Bigger Picture Solutions is a performance agency, doing programmatic media buying on behalf of worldwide clients.Our expertise is programmatic media and using big data for driving sales in eCommerce campaigns worldwide.Drop me a line at alexandra@weseebigger.comSpecialties:Ecommerce Advertising, Ecommerce Media Buying, Ecommerce affiliate, Programmatic Media Buying, Mobile Advertising, Mobile Marketing Strategy, Mobile sites, Mobile Publishers, Mobile Technology, Mobile ad-serving, Value-Added Services (VAS), Media Buying, DSP, SSP, Mobile Subscription, Coupon, Cashback, Buy now pay later apps, Desktop, Web, CPC, CPI, CPA, CPL, CPM, dCPC, Mobile Content, Native, Banners, Interstitials, Display Advertising, e-commerce, PPC, Google Ads, Facebook Ads, Tik-Tok Ads, SEM Advertising

-Analyzing data and generating reports to evaluate campaign effectiveness, identify trends, and provide insights for optimization-Utilizing analytics tools or ad platforms' reporting functionalities-Collaborating with cross-functional teams to align company objectives, provide insights, and coordinate campaign execution

- Monitoring and analyzing financial performance metrics, key performance indicators (KPIs), and operational data to assess the company's financial health and identify areas for improvement- Analyzing financial statements, such as income statements, balance sheets, and cash flow statements, to assess the company's financial health and performance- Preparing regular financial reports and presentations for top management

- Manage multiple ongoing projects- Develop the marketing plan, strategy and objectives- Manage the budget for promotional activities - Work closely with Creative and Tech teams to develop the product concept and ensure an effective and coherent implementation of strategy and marketing communication- Manage planning and implementing promotional campaigns- Analyze and measure campaigns performance and optimization- Conduct research, analyze trends, pricing and promotional strategies on competition- Analyze potential strategic partner relationships for company - Maintain effective internal communications to ensure that all involved departments are kept informed of marketing objectives and in-line with the project activity and status - Attend international events for new business opportunities

Cyberghost VPN - Conduct in-depth research on VPN software market: competition, monetization and pricingstrategies- Plan and manage new monetization and pricing strategies according to product performance results and research findings- Collaborate with different departments to manage on-going activities - Use different analytics and tracking tools to monitor the activity (Google Analytics, Mixpanel, Hotjar and other internal tracking systems and conversion funnels)- Conduct performance reports and provide new strategies based on the data and market researchContent Media Websites Project- Manage various content websites- Research and plan together with the Copywriters to create top trending articles- Create and manage desktop & mobile campaigns to promote website's content, using various traffic acquisition platforms for content monetization (e.g. Outbrain, Taboola, RevContent, Google Adwords, Facebook Ads)- Collaborate on a daily basis with the Front-End Developer to ensure a good user experience flow- Plan website layouts and create A/B tests based on ads performance reports- Conduct daily and monthly performance reports, using various analytics platforms (Google Analytics, Google Adsense, Hotjar etc.)- Research and suggest new methods to promote content

- Collect and update database in the local business analytics reporting system on a daily basis- Interpret data, filter, process and analyze results using statistical techniques and provide ongoingreports- Provide and send monthly reports for the activity, reporting the final numbers and conclusions tomanagement and external partners- Develop and support reporting processes- Monitor and audit data quality- Mine and analyze large database

-Providing support to Advertising & Promotion Manager in marketing and communication activities in collaboration with advertising agencies, direct participation in marketing and communication plan implementation-Active participation at the events organized by the company in the course of the year and providing support for the effective conduct of the marketing activities-Monitoring the course of marketing activities and budget use; checking invoices for correct value in accordance with approved budget and contract value; providing backup documents for invoices and contracts; primary invoice record-Providing support for promotional and informative materials (leaflets, catalogs, brochures etc.)-Collaborating with Procurement department to comply with internal procedures for the purchase of products / services-Liaising with suppliers in order to complete product / services order, after the order has been approved by Procurement department;-Constant communication with Sales Representatives for a good development of marketing and communication activities-Inventory management of promotional materials, distribution of promotional materials to SalesRepresentatives, daily update of the inventory of these materials

-Monthly reports (inventory, sales records, corrections etc.) based on data obtained through the use of database management systems for pricing, products and suppliers-Annual sales estimations by category of products and suppliers-Organizing and monitoring online auctions on a special platform dedicated to this activity-Entering data into the computer system (suppliers/articles information)-Data checking of suppliers and articles-Monitoring on-going contracts with suppliers-Keeping evidence of samples sent by suppliers