Alexandra Rohr Email & Phone Number

Rio De Janeiro, Rio De Janeiro, Brazil

São Paulo, São Paulo, Brazil

Responsible for managing the advertising campaigns for LATAM Airlines' sponsorship of the CONMEBOL Copa América 2024. The project was executed by a multidisciplinary team operating in both Brazil and Chile. Key deliverables included the advertisement film shown in stadiums, a digital campaign specifically designed to promote the sponsorship, monitoring and measuring the established KPIs for the project.

São Paulo, São Paulo, Brazil

LATAM Airlines account management. During this period, the client was one of the main sponsors of Big Brother Brasil and engaged in various initiatives to communicate its involvement in the program. I worked closely with the client to deliver the project, serving as the direct liaison with Rede Globo team, the client, and internal agency teams. I was responsible for daily checkpoint meetings with different teams, overseeing the overall project schedule, and preparing and sending reports.

Rio De Janeiro, Brasil

Leader of the content team for the sports portal LANCE!. Key responsibilities included strategic planning for the company’s digital channels (website, social media, and YouTube) and managing a team of over 40 professionals, including reporters, editors, TV presenters, video editors, photographers, designers, and community managers.

Santiago, Santiago Metropolitan, Chile

Nestlé Content Studio Leader. Responsibilities included:- Social media strategic planning and content development for 20 Business Units of Nestlé Chile- Coordination of all content production for digital channels, including social media and websites - Leading a team of 22 professionals, such as copy writers, community managers, data analysts, designers, producers, project managers, planners and video editors. - Point of contact with some client suppliers —advertising agencies, media agencies, and production companies— to ensure an integrated execution of all projects involving the Content Studio.

Santiago, Santiago Metropolitan, Chile

Strategic planning and management of social media assets for 11 markets of LATAM Airlines (Argentina, Australia, Brazil, Chile, Colombia, Equator, México, Paraguay, Peru, Uruguay, USA)Responsibilities included:- Social media strategic planning- Coordination of all content production for 11 markets of the client- Managing a team of community managers, data analysts and designers

Rio De Janeiro, Brazil

Strategic planning, development, and management of the digital channels for the Rio 2016 Olympic and Paralympic Games. I led the digital strategy for the Rio 2016 Games, managing a team of over 100 professionals responsible for web development, social media, and content creation. Key responsibilities included:- Overseeing the creation, development, and delivery of all digital platforms, including the website, microsites, apps, and social media channels.- Managing teams specializing in content creation, social media, and web development.- Driving brand management across digital channels to ensure consistent and impactful representation.- Establishing and maintaining partnerships with major industry players such as Google, Meta and X (Twitter).- Collaborating into digital communication initiatives for internal departments, including Marketing, Commercial, Procurement, and Sports.- Conducting digital audience behavior analysis.- Planning and controlling the budget for digital communication initiatives.- Overseeing human resource management within the Digital Communication team

Rio De Janeiro, Brazil

- Planning, development, and management of the Brazilian Olympic Committee’s digital channels, including the website, microsites, and social media platforms.- Web development and content management for the Rio 2007 Pan-American and Parapan-American Games portal, ensuring a seamless user experience and high-quality content delivery.- Web development and content management of the microsite dedicated to the Brazilian Olympic Team’s participation in the Beijing 2008 Olympic Games. This project received the Gold Award at the 2008 “Prêmio Colunistas” in the Digital Media, Culture, and Education category.- Budget and human resources management of the department

Rio De Janeiro Area, Brazil

- Brand management of Rio 2007 Pan-american and Parapan-American Games, including projects such as the creation and launching of the Rio 2007 logo, mascot, pictograms and the development of the creative briefing for the opening and closing ceremonies - Development of several marketing activations for the Brazilian Olympic Committee and for the Rio 2007 Pan-american and Parapan-American Games, such as exhibitions in Brazil and overseas, production of Casa Brasil in Athens 2004 Olympic Games, creation of the promotional material for the Brazilian Team and management of advertising campaigns for the Brazilian Team - Monitoring marketing researches for the Brazilian Olympic Committee and Rio 2007

Rio De Janeiro, Brazil

Responsibilities included- Assisting in all the Social Communication projects of the company´s environmental department - Developing Furnas’ educational and promotional material for the communities that were affected by the company’s hydroelectric dams and transmission lines- Organising Communication Workshops for the community

Rio De Janeiro, Brazil

Responsible for managing the company's promotional materials, ranging from brochures to advertising materials; production and operation of promotional booths at literary fairs, such as the Rio and São Paulo Book Biennales; coordination of suppliers for graphic production, public relations, and design.

Master Of Science (M.Sc.), Management (Sport And Leisure)

I was one of the seven students in the world who received the Chevening Scholarship for Sport Management in 2008. "Chevening is the UK.

Master Of Business Administration (Mba), E-Business

Marketing

Bachelor'S Degree, Social Communication (Advertising)