Alexandra Lutt

Alexandra Lutt Email and Phone Number

Consulting & Coaching in Sustainable Strategy. Expert in B Corp, Purpose Driven Organizations and Permaentreprise. Founder of UKA Partner. @ UKA Partner
Alexandra Lutt's Location
Greater Paris Metropolitan Region, France
About Alexandra Lutt

I’m more than ever convinced that we can all act a more sustainable way, and that companies must tackle some of our global environmental and social challenges. This is why I’ve now decided to commit my energy and competencies to help companies build more sustainable and inclusive businesses and make their strategy and actions more meaningful and their teams more engaged.I offer various services :- Collaborative workshops to understand Climate Change (Climate Fresk)- Trainings on Sustainable Marketing and Responsible Leadership- Recommandation on company strategy and purpose through Collective Intelligence workshops- Recommandation of roadmaps and action plans- Support to get BCorp certification - Coaching to get through transformation process (individual and collective)I rely on an extensive experience, working in various industries (FMCG, Retail, Food and Services, Travel) in France and in the United States and have developed multiple skills as :- A member of Leadership Teams, leading the company strategy and performance- A Marketing Leader, developing strong brand positionings, strategies and communications- A manager of large teams, developing people and driving change in, sometimes, very difficult context- A certified Coach (ICF, MBTI, Appreciative Inquiry…)Every little step matters, and we can’t afford to wait any longer. When do we start ?https://www.uka-partner.com/

Alexandra Lutt's Current Company Details
UKA Partner

Uka Partner

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Consulting & Coaching in Sustainable Strategy. Expert in B Corp, Purpose Driven Organizations and Permaentreprise. Founder of UKA Partner.
Alexandra Lutt Work Experience Details
  • Uka Partner
    Founder And Managing Director
    Uka Partner Jul 2021 - Present
    Ville De Paris, Île-De-France, France
    Consulting & Coaching in sustainable journey, positive impact, organisation purpose and responsible leadership. Expert in B Corp and Permaentreprise. Climate Fresk and Ocean Fresk.
  • Convention Des Entreprises Pour Le Climat
    Coach And Facilitator For Leaders
    Convention Des Entreprises Pour Le Climat Aug 2021 - Present
    France
    The "Convention des Entreprises pour le Climat" gathers CEOs from all sectors and from all company sizes to accelerate the transition to a more sustainable economy. A 8-month journey to change mindsets and drive actions.2021-2022 : Coach Facilitator - first National CEC2023 : Coach Facilitator - Alps territory
  • Escp Business School
    Professeur Cours Fondamental Sustainability - Master
    Escp Business School Jan 2022 - Present
    Ville De Paris, Île-De-France, France
  • La Fresque Du Climat
    Certified Facilitator And Trainer
    La Fresque Du Climat Apr 2021 - Present
    Climate Fresk is the most powerful tool for providing a quality climate education that is accessible to anyone and can be scaled quickly within an organisation or community.Based on Collective Intelligence and IPCC reports, the Climate Fresk enables both individuals and organisations to take a step back and understand the systemic nature of the challenges for the first time and to have an open and positive conversation about climate solutions. A 3-hour workshop that reinforces team spirit.
  • 2Tonnes
    Facilitator
    2Tonnes Aug 2023 - Present
    France
  • La Fresque De L'Economie Circulaire
    Facilitatrice Fresque De L'Economie Circulaire
    La Fresque De L'Economie Circulaire Apr 2024 - Present
    France
    La Fresque de l'Economie Circulaire propose une expérience collective pour comprendre les enjeux de notre système linéaire actuel et découvrir les opportunités proposées par l'économie circulaire.
  • Fresque Des Frontières Planétaires
    Facilitatrice
    Fresque Des Frontières Planétaires Mar 2023 - Present
    Ville De Paris, Île-De-France, France
  • La Fresque Océane
    Facilitatrice
    La Fresque Océane Oct 2022 - Present
  • Tui France
    Brand Director Tui France, Travel Industry
    Tui France Jul 2016 - Jul 2021
    Paris Area, France
    Lead the Brand strategy and marketing plan for the newly introduced TUI Brand and local product brands (Club Marmara, Nouvelles Frontières, Club Lookéa…). Member of the Management Committee Define and implement TUI brand launch in France to build awareness with a 360° plan : offline and online media - Search & Acquisition, Affiliation, eCRM, Social Media Clarify TUI brand architecture and reinforce product brands positionings and USP, based on rationale and unconscious insights. Develop brand content strategy. Manage BtoB and BtoC Retail Marketing : reinforce omni channels promotional strategy, improve customer experience in shops, implement dedicated BtoB(to C) trade fairs Participate to company reorganizations (incl a merger) and its impact on Brand portfolio and Marketing teams  Manage a team of 15 people & collaboration with Global leadership
  • Kfc France , Yum ! International
    Chief Marketing Officer Kfc France
    Kfc France , Yum ! International 2014 - 2015
    Paris Area, France
    Lead the Marketing strategy to drive sales and build KFC brand Team of 14 people - Leadership Team member Built a revised strategy to increase brand relevancy and preference : new Advertising strategy, Offline and Online Media, Social Media, PR, Sport Sponsorship (French National Football team)  Increased trafic and sales through a strong 360° retail calendar – 10 campaigns / year Lead digital revolution and reinforced Customer Experience  Drove Innovation based on Market, Brand and Consumers deep understanding  Collaborated on best practices with International teams and US-based Global team Worked closely with the Operations team, Restaurant Directors and Franchisees to implement Marketing plans Results : Quick sales growth : +7% and transactions 3pts above market trends / Improved brand image (won Top Com Communication Award) / 4th best brand on Social Media engagement / New Loyalty and Mobile Ordering Program / Reinforced Customer Experience (Designs, Merchandising and Menu)
  • Kfc France, Yum ! International
    Marketing Director - Advertising, Media And Sales Development
    Kfc France, Yum ! International May 2012 - Mar 2014
    Paris Area, France
    Lead Sales development and brand image via an efficient Marketing Calendar (10 campaigns / year) Developed Offline and Online Advertising and Media strategy (6 TV copies / year, outdoor postering, radio, digital, social media…)  Recommended and implemented Sales strategy : Value, Promotion, Pricing, Trade Marketing… Managed a team of 5 Results : Quick sales growth : +6% and transactions 2pts above market trends – Recruitment of new users : +3pts
  • Orangina Schweppes
    Category Manager
    Orangina Schweppes Jan 2007 - Oct 2012
    Paris Area, France
    Developped Client Strategy to increase sales and profit on point of sales  Identified growth drivers : promotions, best skus range and in-store merchandising for key customers (Intermarché, Systeme U and Carrefour)  Convinced and negociated Marketing plans implementation with customers Results : Reached Market Share and profit goals, SoM growth above national trends (+0,8pt vs +0,5pt)
  • Orangina Schweppes
    Marketing Manager Schweppes
    Orangina Schweppes May 2004 - Jan 2007
    Paris Area, France
    Recommended and implemented a relevant brand strategy to grow the 2 very different product ranges and build a strong Masterbrand  Re-defined Schweppes Masterbrand positioning based on relevant Consumers Insight and Market Research  Re-launched the full Marketing mix : Advertising, Media, PR and Events, website, packaging, innovation platform in Mass Market and Bars & Restaurants Results : Implementation of a new Brand positioning (« Premium Soft Drink for Adults ») / Slowdown of Indian Tonic sales decline and acceleration of the Fruit range growth / Strong development in OOF
  • Reckitt Benckiser
    Senior Brand Manager Usa
    Reckitt Benckiser May 1999 - May 2003
    Greater New York City Area
    Senior Brand Manager NEW INITIATIVESRecommended and managed new brands / categories launches in the US Market  Analyzed ROI and best Marketing Strategy to introduce a new brand / new category (positioning, offer…) Launched VEET Depilatories in the US market (Walmart, Target et Drug Stores) in collaboration with the global team and built Year 2 planAssociate Brand Manager Re-worked brand territories, communication and innovation strategy for RID-X and LIME-A-WAY brands. Won an Advertising EFFIE Award  Associate Brand Manager WOOLITE and LYSOL
  • Reckitt Benckiser
    Assistant Brand Manager France
    Reckitt Benckiser Jul 1997 - May 1999
    Paris Area, France
    Managed JEX, then BARBARA GOULD and VEET brands.Datas analysis and recommendations.

Alexandra Lutt Education Details

Frequently Asked Questions about Alexandra Lutt

What company does Alexandra Lutt work for?

Alexandra Lutt works for Uka Partner

What is Alexandra Lutt's role at the current company?

Alexandra Lutt's current role is Consulting & Coaching in Sustainable Strategy. Expert in B Corp, Purpose Driven Organizations and Permaentreprise. Founder of UKA Partner..

What schools did Alexandra Lutt attend?

Alexandra Lutt attended Escp Business School, Activision Coaching Institute, Escp Business School - Mooc "understand Sustainability In Business".

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