Alexandra Larson Email & Phone Number

Ideate, develop, execute, and manage the creation of the visual experience of the annual ALPFA Convention (5,000+ registrants in 2023). Includes registration website, wayfinding, attendee experience website, digital and print signage, program screens, branded giveaways and tradeshow booth. Provide creative and art direction to outside vendors and contractors for at least 3 events per calendar year.Research, develop and maintain a national brand as well as provide creative and art direction for all ALPFA National branded materials.Manage relationships with vendors, such as event merchandise production, AV and set design teams, and trade show/exhibit/event companies (e.g. Freeman)Build, launch and maintain brand identities for high-level, high-visibility programs, like ALPFA’s Most Powerful Latinas, that include brand experience, merchandise and awards.Worked closely with marketing to develop and create annual marketing campaigns like Latina Equal Pay Day and Hispanic and Latino Heritage Month. Designed and managed production of ALPFA National merchandise including, but not limited to, enamel pins, swag bags, sweatshirts and event giveaways. Produced and presented a 3-part personal branding workshop series alongside marketing live on ALPFA’s social channels (LinkedIn, Instagram, YouTube and Facebook) that saw an audience of 2,000+ unique views

Design and animate vector illustrations, graphs, typography and other graphic elements for multiple organic and paid marketing advertising channelsDevelop illustrations, logos and other designs as well as edit photo assetsDesign/illustrate templates, projects and other assets Create compelling and successful social and display advertising by leveraging motion graphics, typography, photography, video and color Design Pitch Decks and Presentations for ALPFA external engagementsWork with Digital Media Coordinator to Create social, video/YouTube, display advertising, instructional videos, typography and animated ads

Blogging, social media, branding guidelines, and logo design.Collaborated with a start-up business on a wide varity of projects, including finacial report formatting, product packaging design, branding, and social media post creation.Worked with several small businesses to create logos, branding guidelines and worked with website developer.

Washington, District Of Columbia, United States

Create high-visual-impact designs supporting a $160M operation using knowledge of design and document processing software, layout and design skills, and creativity. Balance a workload of 55+ clients and 20+ projects per week, supporting 20% growth year over yearWork in a team environment, assist team members, and meet tight deadlines. Adhere to the Lockton brand as well as to the branding of various clients.Work on a wide array of projects, including RFPs, open enrollment communications, and event materials. Design branding and promotional materials for events and social media; event participation doubled with promotional materialsWorked with outside vendors to create robust marketing, including scheduled texting, voice recording, and voiceover presentations, to help educate client employee populace.

Washington D.C. Metro Area

Kansas City, Missouri

Communicate with associates and clients to produce the best possible deliverables.Turn basic text/information into high-quality graphic presentations with minimal guidance.

Greater New York City Area

Assisted with general social media updating and website maintenanceExecuted a PR campaign and planned an event in preparation for the opening of a pop-up store with the store’s owner.

Havre De Grace, Maryland

- Audited financial records to ensure that accurate information was entered into the system (Quickbooks).- Updated Church website and created flyers for church events

Bachelor’S Degree, International Relations And Affairs

Activities and Societies: Spanish and Latino Students' Association (SALSA), Spanish and Latino Students in Training for Awareness.

Bachelor’S Degree, Anthropology

Activities and Societies: Spanish and Latino Students' Association (SALSA), Spanish and Latino Students in Training for Awareness.