Alexandra Pulinets Email & Phone Number

Belgrade, Rs

- Developed lead generation-focused Facebook Ads and TikTok Ads campaigns for diverse markets (USA, UK, Brazil, Portugal, India, Germany, CIS), crafting a creative strategy for texts and visuals. Achieved a 2% CTR with result-oriented approaches, driving a 25% increase in lead-to-customer conversions, emphasising measurable outcomes over brand awareness. - Led a team of 5 copywriters and designers, overseeing project timelines and ensuring high-quality deliverables. Fostered a collaborative and positive work environment. Implemented effective strategies to decrease burnout and staff turnover, resulting in a significant reduction in employee turnover rate within the team. - Conducted and facilitated educational workshops for diverse audiences, including startup founders, marketers, and HSE students, imparting valuable insights on marketing strategies, content creation, and lead generation techniques. Leveraged expertise in creative copywriting and campaign development to empower attendees with practical skills, receiving overwhelmingly positive feedback and testimonials from workshop participants.

Moscow, Moscow City, Russia

- Developed and executed creative copywriting strategies for over 50 clients, including international brands from edtech, SaaS, fintech, eCommerce & retail, beauty, and more.- Created over 20 marketing games from scratch for 6 different clients, spearheading the ideation of game mechanics and collaborating closely with web developers. The best-performing game attracted 15 times more revenue than was spent on marketing, showcasing the effectiveness of interactive gaming as a marketing strategy.- Successfully ghostwrote thought-provoking articles for top business media, positioning the company as a leading authority in the industry and increasing brand recognition by 30%. These articles garnered significant attention, attracting views and fostering valuable partnerships with other business leaders and influencers.

Moscow, Moscow City, Russia

- Managed the company's 140 m2 stand at international exhibition Light + Building 2020, coordinating with foreign contractors (German, Bulgarian) and making contract amendments. Successfully handled administrative tasks and provided timely information to all stakeholders during the coronavirus outbreak.- Secured media coverage, resulting in extensive speaker commentary at Forbes and a 40-minute interview on Radio Mediametrics.- Collaborated with the marketing team on advertising campaigns, producing creative content for websites.

Москва, Россия

- Successfully managed the company's presence at international conferences, including iGB Live! Amsterdam 2019, Sigma Malta 2019, ICE London 2020, coordinating the creation of design materials such as brochures, stand design, a 1-minute long video, merch, and business cards, all within a strict 1-month deadline. - Achieved 52nd rank among Russia's top 100 PR specialists, gaining "PR Champions" recognition from Pressfeed.- Oversaw website development projects, ensuring compliance with industry regulations and GDPR standards. Launched 3 new websites.- Secured 21 budget-free media publications with mentions of the company in reputable outlets like Kommersant, Lifehacker, and RIA Novosti.

Москва, Россия

- Organized and executed esports events and hackathons, including the Esports Tournament of the Moscow Government, Agro Hackathon “Agro 4”, and Akadoton.- Prepared documentation for obtaining grants from Skolkovo, 500 Startups Sberbank, and S7 Airlines startup challenge.- Managed 3 Monolith Gaming esports teams (LoL, CS:GO, Fortnite), personally travelling with the teams to the tournaments to provide on-site support and swiftly address any issues as they arose. Ensured their seamless participation in LAN-tournaments and led the redesign of team uniforms and the management of social networks, resulting in an enhanced team brand image and increased community engagement.

Bachelor'S Degree, Religion/Religious Studies

Exchange Student, Department Of Philosophy And Cultural Heritage

Exchange Student, Cultural/Archaelogical Resources Protection