Alexandra Prasch Email & Phone Number

Palo Alto, Ca, Us

Palo Alto, Ca, Us

Foster City, California, Us

Blackfriars, London, Gb

o Lead the development and execution of the Haircare strategy, marketing & communication & digital plans for all Haircare brands in Italy, to drive business objectiveso Full P&L responsibility, media-, activity-, promotion planning & implementation - in close cooperation with Sales, Trade marketing, key customers and the global marketing teamso Managing one direct report and the functional supporting teams of 11 resources✔ Making the Haircare P&L the most profitable in the past 7 years ✔ Delivery of a multi-channel marketing campaign using also new digital solutions, KPIs exceeding targets✔ Change a global communication asset to local needs that scored the best performing ADV of the last 5 years

Blackfriars, London, Gb

o Defining long term business strategies & plans for the Household cleaner category of Unilever (strategic priority) to drive growth across European markets o Developing and delivering innovations and brand communication tools including traditional, digital advertising, PR, in-storeo Countries business partnering: support in short term business management, follow up of performance and setting short term action plans in order to drive shareso Managing 1 direct report and leading the cross-functional teams of 12 resources (R&D, Supply Chain, Packaging, Procurement, Market research, Finance) and managing the local marketing teams of 14 resources ✔ Driving 50% of TO growth after developing and executing the strategy for the integration of a newly acquired brand into the Unilever framework✔ Driving brand turn-arounds in Greece, Italy, Poland, Russia

Blackfriars, London, Gb

o Developing the Household cleaner category of Unilever (strategic priority) through its leading brands across European markets✔ New Cif communication development - Cif’s brand equity worldwide became the best and strongest ✔ Driving the fastest innovation development in the category for Europe, in 5 months, it became Nr.2. variant

Blackfriars, London, Gb

o Management of the Deodorant category (Nr.1. strategic priority) & the Dove brand in six countries with full P&L responsibility: business planning, brand marketing plan, activity-, promotion- and media planning & implementation, merchandising, trade marketing programmes in close cooperation with Sales, Trade marketing, key customers and the global marketing teamso Managing a regional virtual brand team with 6 direct reports and managing the functional supporting teams of 20 resources✔ +100% Turnover growth in Czech and Slovakia, tripling the market share of Axe✔ Delivering 40% TO growth in the 6 countries cluster - the highest absolute TO increase of the company - and strengthening Unilever’s market leader position in value ✔ 20% increase in TO of Tesco (Nr.1. customer) due to implementation of new merchandising guidelines

Blackfriars, London, Gb

Various brands in Personal Care✔ Successfully launching a new brand, Sunsilk in the Haircare market, Nr.2. brand after 4 months.

Blackfriars, London, Gb

Leading innovation projects for Europe on the Dove brand with the European factory

Masters, Marketing Specialisation

Ba, Economics

Management Of Fashion And Luxury Companies