Alex Nelson Email & Phone Number

Amsterdam, Noord-Holland, Nl

Responsible for creating all global Marcom content for a new business venture under the Philips Sonicare brand. Bring solution to life by working cross-functionally to define our Marcom strategy, create go-to-market assets, audience-based storytelling, and customer-facing messaging with the goal of driving scalable partnerships and member adoption. • Develop messaging framework, positioning, naming, personas, and branding guidelines tailored to different audiences (B2B, B2C) • Create go-to-market assets for lead markets, including sales enablement toolkits, presentations, events materials, social media, case studies, white papers, brochures, banners, websites/landing pages, email campaigns, foundational photography, and videos • Collaborate with Research, Insights & Analytics team to test content and messaging to make data-driven recommendations and ensure optimal positioning • Understand and advocate for our audience to ensure our strategy is customer-centric and evolves with their needs• Work across internal and external teams to measure impact and gather performance metrics on activations• Manage relationship with creative agency and own the briefing process to ensure deliverables are on brand, on budget, and on time

Amsterdam, Noord-Holland, Nl

Created positive experiences between consumers and the Philips brand in the online space and wider digital ecosystem (specialized in Amazon). Developed data-driven content/marketing strategies and collaborated cross-functionally to optimize the customer experience, from product discovery to purchase. • Develop and execute online brand strategy for 5 key product lines: Coffee, Personal Care, Sonicare, AVENT, Home & Kitchen• Create and optimize digital marketing strategy (Display and Search campaigns), including A/B testing for continuous innovation• Focus KPIs include sell-out, market share, traffic, impressions, conversion rate, CTR, engagement rate, new-to-brand, and ROAS• Weekly analysis to monitor campaign performance, client performance, competitor activity, consumer behavior, and market trends to make data-driven decisions• Ensure right marketing mix along entire customer journey, customized to meet Product Line needs• Control and manage marketing budget for all e-retailer activity• Lead digital marketing activities for major e-tailer events, such as Prime Day, Black Friday, and Cyber Monday• Manage the design, content, and performance of Philips Brand Store• Assist in promotional plans to drive sell-out and customer engagement• Support social media, influencer campaigns, App, and blog strategy• Identify new opportunities to delight customers and provide value• Create and optimize content for product pages (500+ products)• Boost and monitor Ratings&Reviews to prioritize customer satisfaction

Kearney, Nebraska, Us

As a program manager, I created and implemented strategic marketing plans for a portfolio of national and global clients that I directly managed. This role demanded a creative vision as well as project management skills.• Design marketing plans tailored to specific client needs• Responsible for hitting client objectives and campaign success• Manage budgets and set project timelines• Build and foster positive long-term relationships with clients• Regularly track and report on campaign performance to identify areas of opportunity• Cross-team collaboration to execute all marketing plans and projects• Projects included: Branding, digital marketing, content marketing, website management, trade shows, and public relations

Las Tablas, Madrid, Es

This corporate marketing role required a holistic strategy that included PR, SEO, ad campaigns, content creation, community management, and more. True to itself as a tech start-up, many hats were required for this role. • Aid in the development of marketing and communication schemes for B2B and B2C initiatives • Manage content distribution strategy and identify new opportunities and outlets• Assist in content creation for all marketing collateral, including White Papers, webinars, case studies, data sheets, infographics, email copy, and paid digital Ads• Direct ownership of content for corporate blog and all social media accounts to increase followers and brand awareness• Build, grow, and manage online communities (LinkedIn, Twitter, Facebook) • Write and publish Press Releases to communicate corporate announcements and boost company exposure• Communicate directly with journalists and manage media outlet lists• Create corporate website content and propose improvements• Optimize web copy for SEO and implement keywords for website positioning• Generate reports to analyze and monitor performance of inbound marketing campaigns• Investigate customer demographics and track insights through social media tracking tools• Comparative research to identify target audiences and understand the WiFi market in over 15 different countries • Coordinate and promote company participation before, during, and after industry events to leverage full exposure• Work with design team to create visually appealing marketing collateral • Cross-team collaboration to create key corporate presentations • Use Hootsuite, WordPress, Google Analytics, Excel, and PowerPoint on a daily basis

Seattle, Wa, Us

As a Brand Specialist, I managed the business unit's largest account, Sony. I assisted in managing all marketing and promotional initiatives, product logistics, and the client relationship.• ACCOUNT MANAGEMENT- Manage account relationships with internal and external partners- Grow the business by increasing sales, revenue, and profitability- Increase margin and share in the industry- Negotiations to secure funding - Create and optimize opportunities within a fiscal budget - Forecast trends to predict sales curves- Track customer demand against inventory l evel - Analyze data and build reports on the performance of the business- Market research for various objectives, including consumer behavior and advertising success• BRAND AND CONTENT MANAGEMENT- Site merchandise by implementing advertisements and creating graphic design content- Craft social media campaigns including news announcements, contest sweepstakes, editorial brand exposure, and interaction with customers - Build “Brand Stored” webpages showcasing brand’s existing and upcoming products- Execute and analyze email campaigns to spark brand awareness and customer engagement- Create written content for email, site, and social media campaigns- Copy edit and proofread email, site, and social media campaigns- Develop marketing plans to effectively launch new products and services- Search engine optimization• PROJECT MANAGEMENT- Design and execute category’s first destination contest with “Amazon Gamer Weekend” sweepstakes- Team leader for three-week long holiday promotion, “19 Days of Deals” - Site merchandiser contact and owner of bimonthly category-wide promotions, including “Summer Road Trip,” “Beat the Winter Blues,” and “Valentine/Anti-Valentine” events

Chicago, Illinois, Us

• Client research by creating surveys and analyzing results• Market research to gather brand press and PR• Streamline reporting process of data results

Lenexa, Kansas, Us

• Create and test display banner ads• Analyze data trends and provide weekly reports on ad performance• Implement and manage company-customer outreach project• Utilize market analysis tools, including DFA / DART for Advertisers by Google, ComScore

STAR 101.5, FREEDOM 570 KVI and KOMO Newsradio Stations - ABC Affiliate• Promotion creation of mixed media, including radio, television, print, and web• Press and public relations• Lead quarterly project: Operation Cookie Drop• Research brand mentions in various press and public relations vehicles • Event and contest coordination • Marketing of radio station and its clients• Introduction to all aspects of media broadcasting

Ba, Communication, Spanish, International Relations

Student Grant, Teaching English As A Second Or Foreign Language/Esl Language Instructor

Study Abroad, Spanish Language & Latin American Studies