Alexandra Peterken Email & Phone Number

London, England, United Kingdom

London, England, United Kingdom

www.alexpeterkenart.co.ukPlease get in touch with questions, commissions, and collaborations via alexpeterkenart@hotmail.com or through the Contact form on my website.

London, Greater London, United Kingdom

• Overseeing management of Radley London retail marketing - building relationships with centre contacts, area managers & stores. Gaining exposure of the marketing campaigns through retail partner channels.• Working with Wholesale partners to execute marketing campaigns across digital channels & in-store. Being point of contact for marketing brand assets.• Project Managing 360 marketing campaigns through clear communication & sharing of information with the wider team. Being point of contact for brand moments including store openings, Royal Ascot & Pride. • Improve project processes through clear briefing, visual presentations and communication within the teams. Including creating an improved SS21 Marketing Calendar for the marketing team.• Assisting & building relationships with charity partners including: Dogs Trust, Stonewall & the Radley Women of Spirit.

London, Greater London, United Kingdom

• Supporting daily management of the Levi’s® UK social content calendar, finding solutions and liaising with brand partners and agencies in response to project briefs. • Solely representing Levi’s® at a shoot with Wallpaper Magazine – demonstrating garment functions, selecting final images, overseeing and assisting on-shoot, communicating with the editorial team and photographers.• Improve UK internal company communications through designing creative newsletters, retail POS and sharing market research. • Project management on UK collections, content shoots and pride parades including initiating Levi’s® first Northern Pride participation. • Supporting in media advertisement across paid and organic projects such as the Levi’s® Music Project, Levi’s® Tailor Shop and Pride Campaign.• 1-2-1 mentorship with Vice President of North Europe, Richard Hurren.

Newcastle Upon Tyne, United Kingdom

Following on from interning at Urban Outfitters in London, I was recommended to the Newcastle Store Manager. Being recommended by the European Womenswear Stylist was a proud achievement for me. I was offered a job as a Sales Associate, where I worked part-time whilst completing my degree. Key experience included:• Endorsing the brand and having knowledge of products and trends.• Assisting on store visual merchandising.• Working as part of the team to ensure great customer service is delivered.• Handling large amounts of money and trusted with confidential company information.• Trained on company systems including till point & stock check.

Newcastle Upon Tyne, United Kingdom

Based in Newcastle for a six months internship.• Worked on trend insight reports for various companies.• General business administration.• Assembled the Autumn Winter 18/19 Home & Kids trend books in which my photography was used.• Packaged and shipped the trend books to clients.• Presented weekly to the Trend Bible team on current news and trends.• Created props for the trend book and helped style photo shoots.

London, United Kingdom

Based in London for a six months internship.• Assisted on all photo shoots including online marketing shoots, specialised feature shoots and the Autumn/Winter 16’ Look Book. • Involved in regular strategy meetings with senior management.• Assisted the menswear stylist with photo shoots. • Created window displays, shop displays and styled mannequins in various London Urban Outfitters stores.• Created style packs to be sent to senior management within the company. • Collected menswear and home wear items for photo shoots. • Researched current trends, designers and new collections to gain inspiration.• I was chosen to assist on an all-expenses paid photo shoot in the Canary Islands.

Hartlepool/Sunderland

Hutton Henry

Bachelor’S Degree, Fashion Design & Marketing, Second Class Honours (Upper Division)

Extended Diploma, Fashion And Clothing, Distinction* Distinction* Distinction*

High School, Gcse Subjects Including Mathematics And English Language, A* - C