Alexandra Sharp Email & Phone Number

Auckland, Nz

- Craft high-impact marketing strategies for diverse, high-profile clients across diverse industries (B2B, B2C).- Lead performance marketing campaigns, managing $100,000+ monthly ad spend- Mentor teams and collaborate with account leads to align strategies with client objectives- Oversee account management quality, productivity, and effectiveness- Identify market trends and opportunities to drive client growth- Develop and implement innovative marketing solutions across various channelsExpertise: Strategic planning, performance marketing, team leadership, client relations, cross-channel marketing, data analysisDriving marketing strategies builds and measurable results for brands in a fast-paced agency environment.

Fractional CMO services - Advisory / Strategic (Longer term)As a Fractional CMO, I develop agile growth strategies that impact entire businesses. I identify and bridge execution gaps, swiftly adapt to market changes, and seamlessly integrate with your team—all while maintaining the objectivity of an external expert. I offer flexible, tailored solutions that evolve with your needs, providing CMO-level insights without the full-time cost. - Build your foundational marketing plan- Establish brand positioning and identity- Develop lead generation and customer acquisition campaigns- Manage your marketing budget and demonstrate ROI- Build out and mentor your marketing and digital teamsConsultancy services - Strategic / Execution (Short to Medium term)I deliver focused, high-impact solutions for businesses seeking short to medium-term expertise. I combine strategic insight with hands-on execution to rapidly elevate your digital marketing performance. -Marketing Strategy Development: Expertise in creating comprehensive marketing strategies that align with business goals and drive growth. Can also explore marketing channel specific strategy builds like Social Media and Content strategy, Email Marketing and CRM Strategy. etc.- Audits - Full marketing audits (website, social media, marketing activations): I offer full marketing and digital consulting services while taking a 360° view of your business. - Digital strategy audit, E-commerce and Website optimization audit for performance improvement and conversion rate optimization (UX, SEO, roadmap, heatmap etc)Social media and content strategy audit, Paid social advertising audit, Marketing channel audit: marketing activation and calendar audit, CRM audit, … - Paid Advertising and Performance Marketing, Ad account audits and strategy rebuilds, Multi-platform campaign management (Google, Facebook, Pinterest, LinkedIn) , ROI optimisation and performance tracking

Auckland, New Zealand

Auckland, New Zealand

After 9 months as Marketing Manager, I joined the Senior Management Team, and report directly to the Managing and Creative Directors leading a team of 6.

Auckland, New Zealand

I am in charge of marketing, communication, digital strategy and creative assets for the elevated kiwi brand Moochi.BRAND MARKETING - Lead the brand strategy across all channels to ensure ongoing growth for the brand- Define, develop and grow the marketing strategies and visual identity- Ideation and development of all marketing and creative concepts covering brand collaborations, promotions and campaigns- Manage marketing, creative and digital budgetsDIGITAL / SOCIAL MEDIA- Responsible for all online and social channels- Lead the team for content planning and development- Lead all digital ecommerce and e-marketing initiatives- Manage paid social advertising strategy and executionCREATIVE- Responsible for leading a group of creatives towards brand goals. Working to establish consistency, creating a thread to run through the brand identity and expression in communication - across all touch points retail, marketing and digital- Protection of the integrity of design and brand image through strong collaboration with other teams- Creative ability to transform fresh ideas into actionable concepts- Management of the production of all shoots- Lead on all seasonal shoots; art directing the shoots to briefs and final layouts - Management of copywriting for all editorial, plans and press releases- Lead the creative marketing team on ideation and execution of all brand marketing initiatives, creative advertising concepts, retail marketing, brand events, social media content developmentPR- Management of all media relationships and branding initiatives- Proactively seeking opportunities to generate press coverage for the brand- Maintaining and cultivating relationships with editors, stylists, and industry influencersTEAM MANAGEMENT- Inspiring, leading, and developing a team of 5: recruitment, management, training & development of a growing marketing team across multiple disciplines.

Paris Area, France

Worked for Lancôme, in the Luxury division of L'Oréal Paris as a contractor.My role was to support the e-com team through the implementation of a new version of the Lancôme website & e-commerce platform.As Project Manager, I ran UATS and generate reports through JIRA tickets to ensure exceptional user experience and test new features for the brand.This project was based on a 3 months timeframe, highlighting the need for proactivity and reliability.

Paris Area, France

Digital Natives Studio is a creative consulting studio founded in 2017 regrouping digital talents from the new generation. Passionate about the digital world & the infinite creative projects it offers, our team is built by digitally savvy adults who have been raised and thrive in this all-encompassing digital world.Let us emotionally communicate your brand values through beautiful content.Our dns team works on many different projects always involving a digital perspective:- website build and project management- website and graphic design- digital marketing- content creation (campaign production, photography, graphic design)- social media managementOur clients:L'Oréal, The White Briefs, Makota, Flair in the City, Rime Arodaky, A Touch of Design, Happy @work²

Paris Area, France

Managing a team of 5, I was in charge of e-commerce, digital marketing & communication for Bridal brand Rime Arodaky.Aside from the responsibilities listed below in my previous role, I also manage all marketing related topics for the company.MARKETING# Developing the marketing strategy for the company in line with company objectives.# Co-ordinating marketing campaigns with sales activities offline & online# Overseeing the company’s marketing budget.# Overall responsibility for brand management and corporate identity# Analysing potential strategic partner relationships for company marketing.COMMUNICATION# Creation and publication of all marketing material in line with marketing plans.# Planning and implementing promotional campaigns.# Overall responsibility for all communication for the company# Management of a PR junior based in Paris & LA based PR team (Coded PR)EVENT PLANNING# Managed & ran yearly fashion shows in New-York for the Bridal week# Planned, managed, and ran photoshoots for ready-to-wear & Bridal collections # Managed, edited & reported on budgets

Paris Area, France

Managing a team of 2, I was responsible for developing the e-commerce activity & collections:E-COM# Developing strategic business plans for e-business (building site visibility, increasing sales & brand awareness)# Managing the quality of the overall site content with regular updates on visuals, videos, descriptions, product catalog etc.# Monitoring e-commerce KPIs through weekly & monthly reporting activities (tracking, analyzing & improving website performances in terms of sales, conversation rate etc.)# Optimizing search results & developing search engine strategies through the implementation of new SEO guidelines, SEM & affiliation# Developing digital & e-commerce knowledge through market landscape studies and regular competitors benchmarksCRM# Developing & monitoring the commercial calendar (3 Newsletters dispatched per month) as well as analyzing e-mailing campaigns performances through monthly reporting# Launching seasonal e-mailing campaigns & building the #RimeArodakyBabe loyalty program to increase clients engagement with the brandBRAND CONTENT Developing digital brand content for Rime Arodaky# Developing & monitoring the editorial content calendar # Launching & monitoring seasonal 360° campaigns # Organization & follow-up of e-commerce photo shootings (5 times a year)# Creation of photo guidelines according to the brand image# Management of Influencer partnerships & press loans

Paris Area, France

I participated in building the Rime Arodaky brand from its early days. My tasks consisted of being a marketing and communication assistant, managing customer relationships, managing social media & various collection development/assistant buyer tasks.

Région De Paris, France

Beauty freelance journalist, discovery of editorial board life, and participation in press conferences.

Région De Paris, France

Sales representative in the Woman Faubourg St Honoré boutiqueIntroduction to sales of luxury fashion products and visual merchandising

Paris

Parisian PalaceTeamwork, customer relationship and service of high quality

Master'S Degree, Marketing And International Business Management

Activities and Societies: Junior Enterprise: In charge of communication & participation in market studies. President of Mod'Artista.

Erasmus Semester, International Business

Activities and Societies: Italian courses level 1 & 2 ParticipationAcademic experience abroad in an Italian business schools.

Baccalaureate In Economic And Social Sciences (Es), European Section, 15.7 Average

Activities and Societies: Benelux Games: tournament against Benelux Schools (2008-2009) MINIMUN, The Hague, Netherlands (2008).

Brevet Des Collèges

Activities and Societies: Founding member/player of the Chicago Flames basket ball team 2002 – 2006 Community Services in Chicago.

Evening Courses, Paris

Techniques of fashion illustration in English.

Nude Sketches & Photography Prints

Introduction course to general Art techniques: painting, drawing, coal, printing, interior design & use of various materials to create.

Education record

2004 - 2005 Followed courses centered on painting (crayons and markers) and cartoons creation. 2006 Summer courses in Fashion Illustration.