Alexandra (Ally) Pearce Email & Phone Number

London, England, United Kingdom

Key Responsibilities:Business Development and Partnerships: Identify new business opportunities and manage strategic partnerships, including product placements and key industry events.Brand Strategy: Develop and implement strategies that align with our core values, ensuring consistent representation across global offices.Website Development: Collaborate with the web development team to optimise our online platform for a seamless user experience.Brand Integrity: Uphold WR | N's core values across all communications and activities.Content Creation: Coordinate with offices to create and disseminate content, ensuring alignment and cohesion.Global Coordination: Travel frequently between offices, primarily based in London, with regular visits to headquarters in the USA and Germany to strengthen inter-office relationships and align strategies.

Melbourne, Victoria, Australia

- Responsible for identifying new verticals and building sales strategy for each vertical- Using research and surveys from previous exhibitors and visitors to identify new opportunities- Work with current sales team to create and implement sales strategy for each new vertical- Work with marketing team to create content based on sales strategy

London, England, United Kingdom

• Expanded the business into new channels • Built and maintained relationships with key customers • Identified repeat sales opportunities from incoming leads. • Worked with designers from conceit to reality• Managed a team of sales support and provided training and mentorship to support and facilitate professional growth. • Identified new business verticals and implemented strategy accordingly.• Implemented strategy to launch into these verticals • Managed our retail distributors, appointed new distributors, and reviewed and cancelled distribution where necessary. • Assisted marketing team in curation of content to support new verticals • Key member of the European marketing team• Identified incoming business with greater opportunity than just the sale. • Developed strategies with marketing team to support new demographics and new verticals

London, United Kingdom

• Managed and nurtured client relationships to encourage continuous business. • Maintained strong relationships with distributors nationally. • Conducted regular training to ensure distributors had sufficient knowledge to successfully sell products.• Managed day to day coordination of resellers and retail distributors with regular communication and in person visits.• Conducted research on new sales channels and market verticals researching new prospects. • Identified gaps and opportunities in distributor network • Member of the European marketing team, developing objectives and strategies to be implemented across different regions. • Identified weaknesses with the existing website, working with an agency to redesign and restructure to boost and promote sales. • Responsible for all inbound sales through a variety of channels including online, in person, phone, and email.

Melbourne, Australia

- Responsible for selling exhibition space to exhibitors and sponsors within the wine and food industry.- Successfully reaching and exceeding sales targets - Researching and generating new leads and prospects - Building and nurturing client relationships for continuous business - Working closely and collaborating with cross functional teams including the marketing team to implement campaigns -Maintaining a strong pipeline of potential clients and proactively following up to ensure future business- Working with small businesses and start-ups to multi-nationals

Bachelor Of Science (Bsc)

Bachelor Of Commerce (Bcom)

Education record