Alexandra Nichols Email & Phone Number

11907 Frankford Ave

Lubbock, Texas, United States

Lubbock, Texas Area

Lubbock, Texas Area

Free lanced in refurbishment and restoration on antique furniture such as, repaired and replaced existing components with new and old materials or parts. Sketched and created prototypes Kept track of marketing trends, such as which designs are selling better in their market. Discussed conservation or restoration requirements with clients, assessed the optimal restoration techniques and methodologies to employ and then gathered the necessary materials and tools required to complete the process. Provided instructions and guidance to clients on the continual care that is required to keep the restored piece of furniture in tip-top condition.Recorded detailed images of the furniture before, during and after it has been restored. Which allowed to track the progress of the restoration project and keep clients updated.

West Texas Area

• Oversaw and managed seven stores across west Texas, New Mexico and Washington such as buying, design and marketing to create design themes and plans, often months in advance. Which included vignette and in store strike zone displays, signage and pricing concepts. • Conducted research on current furniture trends in design and lifestyles and associated marketing features. • Coordinated with sales managers and visuals to discuss sales strategies.• Identified and sourced props, fabrics, hardware, supplies and lighting. • Worked with architectural features of stores to maximize space availability. • Created visual merchandising packages to communicate visual guidelines including layout principles, visual dressing and signage. • Visited branches to coach in store visual merchandising and sales teams to interpret the guidelines and trained them in the execution of the visual concept. • Assembled or dismantled in store vignettes. • Led and motivated seven teams to complete displays to tight deadlines.• Sought feedback from colleagues and customers on the visual impact of displays and implemented changes.

Lubbock, Texas Area

• Defined, designed and implemented a creative visual merchandising strategy. • Created appealing and eye catching merchandise displays that led the customer through the entire store. • Produced special promotional, interior and floor plan displays. • Identified key messages and set a clear image of the results.• Acted in alignment of the organization's culture, products, image and target market. • Changed displays to promote new product launches.