Alexandra is Co-President and Chief Operating Officer of Reach Financial. Throughout her career, Alexandra Mihaescu has worn many hats, developing a depth of experience in digital transformation, consumer behavior, technology, operations, data, risk management, and compliance. This range of knowledge has given her a keen insight into what companies need in order to scale and succeed. More importantly, she’s gained a multi-directional understanding of how rapidly the financial industry is changing and how central the customer focus needs to be for companies to thrive.This isn’t just a business philosophy, but a personal one as well. As a 1st generation immigrant, Alexandra recognizes the importance of career development and long-term vision to one’s financial wellbeing. She brings this approach to internal culture, by ensuring the workplace nurtures this growth, along with the outward goals of the organization, overseeing the tools and platforms that will give customers the insights they need to secure their future standing.