Alexandra Race-Lyons Email & Phone Number

Melbourne, Vic, Au

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

Melbourne, Victoria, Australia

💡 Key projects include:Endeavour Energy (2023): Visual direction and high-fidelity UI design for a customer-facing, self-service style platform portal interface solution.Seafood Industry Australia (2022/23): Reframed career opportunities and industry perceptions through research, product strategy, platform design and UI Kit creation for the implementation of a new online training and employment hub.DEECA (2023): Discovery and improvement to one of the water market’s key service platforms by comprising a suite of user validated core website pages and Power BI dashboards designed and aligned with VicGov’s Ripple 2.0 Design System.Melbourne Convention Bureau (2023): Established Customer Experience capability foundations through journey and service mapping. CGU Insurance (2023): Developed a flexible, modular design system to support ongoing product and technological evolution in line with the business’ planned product investement and roadmap. IAG Sharecover (2022): Product and UX design of digital platform through product strategy, standardisation of design principles, components and patterns, and creation of a highly versatile design system.

Melbourne, Victoria, Australia

💡 Key achievements include:- Planning and conducting user research to test and explore the assumption that it was not easy to learn about or purchase products, gathering key insights to design and facilitate recommendations workshops with stakeholders. - Research which led to a lack of understanding about the product, showing us we needed to explore education about the product and brand which informed our wireframes. Those wireframes helped us vet out a landing page which was informative and easy to use. - Developing a design strategy using a human-centred approach with systems thinking, which used an agile workflow with clear communication and collaboration across disciplines.- Facilitating and partaking in ideation workshops, working with cross-disciplinary teams to encourage divergent thinking, which saw a variety of solutions that were storyboarded and wireframed.- Designing, testing and iterating low-to-high-fidelity prototypes of user interfaces to achieve solutions that fulfilled the measure of success and saw better user experiences. - Having close collaboration and communication with developers and programmers which oversaw the implementation and end-to-end development of an entire website. - Designing and managing the brand identity and its' collateral to increase brand awareness, communicate brand presence and quality control the tactile elements of the customer experience.

💡 Key projects include:- The research, strategy and design of an entire end-to-end e-commerce website experience with requirements to educate visitors and increase enquiry.- Planning and designing a product kit for interior design affiliates to sell custom built furniture with, which opened an easy and personable communication channel for customers to order joinery through. - Updating the information architecture, user interface design and brand identity for a not-for-profit health research group, which provided a better platform to network and spread awareness with. - The research, ideation and low-to-mid-fidelity prototyping of a digital product which was successfully presented to investors to fund its development. - Conceptualising and designing brand identities and collateral roll-outs for small businesses to holding groups, which has built the foundations for brand trust and awareness.

Tokyo, Japan

💡 Key projects include:- Planning and facilitating an experience design audit of a skincare technology organisation and presenting the analysis and recommendations to stakeholders for restructure of information architecture and user journeys. - Designing low-to-mid-fidelity user interface prototypes for improving the experience of a skincare technology website in line with recommendations and requirements from iterations. - Working with cross-disciplinary and cross-cultural teams on identifying and solving problems for bridging the gap between in-bound tourists and Japanese businesses.- Planning and designing a reusable bag in the form of a traditional Japanese cloth to promote saving the deer in Nara in collaboration with Setre Naramachi Hotel, which saw a decrease in plastic usage and an increase in customer engagement. - Conceptualising and designing brand identities and digital content for both Western and Japanese brands and businesses.

Tokyo, Japan

Bachelor'S Degree, Communication Design

Activities and Societies: Golden Key International Honour Society, Swinburne Student Union.

Bachelor'S Degree, Communication And Media Studies

Activities and Societies: RMIT student union