Alexandra Lutt Email & Phone Number

Ville De Paris, Île-De-France, France

Consulting & Coaching in sustainable journey, positive impact, organisation purpose and responsible leadership. Expert in B Corp and Permaentreprise. Climate Fresk and Ocean Fresk.

France

The "Convention des Entreprises pour le Climat" gathers CEOs from all sectors and from all company sizes to accelerate the transition to a more sustainable economy. A 8-month journey to change mindsets and drive actions.2021-2022 : Coach Facilitator - first National CEC2023 : Coach Facilitator - Alps territory

Ville De Paris, Île-De-France, France

Climate Fresk is the most powerful tool for providing a quality climate education that is accessible to anyone and can be scaled quickly within an organisation or community.Based on Collective Intelligence and IPCC reports, the Climate Fresk enables both individuals and organisations to take a step back and understand the systemic nature of the challenges for the first time and to have an open and positive conversation about climate solutions. A 3-hour workshop that reinforces team spirit.

France

France

La Fresque de l'Economie Circulaire propose une expérience collective pour comprendre les enjeux de notre système linéaire actuel et découvrir les opportunités proposées par l'économie circulaire.

Ville De Paris, Île-De-France, France

Paris Area, France

Lead the Brand strategy and marketing plan for the newly introduced TUI Brand and local product brands (Club Marmara, Nouvelles Frontières, Club Lookéa…). Member of the Management Committee Define and implement TUI brand launch in France to build awareness with a 360° plan : offline and online media - Search & Acquisition, Affiliation, eCRM, Social Media Clarify TUI brand architecture and reinforce product brands positionings and USP, based on rationale and unconscious insights. Develop brand content strategy. Manage BtoB and BtoC Retail Marketing : reinforce omni channels promotional strategy, improve customer experience in shops, implement dedicated BtoB(to C) trade fairs Participate to company reorganizations (incl a merger) and its impact on Brand portfolio and Marketing teams  Manage a team of 15 people & collaboration with Global leadership

Paris Area, France

Lead the Marketing strategy to drive sales and build KFC brand Team of 14 people - Leadership Team member Built a revised strategy to increase brand relevancy and preference : new Advertising strategy, Offline and Online Media, Social Media, PR, Sport Sponsorship (French National Football team)  Increased trafic and sales through a strong 360° retail calendar – 10 campaigns / year Lead digital revolution and reinforced Customer Experience  Drove Innovation based on Market, Brand and Consumers deep understanding  Collaborated on best practices with International teams and US-based Global team Worked closely with the Operations team, Restaurant Directors and Franchisees to implement Marketing plans Results : Quick sales growth : +7% and transactions 3pts above market trends / Improved brand image (won Top Com Communication Award) / 4th best brand on Social Media engagement / New Loyalty and Mobile Ordering Program / Reinforced Customer Experience (Designs, Merchandising and Menu)

Paris Area, France

Lead Sales development and brand image via an efficient Marketing Calendar (10 campaigns / year) Developed Offline and Online Advertising and Media strategy (6 TV copies / year, outdoor postering, radio, digital, social media…)  Recommended and implemented Sales strategy : Value, Promotion, Pricing, Trade Marketing… Managed a team of 5 Results : Quick sales growth : +6% and transactions 2pts above market trends – Recruitment of new users : +3pts

Paris Area, France

Developped Client Strategy to increase sales and profit on point of sales  Identified growth drivers : promotions, best skus range and in-store merchandising for key customers (Intermarché, Systeme U and Carrefour)  Convinced and negociated Marketing plans implementation with customers Results : Reached Market Share and profit goals, SoM growth above national trends (+0,8pt vs +0,5pt)

Paris Area, France

Recommended and implemented a relevant brand strategy to grow the 2 very different product ranges and build a strong Masterbrand  Re-defined Schweppes Masterbrand positioning based on relevant Consumers Insight and Market Research  Re-launched the full Marketing mix : Advertising, Media, PR and Events, website, packaging, innovation platform in Mass Market and Bars & Restaurants Results : Implementation of a new Brand positioning (« Premium Soft Drink for Adults ») / Slowdown of Indian Tonic sales decline and acceleration of the Fruit range growth / Strong development in OOF

Greater New York City Area

Senior Brand Manager NEW INITIATIVESRecommended and managed new brands / categories launches in the US Market  Analyzed ROI and best Marketing Strategy to introduce a new brand / new category (positioning, offer…) Launched VEET Depilatories in the US market (Walmart, Target et Drug Stores) in collaboration with the global team and built Year 2 planAssociate Brand Manager Re-worked brand territories, communication and innovation strategy for RID-X and LIME-A-WAY brands. Won an Advertising EFFIE Award  Associate Brand Manager WOOLITE and LYSOL

Paris Area, France

Managed JEX, then BARBARA GOULD and VEET brands.Datas analysis and recommendations.

Marketing, Sports Management

Activities and Societies: Bureau des Elèves, Ski Club

Professional Coaching - Icf

Mooc "Comprendre L'Écologie Pour Une Économie Innovante"