Alexandra Melillo Email & Phone Number

New York, Ny, Us

Lead multifaceted programs, manage client budgets, direct event logistics, and foster successful consumer experiences, collaborating with teams and developed a strong relationship with my clients.• Strategic Program Leadership: Lead multifaceted programs, orchestrating teams with proactive planning and resource coordination to ensure successful implementation and delivery. Effectively managed multiple event projects simultaneously, maintaining progress and details up-to-date for optimal outcomes.• Financial & Client Management: Spearheaded management of client programming and budgets, fostering relationships through professional representation and proactive communication. Sought and evaluated proposals from vendors, optimizing resources and ensuring cost controls.• Key events and clients include: Delta Airlines and Mercedes Benz at the Masters

New York, Ny, Us

Oversee development of lucrative media sales opportunities as well as marketing materials to support business development. Collaborate with content and marketing leaders to gather deliverables and launch digital assets. Troubleshoot technical issues for digital event components while also creating new solutions to ensure event execution.• Digital Roadmap: Spearheaded creation and delivery of digital strategy across seven new brands by effectively collaborating with software vendors, internal department leads, and agencies to execute components.• Project Management: Currently working on technology project in collaboration with a large client and thier strategic partners to develop technology solution for marquee event that is forecasted to generate substantial revenue growth.

Liverpool Street, England, Gb

Held full accountability for executing various events, leading client onboarding processes, and driving adoption for AI-powered event networking solution. Engaged with clients throughout entire event lifecycle and performed periodic reviews to ensure satisfaction. Collaborated with Technical Support team to resolve issues and train clients on best practices.• Customer Success: Ensured customer success by creating tools, processes, and best practices that enabled clients to realize greatest possible value and optimal ROI from matchmaking tools.• Subject Matter Expert: Enhanced overall operations by sharing guidance, resolving technical challenges, and completing projects, including training initiatives while serving as Event Organization SME. • User Experience (UX): Drove continuous improvement across UX by collaborating with Project Managers and product teams to gather and share key customer insights.

Norwalk, Connecticut, Us

Orchestrated design of scalable sponsorship products for multiple events as well as custom sponsorship packages for strategic accounts, including Amazon, Citi Bank, and Marvel. Coordinated with vendors to innovate creative sponsorship solutions that drove booth traffic, lead generation, and brand awareness. Identified new trends and tools that enabled sponsors to better reach targeted audiences. • Generated $3,754,231 in event sponsorship revenue for 2019 events• Grew revenue 18% by supporting and motivating sales through sales materials, training, and reporting help sales achieve goals• Designed scalable digital products for application across multiple events by working with vendors, developing pricing, addressing the most pressing needs of exhibitor including booth traffic, lead generation, and brand awareness • Spearheaded digital gamification program that garnered 77% adoption rate within 65,000 attendees and helped grow revenue by $70k• Design custom sponsorship packages for strategic accounts like Amazon, Citi Bank, Harper Collins, Marvel, and more• Ability to work effectively on tight timetables as the majority of sponsorship sales closed within 2 weeks of an event

Norwalk, Connecticut, Us

Managed and maintained B2B relationships with wide range of sponsors. Established deadlines for sponsorship deliverables while also providing regular reports regarding sponsorship fulfillment progress to internal stakeholders as well as sponsors. Collaborated with cross-functional teams to ensure smooth delivery of complex sponsorships and all associated media.• Established deliverable deadlines communicated clearly and followed up promptly with sponsors about their digital sponsorship’s specs • Collaborated with internal departments to execute complex digital sponsorships• Ran trainings for colleagues in Photoshop, media kits, and other daily use digital asset software• Created training processes and documents for employee future use and reference • Provided outstanding customer service to sponsors, third party suppliers, and internal groups and was the liaison between all three groups • Ability to handle high volume of clients, fulfilled and executed sponsored media for 7 domestic POP culture tradeshows, driving over $6M in media revenue in 1 year

Norwalk, Connecticut, Us

• Tenacious negotiator and closer; adept in conveying the benefits of products/services and generating customer interest. Quickly learn, master and sell new product offerings. • Persuasive communicator; use consultative selling skills to identify opportunities when traveling onsite to help Media Sales Executives meet their onsite sales goals.

Norwalk, Connecticut, Us

• Developed compelling promotional marketing programs that help build the drive sales• Worked with Marketing and Sales teams to create and develop 40-50 projects per month for ongoing marketing campaigns and the promotion of media products• Developed and executed strategies to better nurture leads and prospective clients toward the correct products through marketing content• Worked with Show teams to help manage pricing of all media products across 25 shows

Norwalk, Connecticut, Us

• Managed and composed materials for the sales team • Worked with Marketing and Sales teams to develop ongoing digital product marketing campaigns and promotions• Provided advanced level of trafficking and testing of ad campaign creative• Provided inventory and advertising analysis to Sales Executives, Product Managers, and clients

Westport, Ct, Us

• Increased consumer participation in client promotion by 42% versus previous year by consistently monitoring social media and more than 25 partner websites weekly.• Executed fulfillment process for sweepstakes ensuring winner eligibility and distributing prizes• Assisted staff with optimizing Facebook Timeline based on business needs.• Researched competitor Facebook and Twitter strategies to develop new inexpensive promotional opportunities for clients.

• Developed strategic plans and executed Earth Day promotional event attracting more than 700 attendees.• Served as Marketing Team Leader and manager, facilitating development, strategic planning, promoting and execution of marketing plans. • Proactively reach out to the community to secure speakers to present on marketing.• Identify and propose marketing partnerships within University community.• Develops, recommends, and implements programs for the collegiate chapter.

• Met with league representatives and secured two new local camp clients with more than 5,000 participants.• Created searchable database of more than 150 independent sports retailers. • Engaged in product sampling events throughout Connecticut interacting with more than 1,000 potential clients.