Alexandra Macaskill (Mba, Ms) Email & Phone Number

• Develops practice plans, leads drills, and implements game strategies.• Provides tangible and individual feedback to players.• Organizes team logistics, including scheduling practices, coordinating travel, and managing equipment.• Analyzes game footage to scout opponents and help players identify areas for growth.

• Sports Marketing and Public Relations professor• Developing lesson plans that align with course objectives and student learning outcomes• Demonstrating strong communication skills in conveying complex ideas and concepts to students• Delivers constructive feedback to students in a timely manner• Adheres to deadlines for grading assignments, providing course materials, and submitting administrative paperwork

• Oversees social media marketing team (outreach coordinators and ad creators).• Coordinates posting schedules across multiple platforms.• Manages giveaways and cultivates relationships with influencers.• Responds to direct messages within 48 hours.

Miami Gardens, Florida, United States

• Manages athletic events with 100-300 attendees.• Works at media booth, scores table, and/or live stream booth.• Creates graphics and posts 5-10 live updates to the athletic department’s social media accounts during competitions.• Helps with other game-day operations as needed.

• Coordinates club practices/tournaments, including booking facilities, managing logistics, handling liability issues, and overseeing participant engagement.• Manages social media accounts and all email communications to deliver information and announcements.

Palisade, Colorado, United States

• Engages in location scouting process before booking venue.• Arranges for an athletic trainer to be on-site for risk-management purposes and to assist with any injuries that may occur. • Develops ability to manage large groups (20+ coaches and 100+ campers). • Delegates tasks and explains practice plans to coaches to promote consistency and avoid confusion when participants arrive. • Manages registration table by navigating spreadsheets to check-in participants, collect waivers, and confirm payment. • Advertises camp through brochures, flyers, and emails.

Grand Junction, Colorado, United States

• Managed team check-ins and lodging logistics to develop customer relationship skills.• Orchestrated game day logistics, including referee/score keeper scheduling and equipment setup, ensuring smooth operations.• Maintained clear communication channels between coaches, players, and staff to facilitate efficient game day coordination.

• Assists with on-site execution as well as operational and logistical planning for programs and events including U.S. National Team Events and Blitz with 100+ participants.• Researches and books external vendors in given price range.• Manages event elements such as event registration, hotel operations, catering, equipment orders, asset movement, inventory, as well as on-site event execution.• Recruits and manages operations staff and volunteers and delegates responsibilities.

• Supported the creation of new programming and resources to engage youth football coaches and USA Football stakeholders.• Contributed to the development of coaching certification courses distributed to 100,000 coaches, yielding $1,000,000 in revenue. • Headed the Accessibility in Football course build and designed the course from scratch in Rise 360.• Produced the first-ever Inclusive Blitz Event Plan as a guide for hosting accessible and inclusive USA Football Blitz events, which attract nearly 10,000 attendees each year. Creating this plan involved researching and identifying adaptive football game types. • Worked cross-departmentally and with external partners/organizations like Move United and Special Olympics to develop strategies to assist USA Football in fulfilling its diversity, equity, and inclusion initiatives.

Miami, Florida, United States

• Served as liaison between the Caribbean Baseball Organization and Hospital for Special Surgery, the title sponsor of the World Comes to the Palm Beaches baseball tournament with 16 teams and 3,000 spectators.• Activated and implemented contractual elements of the $10,000 sponsorship package, including press releases, advertising, in-game promotional elements, digital media, and signage. • Designed tournament marketing materials, logos, banners, and t-shirts.

Grand Junction, Colorado, United States

• Enhanced fan experience in the VIP section of Ralph Stocker Stadium.• Provided directions to guests upon entry and cultivated relationships with season ticket holders by providing service during games.• Communicated with section runners, kitchen staff, and custodial crew to meet the needs of guests.• Also worked as a cashier in the stadium restaurant. Learned to work calmly and accurately in a fast-paced environment while also developing customer service skills.• Directed guests to exit in a safe and timely fashion after the end of games.

Grand Junction, Colorado, United States

• Worked at sports stadium concession stand to serve events such as the JUCO Baseball World Series tournament.• Served hundreds of customers and managed over $1,000 in sales every shift.• Demonstrated ability to work in a fast-paced environment.• Developed customer service skills.

Alamosa, Colorado, United States

• Scheduled and coordinated posts as head manager of the ASU Volleyball Instagram.• Utilized Adobe Photoshop skills to create cross-channel social media graphics, generating up to 3,000 views.• Focused on enhancing page engagement using hashtags and Reels. Increased number of followers by 150% and increase average like-per-post by 316%.

Alamosa, Colorado, United States

• Utilized Adobe Photoshop skills to create graphics for the athletic department website and social media platforms of 19 sports.• Created template graphics for game day promotion, score results, and game programs.• Coordinated with Sports Information Director to post 10-15 graphics a week across digital platforms.• Increased annual attendance to athletic events by 98%.

Alamosa, Colorado, United States

• Utilized Adobe Photoshop skills to create print, digital, and social media graphics to market events on campus.• Launched monthly social media campaigns and increased Instagram followers by 400%.• Increased average event attendance by 11%.• Prepared marketing budget and purchased marketing materials.• Conducted post-event surveys to analyze event feedback from the college-student target market.• Was nominated for the 2020 ASU Student Leadership Award for work.

Alamosa, Colorado, United States

• Planned, selected locations, and executed all events on campus. • Prepared budget, purchased event supplies, and collaborated with external vendors within price range. • Determined appropriate levels of staffing while also supervising event registration, set-up, and take-down.• Planned multiple events at one time.

Grand Junction, Colorado, United States

• Sold Cutco kitchen products over the phone.• Developed vast product knowledge and customer service skills to help match individuals with products that would best fit their needs.• Cultivated meaningful relationships with customers by asking questions about their needs.• Recorded $15,000 in personal sales and was the #3 ranked new salesperson in the western region of the company by the end of summer.• Broke office record of most consecutive sales.• Developed networking skills by recruiting new employees.• Hosted training calls and field service for new hires.

Doctorate Of Business Administration, Sports Administration

Master Of Science - Sport Administration, Sport Administration

Activities and Societies: Collegiate Student-Athlete (Volleyball) Student-Athlete Advisory Committee (SAAC)

Masters Of Business Administration - Sport Leadership

Activities and Societies: Collegiate Student Athlete (Volleyball) Grizzly Activity Board Grizzly Sports Alliance

Business Marketing, Sport Emphasis

Activities and Societies: Collegiate Student Athlete (Volleyball) Grizzly Activity Board Grizzly Sports Alliance

International Baccalaureate Programme Diploma Recipient, Valedictorian (4.523 Gpa)

Activities and Societies: National Honor Society, Key Club, Fellowship of Christian Athletes, Volleyball, Basketball, Track