Alexandra Seredenko Email & Phone Number

Ташкент, Узбекистан

Driving innovation in leadership development.- Successfully launched new executive education programs, aligning with the company's strategic goals: Executive MBA (in partnership with Kozminski University), MovingUp acceleration programme for women (in partnership with EBRD, TBC-bank, payme), Effective CEO.- Developed and implemented innovative curriculum to address emerging leadership challenges.- Recruited and managed a high-performing team of faculty members and program coordinators.- Increased program enrollment by through effective marketing and outreach strategies.- Forged strategic partnerships with industry leaders to enhance program offerings.

Consulted on brand promotion (including social media), market research, and startup support. **Achievements**: Conducted research on the development of specific categories across various retail formats and developed and supported new product launch programs.

Москва, Россия

Turning Creative Ideas into Reality - Developed and led children’s (birthdays, holidays, quests, quizzes) and family events (weddings, birthdays), and conducted culinary masterclasses. - Responsibilities included casting, scriptwriting, animation, budgeting, cost management, and SMM promotion. **Achievements**: Organized over 15 events, bringing happiness to approximately 400 people.

Moscow, Russian Federation

Main responsibilities: Executing promotional support and coordination of the promotional efforts internally and externally including POS and promo-materials development; Preparation of annual marketing plan and reporting to HQ on budget spending; Actively support the brand strategy by ensuring all campaigns comply with the brand visual and verbal guidelines; Support of new products launch: promo campaigns planning, ATL- and BTL-materials adaptation; Event / Exhibition management: planning and organization customer events, distributor meetings, fairs and exhibitions;Constantly tracking, monitoring and analysis of competitive situation in the marketplace; Brand portfolio determination; Packaging adjustment according to local legislation

Moscow, Russian Federation

Main responsibilities: Development new trade marks: positioning, naming, label and packaging design, POS materials, developing media strategy and plan; Short- and long term strategic development; Long term demand forecasting; Leading of market researches;Monitoring and analyse of sales, market, consumers and competitors data; Planning, creation and implementing promotional programmes for own brands; Development of new POS materials

Moscow, Russia

Digital Marketing, Marketing/Marketing Management, General

International Marketing Certification: Marketing Manager Level 6 (Nima Marketing B)

Higher Education Diploma With Major In Marketing (Honors), Marketing