Alex Lubin Email & Phone Number

State College, PA, US

Hershey, Pennsylvania, United States

• Conducted open-source market research and created reports (utilizing Numerator, Mekko, and Excel) to assist the sales planning and omnichannel teams in creating predictions for product sales and visual deliverables for.
• Participated in 25+ field visits with customers, met with key decision-makers and helped retail territory leads close approximately $25,000 in sales; assembled in-store merchandise units and utilized virtual reality.
• Presented an omnichannel capstone project that recommended improvements for internal software systems and provided the results of an eCommerce brand audit on Hershey’s Icebreakers brand.

State College, Pennsylvania, United States

• Providing customer service, assisting new and potential tenants through the leasing process.
• Designing and scheduling numerous social media posts.
• Creating content calendars for future promotion/ resident events.
• Collaborating with fellow team members to plan and execute numerous leasing events to attract new customers.

Whitehouse Station, New Jersey, United States

• Designed, successfully pitched to executive leadership, and led the implementation of multiple digital marketing campaigns.
• Managed social media accounts (Facebook, Instagram, TikTok), including content creation, establishing posting schedules, and leveraging tools (ex. Polls, Q&A, Giveaways) to increase engagement.
• Analyzed marketing campaigns to evaluate program effectiveness; prepared written reports summarizing analysis and findings; led instructional sessions for co-workers on quantitative evaluation methods.
• Created and maintained the USA Sports Group website utilizing SP Page Builder, including beta testing and troubleshooting technical errors.

Flemington, New Jersey, United States

• Protect establishment and patrons by adhering to sanitation, safety and alcohol beverage control policies
• Promptly address customer service issues and refer customers to management when necessary
• Obtain revenues by totaling charges; issuing bills; accepting payment; delivering bill and payment to host; returning change or credit card and signature slip to patrons

State College, Pennsylvania, United States

• Developed digital and outreach marketing campaigns designed to attract tenants for 600+ available apartment spots.
• Created and managed content for multiple social media platforms (i.e., Facebook, Instagram, TikTok, and BeReel).
• Monitored, evaluated, and reported on specific marketing programs' short- and long-term effectiveness.
• Participated in face-to-face tours with potential tenants, including personally closing 70+ leases, won employee-contest for securing the most positive customer feedback on Google reviews

Ringoes, New Jersey, United States

Raritan, New Jersey, United States

Bachelor Of Science - Bs, Marketing

Activities and Societies: Kappa Alpha Theta, Environmental Science TA

Education record