• Managed all advertising and marketing campaigns for annual calendar year (DTC and B2B) including email marketing, print advertising, SMS, social media, influencer marketing, Google Ads, YouTube, Spotify/radio, TV, OTT, customer experience management, content strategy, promotional calendar, & more.• Responsible for 34% sales growth with a 24% reduction in annual advertising spend for Human Products division in 2023-2024.• Increased direct-to-consumer sales by 27%.• Managed $339K in Amazon & Walmart advertising and grew DTC sales with Amazon Seller Central by 11% YOY.• Responsible for product rebrand, including graphic design of repackaging, research & analysis for deliverability, PR & communications plan for wholesalers, B2B relationship management, pricing changes, new website, fulfillment adjustments, a 60-day touchpoint plan for wholesalers, and more.• Implemented new B2B client acquisition strategy with wholesale retention plan that resulted in 7% increase in sales despite product pricing changes in 2024.• Built new desktop and mobile websites for two products lines in Shopify and implemented new automations for maximum customer engagement.• Managed all e-commerce sales, metrics, fulfillment, analysis, and customer service by managing team of two direct reports.• Implemented new marketing and content strategy for SEO optimization.• Responsible for yearly advertising plan and budget with forecasted sales data. • Responsible for customer sales growth model, sales support materials, and relationship management with key accounts such as Whole Foods and GNC.• Utilized Google Analytics and e-commerce data to strategize maximum ROI for advertising budget.

• Working with businesses to provide strategic and hands-on DTC and B2B support in the areas of marketing strategy and brand development with revenue generation as a core KPI. Active consultant specializing in digital and traditional advertising campaigns that grow cross-platform brand visibility and YOY sales.

• Developed digital marketing and content strategies from digital analytics that increased lead generation, including the utilization of social media marketing, resulting in an increase in overall handle wagering, brand visibility, follower counts, and customer engagement.• Freelance graphic design and videography consultant for content production at key calendar events.

• Managed traditional and digital marketing for all Gaming and Racing Operations, averaging a $75K quarterly spend.• Utilized YOY metrics and point-of-sale analytics to implement new promotional strategies that utilized gaming data and customer metrics by day, by week, and by month.• Spearheaded the development and implementation of brand objectives, PR, social media, email marketing, website management, consumer relations, B2B fundraising, promotional calendar, content strategy, and more.

• Marketing consultant across four racetracks in Kentucky focusing in areas of on-site admissions, off-track handle, sponsorship fundraising, event marketing, event management, and more.• Created & implemented all B2B and DTC campaign-driven strategies impacting revenue generation, including sponsorship activations, vendor/client relations, media buying, and digital advertising/marketing.• Managed client expectations and marketing strategies including, SEO, SMS, paid search, OTT, print advertising, influencer marketing, & more.• Grew handle wagering 20% and acquired/managed over $600K+ in endemic sponsorship sales.

• Directed and managed two regional sales teams, resulting in an overall revenue increase of 25% YOY (11% over goal).• Responsible for overseeing new client acquisition and growing existing customers through marketing and sales pitches.• Spearheaded sales of radio and digital advertising products such as retargeting and OTT advertising.• Leveraged search engine marketing expertise (SEO, SEM/PPC, HTML, Javascript, etc.) to improve B2B client advertising portfolios.• Maximized online brand visibility via digital advertising strategies throughout the Midwest by utilizing monthly ROI/analytics reports.• Conducted monthly performance analysis reviews for sales teams to improve quarterly growth and metrics.• Provided sales support and created sales materials using Adobe Creative Suite.

• Directed all marketing and advertising strategies for key accounts.• Managed over $1M in annual budget spending, improved ROI on ad spend by 18%, and drove a combined 31% more traffic to client websites.• Chief graphic designer for print & digital campaigns, websites, e-commerce, and more

• Managed cross-platform strategies to exceed sales objectives via SEO, PPC, content management, app design, email, keyword targeting, print, videography, copywriting, graphic design, event coordination, project management, & lead generation for America’s leading rhinologist. • Developed DTC email campaigns for a minimum of two customer touches weekly.• Drove an increase of behavioral traffic and online referral acquisition via custom-coded integrations and advanced Google Analytics.• Implemented new content strategies that boosted product/treatment sales.

My responsibilities included generating content through data analysis, analyzing and contributing to design concepts, standardizing textual formatting and organization, overseeing team progress, beta testing site navigation and interface, presenting weekly reports of team success, manually extracting data pulls, and coordinating with user interface and development teams in order to manage traffic and efficiency of content.