Alexandra Rohr

Alexandra Rohr Email and Phone Number

Especialista em Gestão de Projetos @ Bio-Manguinhos / Fiocruz
Rio De Janeiro, Rio De Janeiro, Brazil
Alexandra Rohr's Location
Rio de Janeiro, Rio de Janeiro, Brazil, Brazil
Alexandra Rohr's Contact Details

Alexandra Rohr work email

Alexandra Rohr personal email

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About Alexandra Rohr

I am a marketing and communications professional with extensive experience in marketing and advertising. I hold an MSc in Business Management and a BA in Advertising. My areas of expertise include project and brand management, strategic digital planning, social media management, event management, and website and app development.In recent years, I managed the Content Studio at Ogilvy Chile, a digital studio created exclusively for Nestlé Chile, which involved professionals from diverse fields. I oversaw the entire project, from conception and planning to implementation, operation, monitoring, and team management. Prior to my work at Ogilvy, I managed the McCann Social Media Hub for LATAM Airlines, a project that covered 11 countries. The success of my work at McCann Chile led to a temporary role at W/McCann Brazil in 2024.One of my greatest achievements was successfully leading the digital strategy for the Rio 2016 Olympic and Paralympic Games. At the Rio 2016 Organizing Committee, I managed a team of over a hundred people responsible for web and app development, social media, and content creation.I am fluent in Portuguese (native speaker), English, and Spanish (reading, writing, and speaking). I am self-motivated and I enjoy motivating others. Besides Brazil, I have also lived in Chile and the UK, and I have worked on various international projects. I love connecting with people from different cultures.

Alexandra Rohr's Current Company Details
Bio-Manguinhos / Fiocruz

Bio-Manguinhos / Fiocruz

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Especialista em Gestão de Projetos
Rio De Janeiro, Rio De Janeiro, Brazil
Alexandra Rohr Work Experience Details
  • Bio-Manguinhos / Fiocruz
    Especialista Em Gestão De Projetos
    Bio-Manguinhos / Fiocruz
    Rio De Janeiro, Rio De Janeiro, Brazil
  • Wmccann
    Project Manager
    Wmccann Jun 2024 - Jul 2024
    São Paulo, São Paulo, Brazil
    Responsible for managing the advertising campaigns for LATAM Airlines' sponsorship of the CONMEBOL Copa América 2024. The project was executed by a multidisciplinary team operating in both Brazil and Chile. Key deliverables included the advertisement film shown in stadiums, a digital campaign specifically designed to promote the sponsorship, monitoring and measuring the established KPIs for the project.
  • Wmccann
    Account Manager
    Wmccann Nov 2023 - May 2024
    São Paulo, São Paulo, Brazil
    LATAM Airlines account management. During this period, the client was one of the main sponsors of Big Brother Brasil and engaged in various initiatives to communicate its involvement in the program. I worked closely with the client to deliver the project, serving as the direct liaison with Rede Globo team, the client, and internal agency teams. I was responsible for daily checkpoint meetings with different teams, overseeing the overall project schedule, and preparing and sending reports.
  • Lance! Media Group
    Content Director
    Lance! Media Group Oct 2022 - May 2023
    Rio De Janeiro, Brasil
    Leader of the content team for the sports portal LANCE!. Key responsibilities included strategic planning for the company’s digital channels (website, social media, and YouTube) and managing a team of over 40 professionals, including reporters, editors, TV presenters, video editors, photographers, designers, and community managers.
  • Ogilvy
    Content Director
    Ogilvy Nov 2019 - Sep 2022
    Santiago, Santiago Metropolitan, Chile
    Nestlé Content Studio Leader. Responsibilities included:- Social media strategic planning and content development for 20 Business Units of Nestlé Chile- Coordination of all content production for digital channels, including social media and websites - Leading a team of 22 professionals, such as copy writers, community managers, data analysts, designers, producers, project managers, planners and video editors. - Point of contact with some client suppliers —advertising agencies, media agencies, and production companies— to ensure an integrated execution of all projects involving the Content Studio.
  • Mrm//Mccann
    Strategy Supervisor
    Mrm//Mccann Apr 2018 - Oct 2019
    Santiago, Santiago Metropolitan, Chile
    Strategic planning and management of social media assets for 11 markets of LATAM Airlines (Argentina, Australia, Brazil, Chile, Colombia, Equator, México, Paraguay, Peru, Uruguay, USA)Responsibilities included:- Social media strategic planning- Coordination of all content production for 11 markets of the client- Managing a team of community managers, data analysts and designers
  • Rio 2016
    Digital Communication Manager
    Rio 2016 Jul 2010 - Oct 2016
    Rio De Janeiro, Brazil
    Strategic planning, development, and management of the digital channels for the Rio 2016 Olympic and Paralympic Games. I led the digital strategy for the Rio 2016 Games, managing a team of over 100 professionals responsible for web development, social media, and content creation. Key responsibilities included:- Overseeing the creation, development, and delivery of all digital platforms, including the website, microsites, apps, and social media channels.- Managing teams specializing in content creation, social media, and web development.- Driving brand management across digital channels to ensure consistent and impactful representation.- Establishing and maintaining partnerships with major industry players such as Google, Meta and X (Twitter).- Collaborating into digital communication initiatives for internal departments, including Marketing, Commercial, Procurement, and Sports.- Conducting digital audience behavior analysis.- Planning and controlling the budget for digital communication initiatives.- Overseeing human resource management within the Digital Communication team
  • Comitê Olímpico Do Brasil
    Internet Manager
    Comitê Olímpico Do Brasil Oct 2005 - Jun 2010
    Rio De Janeiro, Brazil
    - Planning, development, and management of the Brazilian Olympic Committee’s digital channels, including the website, microsites, and social media platforms.- Web development and content management for the Rio 2007 Pan-American and Parapan-American Games portal, ensuring a seamless user experience and high-quality content delivery.- Web development and content management of the microsite dedicated to the Brazilian Olympic Team’s participation in the Beijing 2008 Olympic Games. This project received the Gold Award at the 2008 “Prêmio Colunistas” in the Digital Media, Culture, and Education category.- Budget and human resources management of the department
  • Comitê Olímpico Do Brasil
    Marketing Assistant
    Comitê Olímpico Do Brasil Oct 2002 - Sep 2005
    Rio De Janeiro Area, Brazil
    - Brand management of Rio 2007 Pan-american and Parapan-American Games, including projects such as the creation and launching of the Rio 2007 logo, mascot, pictograms and the development of the creative briefing for the opening and closing ceremonies - Development of several marketing activations for the Brazilian Olympic Committee and for the Rio 2007 Pan-american and Parapan-American Games, such as exhibitions in Brazil and overseas, production of Casa Brasil in Athens 2004 Olympic Games, creation of the promotional material for the Brazilian Team and management of advertising campaigns for the Brazilian Team - Monitoring marketing researches for the Brazilian Olympic Committee and Rio 2007
  • Furnas
    Communication Analyst
    Furnas Oct 2000 - Oct 2002
    Rio De Janeiro, Brazil
    Responsibilities included- Assisting in all the Social Communication projects of the company´s environmental department - Developing Furnas’ educational and promotional material for the communities that were affected by the company’s hydroelectric dams and transmission lines- Organising Communication Workshops for the community
  • Editora Esplanada
    Marketing Analyst
    Editora Esplanada 1998 - 2000
    Rio De Janeiro, Brazil
    Responsible for managing the company's promotional materials, ranging from brochures to advertising materials; production and operation of promotional booths at literary fairs, such as the Rio and São Paulo Book Biennales; coordination of suppliers for graphic production, public relations, and design.

Alexandra Rohr Skills

Sports Marketing Marketing Strategy Sports Sponsorship Sports Management Public Relations Digital Marketing Event Management Marketing Communications Media Relations Social Media Marketing Event Planning Marketing Digital Strategy Integrated Marketing Digital Media Corporate Communications Social Media Online Advertising Press Releases Foreign Languages Strategic Planning Management Business Strategy Team Leadership Project Management Advertising

Alexandra Rohr Education Details

Frequently Asked Questions about Alexandra Rohr

What company does Alexandra Rohr work for?

Alexandra Rohr works for Bio-Manguinhos / Fiocruz

What is Alexandra Rohr's role at the current company?

Alexandra Rohr's current role is Especialista em Gestão de Projetos.

What is Alexandra Rohr's email address?

Alexandra Rohr's email address is al****@****.com.br

What is Alexandra Rohr's direct phone number?

Alexandra Rohr's direct phone number is +569323*****

What schools did Alexandra Rohr attend?

Alexandra Rohr attended The University Of Sheffield, Fundação Getulio Vargas / Fgv, London City College, Federal University Of Rio De Janeiro.

What skills is Alexandra Rohr known for?

Alexandra Rohr has skills like Sports Marketing, Marketing Strategy, Sports, Sponsorship, Sports Management, Public Relations, Digital Marketing, Event Management, Marketing Communications, Media Relations, Social Media Marketing, Event Planning.

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