Alexandra Lutt Email and Phone Number
I’m more than ever convinced that we can all act a more sustainable way, and that companies must tackle some of our global environmental and social challenges. This is why I’ve now decided to commit my energy and competencies to help companies build more sustainable and inclusive businesses and make their strategy and actions more meaningful and their teams more engaged.I offer various services :- Collaborative workshops to understand Climate Change (Climate Fresk)- Trainings on Sustainable Marketing and Responsible Leadership- Recommandation on company strategy and purpose through Collective Intelligence workshops- Recommandation of roadmaps and action plans- Support to get BCorp certification - Coaching to get through transformation process (individual and collective)I rely on an extensive experience, working in various industries (FMCG, Retail, Food and Services, Travel) in France and in the United States and have developed multiple skills as :- A member of Leadership Teams, leading the company strategy and performance- A Marketing Leader, developing strong brand positionings, strategies and communications- A manager of large teams, developing people and driving change in, sometimes, very difficult context- A certified Coach (ICF, MBTI, Appreciative Inquiry…)Every little step matters, and we can’t afford to wait any longer. When do we start ?https://www.uka-partner.com/
Uka Partner
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Founder And Managing DirectorUka Partner Jul 2021 - PresentVille De Paris, Île-De-France, FranceConsulting & Coaching in sustainable journey, positive impact, organisation purpose and responsible leadership. Expert in B Corp and Permaentreprise. Climate Fresk and Ocean Fresk. -
Coach And Facilitator For LeadersConvention Des Entreprises Pour Le Climat Aug 2021 - PresentFranceThe "Convention des Entreprises pour le Climat" gathers CEOs from all sectors and from all company sizes to accelerate the transition to a more sustainable economy. A 8-month journey to change mindsets and drive actions.2021-2022 : Coach Facilitator - first National CEC2023 : Coach Facilitator - Alps territory -
Professeur Cours Fondamental Sustainability - MasterEscp Business School Jan 2022 - PresentVille De Paris, Île-De-France, France -
Certified Facilitator And TrainerLa Fresque Du Climat Apr 2021 - PresentClimate Fresk is the most powerful tool for providing a quality climate education that is accessible to anyone and can be scaled quickly within an organisation or community.Based on Collective Intelligence and IPCC reports, the Climate Fresk enables both individuals and organisations to take a step back and understand the systemic nature of the challenges for the first time and to have an open and positive conversation about climate solutions. A 3-hour workshop that reinforces team spirit. -
Facilitator2Tonnes Aug 2023 - PresentFrance -
Facilitatrice Fresque De L'Economie CirculaireLa Fresque De L'Economie Circulaire Apr 2024 - PresentFranceLa Fresque de l'Economie Circulaire propose une expérience collective pour comprendre les enjeux de notre système linéaire actuel et découvrir les opportunités proposées par l'économie circulaire. -
FacilitatriceFresque Des Frontières Planétaires Mar 2023 - PresentVille De Paris, Île-De-France, France -
FacilitatriceLa Fresque Océane Oct 2022 - Present -
Brand Director Tui France, Travel IndustryTui France Jul 2016 - Jul 2021Paris Area, FranceLead the Brand strategy and marketing plan for the newly introduced TUI Brand and local product brands (Club Marmara, Nouvelles Frontières, Club Lookéa…). Member of the Management Committee Define and implement TUI brand launch in France to build awareness with a 360° plan : offline and online media - Search & Acquisition, Affiliation, eCRM, Social Media Clarify TUI brand architecture and reinforce product brands positionings and USP, based on rationale and unconscious insights. Develop brand content strategy. Manage BtoB and BtoC Retail Marketing : reinforce omni channels promotional strategy, improve customer experience in shops, implement dedicated BtoB(to C) trade fairs Participate to company reorganizations (incl a merger) and its impact on Brand portfolio and Marketing teams Manage a team of 15 people & collaboration with Global leadership -
Chief Marketing Officer Kfc FranceKfc France , Yum ! International 2014 - 2015Paris Area, FranceLead the Marketing strategy to drive sales and build KFC brand Team of 14 people - Leadership Team member Built a revised strategy to increase brand relevancy and preference : new Advertising strategy, Offline and Online Media, Social Media, PR, Sport Sponsorship (French National Football team) Increased trafic and sales through a strong 360° retail calendar – 10 campaigns / year Lead digital revolution and reinforced Customer Experience Drove Innovation based on Market, Brand and Consumers deep understanding Collaborated on best practices with International teams and US-based Global team Worked closely with the Operations team, Restaurant Directors and Franchisees to implement Marketing plans Results : Quick sales growth : +7% and transactions 3pts above market trends / Improved brand image (won Top Com Communication Award) / 4th best brand on Social Media engagement / New Loyalty and Mobile Ordering Program / Reinforced Customer Experience (Designs, Merchandising and Menu) -
Marketing Director - Advertising, Media And Sales DevelopmentKfc France, Yum ! International May 2012 - Mar 2014Paris Area, FranceLead Sales development and brand image via an efficient Marketing Calendar (10 campaigns / year) Developed Offline and Online Advertising and Media strategy (6 TV copies / year, outdoor postering, radio, digital, social media…) Recommended and implemented Sales strategy : Value, Promotion, Pricing, Trade Marketing… Managed a team of 5 Results : Quick sales growth : +6% and transactions 2pts above market trends – Recruitment of new users : +3pts -
Category ManagerOrangina Schweppes Jan 2007 - Oct 2012Paris Area, FranceDevelopped Client Strategy to increase sales and profit on point of sales Identified growth drivers : promotions, best skus range and in-store merchandising for key customers (Intermarché, Systeme U and Carrefour) Convinced and negociated Marketing plans implementation with customers Results : Reached Market Share and profit goals, SoM growth above national trends (+0,8pt vs +0,5pt) -
Marketing Manager SchweppesOrangina Schweppes May 2004 - Jan 2007Paris Area, FranceRecommended and implemented a relevant brand strategy to grow the 2 very different product ranges and build a strong Masterbrand Re-defined Schweppes Masterbrand positioning based on relevant Consumers Insight and Market Research Re-launched the full Marketing mix : Advertising, Media, PR and Events, website, packaging, innovation platform in Mass Market and Bars & Restaurants Results : Implementation of a new Brand positioning (« Premium Soft Drink for Adults ») / Slowdown of Indian Tonic sales decline and acceleration of the Fruit range growth / Strong development in OOF -
Senior Brand Manager UsaReckitt Benckiser May 1999 - May 2003Greater New York City AreaSenior Brand Manager NEW INITIATIVESRecommended and managed new brands / categories launches in the US Market Analyzed ROI and best Marketing Strategy to introduce a new brand / new category (positioning, offer…) Launched VEET Depilatories in the US market (Walmart, Target et Drug Stores) in collaboration with the global team and built Year 2 planAssociate Brand Manager Re-worked brand territories, communication and innovation strategy for RID-X and LIME-A-WAY brands. Won an Advertising EFFIE Award Associate Brand Manager WOOLITE and LYSOL -
Assistant Brand Manager FranceReckitt Benckiser Jul 1997 - May 1999Paris Area, FranceManaged JEX, then BARBARA GOULD and VEET brands.Datas analysis and recommendations.
Alexandra Lutt Education Details
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Marketing, Sports Management -
Professional Coaching - Icf -
Escp Business School - Mooc "Understand Sustainability In Business"Mooc "Comprendre L'Écologie Pour Une Économie Innovante"
Frequently Asked Questions about Alexandra Lutt
What company does Alexandra Lutt work for?
Alexandra Lutt works for Uka Partner
What is Alexandra Lutt's role at the current company?
Alexandra Lutt's current role is Consulting & Coaching in Sustainable Strategy. Expert in B Corp, Purpose Driven Organizations and Permaentreprise. Founder of UKA Partner..
What schools did Alexandra Lutt attend?
Alexandra Lutt attended Escp Business School, Activision Coaching Institute, Escp Business School - Mooc "understand Sustainability In Business".
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Alexandra Lutt
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Alexandra Lutt
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