Alexandra Romanova Email & Phone Number

Москва, Россия

Moscow

Multibranding children shoes retail chainThe complete cycle assortment management of the children's shoes retail network - 15 stores + 2 e-comm channels (online shop, WB), 20.000+ SKU, 25+ brands (including 4 CTM), 30+ suppliers (11 of them are factories - 1 local + 10 European), 5 product categories in a dimensional grid for 25 sizes (from 18 to 42).- Successful negotiations with suppliers and concluded 50+ contracts (procurement commercial terms, prices, volume procurements… Show more Multibranding children shoes retail chainThe complete cycle assortment management of the children's shoes retail network - 15 stores + 2 e-comm channels (online shop, WB), 20.000+ SKU, 25+ brands (including 4 CTM), 30+ suppliers (11 of them are factories - 1 local + 10 European), 5 product categories in a dimensional grid for 25 sizes (from 18 to 42).- Successful negotiations with suppliers and concluded 50+ contracts (procurement commercial terms, prices, volume procurements, including deconflictions termination of contracts / orders cancellation), found 10+ new suppliers (Russia, Europe);- Participated in the selection of collections for 3 seasons (SS19, AW19, SS20), coordination the final appearance and samples for CTM models;- Placed 17 orders on factories, carried out control over the orders execution, shipments, deliveries to stores;- Conducted full pricing for 2 seasons and managed the discount policy in accordance with the financial plan of the company;- Managed the seasonal retail activities;- Provided marketing support for the product - descriptions, packaging and branding elements, USP, recommendations for window dressing, merchandising control;- Conducted regular commercial and assortment analysis of network activities: monthly maintenance planning, weekly analytics of sales results by channels, work with illiquid assets, balance management; monitoring the implementation of the main planned indicators of categories (revenue, margin, turnover), preparation of summary and final reports.- Conducted regular market analysis and monitoring of competitors (assortment / pricing and promotion policy). Show less

Moscow

Industrial equipment, machinery, machine tools and components.Brand manager at Ballu, ballu.ru18 product lines, 500+ SKU, 6 national advertising campaigns per year – annual budget – 24 mln rub (ATL, BTL, ТВ, paleography, exhibitions, trade-marketing, SMM); development of printed matter (leaflets, catalogues in French, English and Russian; launch of 16 product seasons; development of advertising and marketing tools (over 10 000 dealers/clients, incl. DIY); brand presentations at… Show more Industrial equipment, machinery, machine tools and components.Brand manager at Ballu, ballu.ru18 product lines, 500+ SKU, 6 national advertising campaigns per year – annual budget – 24 mln rub (ATL, BTL, ТВ, paleography, exhibitions, trade-marketing, SMM); development of printed matter (leaflets, catalogues in French, English and Russian; launch of 16 product seasons; development of advertising and marketing tools (over 10 000 dealers/clients, incl. DIY); brand presentations at 12 exhibitions (incl. Paris Milan Berlin Chicago) - contracts for the supply of equipment worth of 800 000$; brand style management - trade mark restyling; a new web-site and 9 landings launched; lay-outs, advertising and marketing tools, packaging; a new product launch (new product line) – sales growth from 0 to 7 000 units, turn over reached over 180 mln rubles, market share of 7%. Profit increased to 80 mln rubles in 1.5 years; advertising campaigns on-line/off-line with a total budget of 12 mln rubles; launched 5 CTM in DRY – communication with vendors on technical characteristics, packaging, assortment. Lead a project of brand customer support. Show less

Moscow

Automobile trade centreBrand manager (Audi, Hyundai, Mitsubishi)Managed the monthly marketing budget of the Dealer Center up to 1.2 million rubles, ensured the 895 implementation of the GP plan for the dealing centre (ATL, BTL, radio, outdoor, cross-promo, Trade Marketing). Developed a web-site for the Dealer Center site, increasing traffic up to 200%. Carried out four client events for over 100 guests with a total budget of 1.8 million, which increased traffic (new customers /… Show more Automobile trade centreBrand manager (Audi, Hyundai, Mitsubishi)Managed the monthly marketing budget of the Dealer Center up to 1.2 million rubles, ensured the 895 implementation of the GP plan for the dealing centre (ATL, BTL, radio, outdoor, cross-promo, Trade Marketing). Developed a web-site for the Dealer Center site, increasing traffic up to 200%. Carried out four client events for over 100 guests with a total budget of 1.8 million, which increased traffic (new customers / contacts) by 20-30%. Revealed 10% loss of the Advertising campaign traffic, thereby improving customer traffic by 10% without increasing the budget. Justified the receipt of the annual dealer’s bonus - 10 million rubles (team work). Supervised the department workflow of over 35 contractors per month, ensured the absence of receivables. Reduced the 8-months debt on account receivables by 250 million rubles on holding from 550 up to 200 million rbl. Show less

Moscow

Consumer goods (non food)Managing two brands (business segment and economy): 700+ SKU (managed the product portfolio, supervision of warehouse balances); marketing budget of 24 million rbs per year (ATL, BTL, TV projects, outdoor, Trade, POS, souvenir, freelance); advertising activity of the retail network (40 own outlets) - in 2012 Increased main brand sales by 17%, built effective team work of the department. Developed a 120-page brand catalog with the budget of over 700 thousand… Show more Consumer goods (non food)Managing two brands (business segment and economy): 700+ SKU (managed the product portfolio, supervision of warehouse balances); marketing budget of 24 million rbs per year (ATL, BTL, TV projects, outdoor, Trade, POS, souvenir, freelance); advertising activity of the retail network (40 own outlets) - in 2012 Increased main brand sales by 17%, built effective team work of the department. Developed a 120-page brand catalog with the budget of over 700 thousand rubles (lay-out, text and visual content, 3D-visualization, 500 photos). Attracted $ 35,000 of investment from foreign suppliers (with integration into the seasonal brand advertising campaign) Show less

Moscow

Planning and budgeting the company's advertising activities (up to 9 million rubles per year).Trade support to 15 Brand’s retail outlets and 1 network dealer in Moscow, as well as over 100 dealers in the regions of the Russian Federation (signage, POS, printing, local AD). Organized six exhibitions (teamwork); design and decoration (50+ trade zones, 300+ layouts for advertising and marketing tools; developed six catalogs, five leaflets, branded 10 cars, developed 20 types of technical… Show more Planning and budgeting the company's advertising activities (up to 9 million rubles per year).Trade support to 15 Brand’s retail outlets and 1 network dealer in Moscow, as well as over 100 dealers in the regions of the Russian Federation (signage, POS, printing, local AD). Organized six exhibitions (teamwork); design and decoration (50+ trade zones, 300+ layouts for advertising and marketing tools; developed six catalogs, five leaflets, branded 10 cars, developed 20 types of technical documentation, souvenir, corporate style, training materials, web-site support; photography, editing and printing of over150 products). Supervised the workflow of 100+ contractors. Prepared and conducted business visits (including translation) of foreign suppliers. Show less