Alexandra Manea Email and Phone Number

- Inspire and lead eBusiness strategy development for South East Market (7 countries) by leveraging the team's digital expertise and strong commercial and value chain understanding;- Implement the eBusiness Strategy by guiding each business division on 'where', 'when' and 'how';- Identify future digital disruptions and articulate the business impact/opportunity based on understanding the new consumer and shopping trends;- Develop eBusiness capabilities through delivery and execution of digital best practices and frameworks to win through a optimized ‘OMNI-CHANNEL’ approach;- Train the cross-functional organization in South East market in al areas of digital & eCommerce;- Drive digital innovation to maximize business value by exploiting new technologies, business models, digital solutions, start-up partnerships;- Develop and supervise the monitoring of performance indicators, build best practices and benchmarks for eBusiness projects;- Manage key partners, agencies, digital platforms, start-ups, eRetailers.

- Leading the digital department in designing and implementing Nestle`s digital strategy and working across the organization to ensure effective brand presence and ROI- Developing and implementing creative, compelling and targeted digital communication projects and campaigns.- Leading the digital/eBusiness acceleration process at Nestle Romania by establishing and leading a digital champions network across the organization to ensure sustainable digital acceleration; - Responsible for capability building via training programs for different audiences across the organization;- Leading and overseeing implementation of new digital solutions in the area of Social Media, Community Management, Social listening, Paid Search & SEO, Digital Media and Analytics;- Managing external Digital and Media agencies selection and coordination processes

- Managing South East Europe regional digital team in the following activities: digital campaigns, CRM, analytics, website management.- Budget management on South East Europe regional level for all digital activities regarding the above mentioned activities- Building and supporting overall Digital Capability by offering constant support to the marketing and sales teams- Managing Always-ON Digital campaigns for all product categories (SEO, SEA, GDN, YouTube, Display, Social Media, Forums and Communities, Online PR)- Building CRM strategy and coordinating implementation of activities- Coordinating Brand, Digital and Media agencies- Delivering/facilitating training activities on several digital concepts/tools for different company functions and new employees - Overseeing digital campaigns implementation and offering consultancy where needed- Driving growth of e-commerce capabilities

- Regional digital strategy for Domestic Appliances category- Management of all digital marketing campaigns in the South district- Management of media planning- Monitoring, reporting and optimizing performance of all digital marketing campaigns (PPC, Display, Facebook, YouTube advertising)against goals (ROI and KPIs)- Handling creative and media agencies from briefing sessions to proposals, implementation, monitoring and reporting - Identifying trends and insights

- Planning and implementing the marketing strategy for the Youth Monitor platform (www.youthmonitor.ro)- Creating, managing and developing the brand’s presence through both online and offline means; - Monitoring trends and conducting several market research studies- Maintaining and coordinating communications with various partners and / or suppliers;- Creating and publishing online and offline marketing materials (campaign visuals, infographics, stationery items etc.).

Achievements: - Changing the company`s existing image and positioning in the online environment (rebranding and relaunching the official website, defining a new social media communication and visual identity)- Conceptual designing and launching an online platform focused on tourism and travel, which combines both self-managed content and user-generated content Main activities and responsibilities: - Participating in the process of setting marketing objectives and strategies;- Assisting in the coordination and implementation of marketing strategies for different campaigns, ATL and BTL activities;- Conducting studies / analysis that involve monitoring the company`s competition and identifying new opportunities for development / promotion;- Creating and publishing online and offline marketing materials (prints, banners,newsletters, corporate stationery, event invitations, business cards products /services presentations, sales kits and presentation materials for trade fairs, etc..)- Maintaining and coordinating communications with various partners and / or suppliers;

- Planning and implementing online marketing strategies- Conducting research studies on customers needs and profiles, market trends, new product opportunities that emerge on the market and company competition.- Developing new product ideas and concepts- Managing budgets and resources necessary for implementation of strategies- Negotiating partnerships with different communication channels (magazines, websites, etc..)