Alexandra Lovin Email & Phone Number

I developed strategies for our customers, implementing AdWords PPC campaigns. Optimize Google Search and Display Adwords Campaigns in order to maximize account ROI. Researched marketing insights, created new campaigns and implemented the best optimization strategy to achieve the Client's CTR targets based on data performance. I have used Google Trends, Google Analytics and Google AdWords keyword planner to improve AdWords Campaigns. PPC utilization of remarketing, geographical bidding, bid strategies, extensions, and rules. Drove brand awareness, growth, and demand, optimize client accounts for conversions, manage budgets.

Bucharest, Romania

I was freelancer for 4 years, working for different customers in different domains. Creating, managing and improving online advertising campaigns on Google AdWords. I completed the Google AdWords Partners certification. Integrated viral marketing elements to the web site resulting in increased page views and return visits. Creation of landing pages, ad copy, keyword research, competitor analysis, A/B testing. Responsible for daily management and optimization of paid search campaigns. Developed display marketing campaigns through Google display program.

Licentiate Degree

Degree, Social Sciences

Activities and Societies: Voluntar, Fundatia de Sprijin Comunitar