Head Of Partnerships - Global Marketing
Current
Dec 2024 - Present
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Alexandra Prasch Email & Phone Number
Global and Local Marketing & Communication | Forbes top 100 CMOs in Italy | Brand Leader | Driving sustainable growth | FMCG, Technology, Payment Tech experience | B2B & B2C | Digital Transformation
at
HP
1 work email found
@unilever.com
LinkedIn matched
✓ Verified May 2026
4 data sources
Profile completeness 100%
Current company
Role
Global and Local Marketing & Communication | Forbes top 100 CMOs in Italy | Brand Leader | Driving sustainable growth | FMCG, Technology, Payment Tech experience | B2B & B2C | Digital Transformation
Location
Greater Rome Metropolitan Area, Italy, Italy
Who is Alexandra Prasch? Overview
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Quick answer
Alexandra Prasch is listed as Global and Local Marketing & Communication | Forbes top 100 CMOs in Italy | Brand Leader | Driving sustainable growth | FMCG, Technology, Payment Tech experience | B2B & B2C | Digital Transformation at HP, based in Greater Rome Metropolitan Area, Italy, Italy. AeroLeads shows a work email signal at unilever.com and a matched LinkedIn profile for Alexandra Prasch.
Alexandra Prasch previously worked as Head of Partnerships - Global marketing at Hp and Head of Marketing Italy | Board member | Print Marketing Lead Southern Europe Middle East Africa at Hp. Alexandra Prasch holds Masters, Marketing Specialisation from Corvinus University Of Budapest.
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{first}.{last}@unilever.com
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Profile bio
About Alexandra Prasch
I partner with global and local business leaders to rediscover the magic within their brands, revitalize product portfolios and strengthen the consumer connection towards brands at deepest levels. Disarray and tough business challenges do not scare me - over the past 19 years I have gained international marketing experience at worldwide leading companies, like Unilever and Nestlé (FMCG) at HP (Technology) and at Visa (Payment Technology ), with consistent track record of successfully delivering results, serving at the frontlines of radical reinvention, sustainable growth and helping both established and nascent players alike thrive in the new economy. My ability to manage uncertainty, with resilience adapting to changing environments, relying on my strong business sense allow me to solve complex business problems.I am passionate to achieve success with winning TEAMS and brands. I have been recognized for leading cross functional & marketing teams and developing talents. International and multi-lingual profile, I lived in 4 countries, speak fluently 4 languages and excel in multi-cultural fast-paced matrix environments. Always happy to connect and initiate dialogue with marketing and sales leaders as well as professionals who are interested in pushing the boundaries of what's possible. 360 marketing expertise:People management and development, team leadership, crafting global and local marketing strategy, execution of E2E plans & measurement, building strong brands, brand positioning, market & business development, P&L management, analytics, innovation and brand development across European markets, product launches, omni-channel communication campaign development & execution (traditional, digital, social media, PR, in-store, paid search), project management, consumer and customer insights, multi-cultural understanding, digital marketing transformation, lead generation, account based marketing, marketing of products and of services
Listed skills include Fmcg, Brand Management, Strategy, Marketing Management, and 45 others.
Current workplace
Alexandra Prasch's current company
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10 roles · 20 years
Alexandra Prasch work experience
A career timeline built from the work history available for this profile.
Head Of Marketing Italy | Board Member | Print Marketing Lead Southern Europe Middle East Africa
Jul 2020 - Nov 2024
Senior Marketing Manager
2018 - 2020
~2 yrs
Head Of International Brands
Froneri (Nestlé And R&R Jv)
2018 - 2018
Senior Marketing Manager
o Lead the development and execution of the Haircare strategy, marketing & communication & digital plans for all Haircare brands in Italy, to drive business objectiveso Full P&L responsibility, media-, activity-, promotion planning & implementation - in close cooperation with Sales, Trade marketing, key customers and the global marketing teamso Managing.
2015 - 2017
~2 yrs
Regional Senior Marketing Manager Europe
o Defining long term business strategies & plans for the Household cleaner category of Unilever (strategic priority) to drive growth across European markets o Developing and delivering innovations and brand communication tools including traditional, digital advertising, PR, in-storeo Countries business partnering: support in short term business management.
2013 - 2015
~2 yrs
Regional Senior Marketing Manager Europe
o Developing the Household cleaner category of Unilever (strategic priority) through its leading brands across European markets✔ New Cif communication development - Cif’s brand equity worldwide became the best and strongest ✔ Driving the fastest innovation development in the category for Europe, in 5 months, it became Nr.2. variant
2010 - 2013
~3 yrs
Regional Marketing Manager Central Europe
o Management of the Deodorant category (Nr.1. strategic priority) & the Dove brand in six countries with full P&L responsibility: business planning, brand marketing plan, activity-, promotion- and media planning & implementation, merchandising, trade marketing programmes in close cooperation with Sales, Trade marketing, key customers and the global.
2007 - 2010
~3 yrs
Junior Brand Building Manager
Various brands in Personal Care✔ Successfully launching a new brand, Sunsilk in the Haircare market, Nr.2. brand after 4 months.
Jan 2003 - Jun 2006
Junior Brand Development Manager Europe
Leading innovation projects for Europe on the Dove brand with the European factory
2006 - 2006
Team & coworkers
Colleagues at HP
Other employees you can reach at hewlett.org. View company contacts →
CP
Chris Peterson
Colleague at Hp
Austin, Texas, United States, United States
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BB
Beverly Burgess
Colleague at Hp
Singapore, Singapore
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SS
Surendra Sajja
Colleague at Hp
Spring, Texas, United States, United States
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ML
Madison Langdon
Colleague at Hp
Fort Collins, Colorado, United States, United States
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VK
Varun K.
Colleague at Hp
United States, United States
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NC
Neal Cavanaugh
Colleague at Hp
Palo Alto, California, United States, United States
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JC
Julia Comeau
Colleague at Hp
Washington, District Of Columbia, United States, United States
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NO
Nancy Ortega Kabbabe
Colleague at Hp
Atlanta, Georgia, United States, United States
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SL
Shannon L. Bills
Colleague at Hp
San Francisco Bay Area, United States, United States
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HY
Hung Yuen Chow
Colleague at Hp
Singapore, Singapore
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Chris Peterson
Colleague at Hp
Austin, Texas, United States, United States
View →
BB
Beverly Burgess
Colleague at Hp
Singapore, Singapore
View →
SS
Surendra Sajja
Colleague at Hp
Spring, Texas, United States, United States
View →
ML
Madison Langdon
Colleague at Hp
Fort Collins, Colorado, United States, United States
View →
VK
Varun K.
Colleague at Hp
United States, United States
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NC
Neal Cavanaugh
Colleague at Hp
Palo Alto, California, United States, United States
View →
JC
Julia Comeau
Colleague at Hp
Washington, District Of Columbia, United States, United States
View →
NO
Nancy Ortega Kabbabe
Colleague at Hp
Atlanta, Georgia, United States, United States
View →
SL
Shannon L. Bills
Colleague at Hp
San Francisco Bay Area, United States, United States
View →
HY
Hung Yuen Chow
Colleague at Hp
Singapore, Singapore
View →
3 education records
Alexandra Prasch education
Masters, Marketing Specialisation
Corvinus University Of Budapest
Ba, Economics
Budapest Business School
Management Of Fashion And Luxury Companies
Università Bocconi
FAQ
Frequently asked questions about Alexandra Prasch
Quick answers generated from the profile data available on this page.
What company does Alexandra Prasch work for?
Alexandra Prasch works for HP.
What is Alexandra Prasch's role at HP?
Alexandra Prasch is listed as Global and Local Marketing & Communication | Forbes top 100 CMOs in Italy | Brand Leader | Driving sustainable growth | FMCG, Technology, Payment Tech experience | B2B & B2C | Digital Transformation at HP.
What is Alexandra Prasch's email address?
AeroLeads has found 1 work email signal at @unilever.com for Alexandra Prasch at HP.
Where is Alexandra Prasch based?
Alexandra Prasch is based in Greater Rome Metropolitan Area, Italy, Italy while working with HP.
What companies has Alexandra Prasch worked for?
Alexandra Prasch has worked for Hp, Visa, Froneri (Nestlé And R&R Jv), and Unilever.
Who are Alexandra Prasch's colleagues at HP?
Alexandra Prasch's colleagues at HP include Chris Peterson, Beverly Burgess, Surendra Sajja, Madison Langdon, and Varun K..
How can I contact Alexandra Prasch?
You can use AeroLeads to view verified contact signals for Alexandra Prasch at HP, including work email, phone, and LinkedIn data when available.
What schools did Alexandra Prasch attend?
Alexandra Prasch holds Masters, Marketing Specialisation from Corvinus University Of Budapest.
What skills is Alexandra Prasch known for?
Alexandra Prasch is listed with skills including Fmcg, Brand Management, Strategy, Marketing Management, Market Research, Consumer Behaviour, Brand Development, and Fast Moving Consumer Goods.
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