Alexandra Macfarlane, Cam Email and Phone Number
Alexandra Macfarlane, Cam work email
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Alexandra Macfarlane, Cam personal email
I am a growth accelerator and brand champion who drives rapid growth for companies in the real estate and property management sectors. My passion is developing the campaigns, insights, brands, and content that help companies achieve their corporate vision. I also build the relationships that companies need (such as connections with Sotheby’s) to drive high-value sales.At every stage of my career, I have overachieved on KPIs. Whether building an online following, reducing marketing spend, or developing internal communications solutions, I bring my best and deliver outstanding results. Career Highlights: Helped develop a $1.1M marketing budget. Grew newsletter following from 22,000 to 25,000 and Instagram following to 21,000. Created a Spotlight ad that grew to #1 on both Google and Apartments.com. Doubled the Google star rating for multiple apartment communities.Throughout my career, I have internalized the importance of personal and professional growth. I never stop looking for ways to improve myself and my teams. No matter the task, we can succeed if we have the patience and fortitude to open our minds to opportunity. If you would like to add an outstanding leader in marketing and property management to your professional network, please feel free to reach out. You can connect with me on LinkedIn.Core Competencies:Marketing | Social Media Marketing | SEO | Community Engagement | Content Creation | Signage | Email Marketing | Brand Development | Program Management | Team Leadership | Digital Marketing | Change Management | Training | Data Analysis | Budgets | Process Improvement | Compliance | Relationship Building | Cross-functional Teams | CommunicationsTechnology Skills:Adobe Creative Cloud (In Design, Photoshop, Illustrator), WordPress, Yardi, RentCafé, Microsoft 365 (Word, Excel, PowerPoint, Outlook, Teams), Google Analytics, SatisFacts, Grace Hill, Kingsley, Instagram, Facebook, Twitter, RealPage, Rent Manager, AppFolio, OneSite, Canva
Building And Land Technology
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Marketing ManagerBuilding And Land Technology Nov 2023 - PresentStamford, Connecticut, UsI spearhead sales growth for a property management company with commercial and residential properties. Leveraging the most advanced marketing and property management technologies, I create the strategies, content, campaigns, and narratives that expand the company’s footprint in the industry. My goal is to create a seamless experience for residents, stakeholders, and internal teams. I review and analyze website traffic, click-through rate, price-per-lease, ad performance, and more. I also supervise a marketing associate. Selected Achievements: Helped develop $1.1M 2024 marketing budget. Built newsletter following from 22,000 to more than 25,000. Reduced ILS costs by $9,000 per month. Created Spotlight ad that grew to #1 on both Google and Apartments.com. Partnered with Sotheby’s to maintain unit occupancy for units up to 20,000 per month. Grew Instagram following to 21,000+. Secured 3,000 visitors per month to the corporate website. Developed marketing hub for managing orders and printed brand materials. management. Helped create bus and trolley wraps for communities in CT and NJ.
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Regional Leasing & Marketing ManagerOnewall Communities Feb 2022 - Oct 2023Stamford, Connecticut, UsFor a portfolio of 7 communities and 3,000 units, I drove business growth, marketing, and customer service initiatives. In 2 states, I developed, audited, and implemented brand content via digital and traditional channels. Other responsibilities including creating SEO trainings, expanding the online presence, conducting marketing calls, and collaborating with designers.Selected Achievements: Improved customer experience by evaluating staff performance and providing feedback.- Grew “impression of community” metric on Kingsley survey 35% and “overall satisfaction” by 20%.- Doubled the Google Star ranking for multiple communities in 2 months by creating an incentive program for leasing agents. -
Regional Property ManagerCapstone Properties May 2021 - Oct 2021I planned and executed a wide range of marketing and capital projects for a property management company. Leading a team of 7 direct reports, I drove customer satisfaction and operations across 14 communities with ~500 total units. Working with a photographer, I created and posted digital content for social media. I also controlled the CAPEX and marketing budgets. Moreover, I am proud of how I responded to market changes and challenges such as the COVID-19 pandemic.Selected Achievements: Partnered with the town leaders to clear 18,000 in abatement payments during COVID-19. Led CapEx projects, such as repurposing an unused space into a spacious community grill area.
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Property ManagerToll Brothers Nov 2019 - Jan 2021Fort Washington, Pa, UsWorking with construction teams, I helped design and launch 75 floorplans. Among other responsibilities, I coordinated with stakeholders on blueprints, securing permits, and reviewing building codes.Selected Achievements: Coordinated pre-leasing for a luxury residence, including development of online presence. Created and implemented partnerships, such as dry-cleaning services and resident catering. -
Property ManagerMorgan Properties Mar 2012 - Nov 2019King Of Prussia, Pa, Us
Alexandra Macfarlane, Cam Skills
Alexandra Macfarlane, Cam Education Details
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Johnson & WalesPsychology
Frequently Asked Questions about Alexandra Macfarlane, Cam
What company does Alexandra Macfarlane, Cam work for?
Alexandra Macfarlane, Cam works for Building And Land Technology
What is Alexandra Macfarlane, Cam's role at the current company?
Alexandra Macfarlane, Cam's current role is Senior Marketing Leader | Leading marketing teams to create outstanding campaigns that motivate and engage clients, prospects, and stakeholders. Building relationships that result in rapid and sustainable growth..
What is Alexandra Macfarlane, Cam's email address?
Alexandra Macfarlane, Cam's email address is ca****@****ies.com
What schools did Alexandra Macfarlane, Cam attend?
Alexandra Macfarlane, Cam attended Johnson & Wales.
What skills is Alexandra Macfarlane, Cam known for?
Alexandra Macfarlane, Cam has skills like Property Management, Contract Negotiation, Real Estate, Customer Service, Fair Housing, Apartments, Real Estate Development, Rentals, Yardi Voyager, Affordable Housing, Microsoft Excel, Negotiation.
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