, CPG, gaming and activism, including Spotify, Adidas, Tommy Hilfiger, Marriott Tribute & Autograph Hotels, St. Jude Children’s Hospital and Celebrity Cruises.Developed and implemented experiential marketing initiatives aimed at capturing the hearts and minds of Gen Z and Millennials.Collaborated closely with insights and data teams to translate consumer insights and cultural trends into actionable strategies, driving relevance and engagement among younger audiences.Delivered measurable results across the marketing funnel, optimizing each stage to maximize ROI and client impact.Executed end-to-end influencer programs for adidas, charity: water, and Hollister, from partner selection to campaign launch and performance analysis.

Developed and executed brand-centric digital strategies for B2B and B2C clients like LG Electronics, CARE.org, NASCAR, Mercato, CForce, Salesforce.org, and Fetch Rewards.Led key marketing initiatives, including brand, campaign, social, website, email and influencer strategies, creating impactful client experiences.Reported directly to the CEO, managing client relationships, guiding project deliverables, and translating client needs into actionable direction for internal teams. Served as agency’s strategic lead on business development and new client acquisition.

Managed data-driven client strategies, implementing integrated digital marketing projects across digital strategy, content, organic and paid social, SEO, email, and loyalty marketing for clients, brands and nonprofits such as LG Electronics, CForce by Chuck Norris, NASCAR, Mobile 1, Mrs. Field’s Cookies, Ragu, Repair the World, Cal Poly San Luis Obispo, the Motion Picture Television Fund, and Dashride. Oversaw day-to-day project management, ensuring timely delivery, budget adherence, and effective execution on projects of all sizes.

Led brand overhaul for three high-end boutique hotels, modernizing marketing, revenue management, brand strategy, partnerships, and loyalty programs. Executed initiatives to build brand recognition, retention, and guest loyalty, implementing digital strategies across social media, email, paid media, and SEO.Delivered a 40%+ increase in ADR across hotels, surpassing forecasted revenue projections post-modernization.