Motivate, mentor and manage Sales and Catering team for a 302 key, 20,000 sq. ft meeting space property with $10.3 million guestroom and $2.2 million catering revenue expectations. Collaborate with RMAS and GM on RevMax strategy to implement long term goals while remaining flexible to pivot based on market trends. Partner with Operations to execute new brand initiatives and elevate the guest experience.Select achievements• 2018 reviewed all Group, LNR contracts and BT rates, renegotiated and restructured to create a more profitable positioning in line with the brand and market demand.• As Change Champion led property team through the Integration from Starwood to Marriott systems for front desk, reservations, sales, and revenue.• 2019 achieved 5.3% Occ increase to Comp Set -0.6%, 9.4% ADR increase to Comp Set 3.9%, and a 15.2% RevPar increase. Hotel ranked 2 of 9 in ADR.• Awarded 2019 Marriott Property Sales Leader of the Year for the East Coast Franchise Division for East Region.• 2020 continued as on property seller and servicer, negotiated group and catering cancelations, rebookings due to COVID per ownership standards; managed 2021 RFP season in MarRFP.• Developed and executed reopening action plans, created marketing materials, updated online booking and storefront venues to promote $40 million renovation completed in August 2021. • Collaborated with Sheraton Brand Transformation Team on property level execution of new brand positioning.

Led a team of eight in Group, Transient, Catering & Events selling a 407 key hotel with 15,000 sq. ft of meeting space. Directed team activities to nurture authentic and profitable client relationships. Created and implemented cohesive action plans to drive bookings to need dates, increase loyalty, and shift account share.Select achievements• Worked with DORM & GM to maximize revenue. Achieved record rooms revenue for 2017, 4.8% increase in revenue from 2016 with a 4.5% increase in ADR and a 4.6% increase in RevPar. In 2016, achieved 7.3% increase in rooms revenue from 2015. • Responsible for the Crew and Association Markets, mentoring Group Sales Managers. Successfully contracted two new airline crews. Achieved and 145% of 2016 Group goal (booking $1.5 million in group business) and 110% of Group booking goal in 2017. Booked $736K in Q1 2018, 419% of Group goal.• Oversaw renovation photoshoot, creation of new marketing materials, and online presence update.

• Oversaw and mentored Group Sales Team to develop sales skills and increase revenue year over year. Finished 2015 $500K over 2014 actualized group rooms revenue with a $10 increase in ADR.• Championed Starwood Sales Initiatives and transition to ISAC (Starwood’s proprietary sales system.) Ensured sales team was confident in utilizing branded tools in daily selling activities through group lunch & learns and individual training. Established best practices to ensure effective time management and targeted use of sales tools.• Responsible for bi-weekly reports to GM including group pace and analysis, group pipeline review, and need date initiatives. Analyzed hotel and market trends, monitored comp set bookings to identify target accounts.• Supported DOSM with annual strategic planning, established group and catering booking goals, prepared weekly revenue and activity reports, and worked with DORM bi-weekly on group forecast and rate targets.• Reviewed all group contracts and handovers to ensure compliance with brand and management standards.• Collaborated with operations team in weekly meetings to prepare for arriving group and assisted managers with addressing in house group opportunities.• Continued to manage SMERF and Association markets; assumed DOSM responsibilities in her absence. Upon departure of DOSM, earned promotion due to exemplerary work ethic and knowledge of the market.

Sales Manager, SMERF and Association Markets • Consistently exceeded personal sales goals: achieved 107% of 2015 goal, 115% in 2014, and 120% in 2013. • Exhibited superior sales skills: achieved 96% and 94% in Sales Quality Assurance Tests.• Earned loyalty of customers by demonstrating a clear understanding of client needs. Increased entertainment bookings by 54% in 2013. Won top local Association account in 2015 actualizing $300K in revenue, the hotel’s #2 revenue producing group account. Maintained client’s loyalty throughout renovation process.• Actively participated in tradeshows and networking events to improve the visibility of the hotel and win new business.

-Provided creative direction: selected and choreographed pieces, designed lighting and costumes, conducted full cast and technical rehearsals -Managed productions of forty member ensemble of students and alumni, theater staff, volunteers-Supervised marketing for productions: press releases, advertising, and donation solicitation