Bluware is an oil and gas software company that is paving the way for the E&P sector to drive business innovation, utilizing machine learning to solve the most challenging objectives in the petrotechnical world.The Bluware platform is used by oil and gas, seismic acquisition, and data repository companies to help move, store, and exploit seismic data. By commercializing the platform, customers are now able to achieve previously unthinkable seismic workflows in cloud computing. Bluware delivers tools and technology to the upstream oil and gas industry that are scalable, cost-effective, and compliant with operational business needs.Learn more at www.bluware.com

• Led marketing team to develop and implement a variety of B2B healthcare marketing campaigns targeted to hospitals, private practices, and universities nationwide; provided strategic recommendations based on established sales goals and reported on campaign results• Planned and implemented 25 industry trade shows per year; assisted team for sales goal achievement; conducted all pre- and post-conference communication with prospects• Managed website including copy, artwork, user interface, and SEO; developed web pages for new service or product offerings• Utilized Pardot marketing automation software to develop, distribute, and track digital marketing email campaigns• Provided lead generation using Salesforce Customer Relationship Management system to track all marketing campaign efforts; researched and purchase prospect database lists; created and distributed sales pipeline reports• Implemented digital advertisement campaigns • Oversaw social media efforts• Ensured that all materials distributed to internal and external audiences meet brand standards

• Supported new business development efforts at client meetings, trade shows, and networking events; digital marketing lead representative at all Houston area client and new business meetings• Developed digital marketing content including website copy, e-blasts, and case studies for 30+ clients• Compiled and distributed monthly client ROI reports that included online advertising data, website traffic analytics, and recommendations for new digital marketing strategies

• Wrote news articles, internal updates, and safety policy reports for the organization’s internal website• Supported development of pilot program to establish company’s community relations program• Assisted in planning global exhibitions primarily to drive media to attend new product announcements

• Managed Hurricane Isaac emergency call center; directed 15 employees to provide road safety information to the public and news media throughout Louisiana