Alexandra Shoemaker Email & Phone Number

Boston, Massachusetts, Us

As a digital content director at BCG, I support the development and implementation of a comprehensive digital content strategy across channels, including web, email, and social media. My focus is on fostering innovation and creativity to engage target audiences through new and innovative content designs and formats—collaborating with cross-functional teams throughout the entire journey.I am responsible for developing a central content pipeline supporting BCG’s highest priority topics that streamlines the content creation process and enables the delivery of high-quality content that aligns with BCG’s tone, voice, and messaging. I work closely with both internal and external teams, vendors, and agencies providing clear direction and ensuring work produced meets required standards.I support the content strategy for high-profile events such as the World Economic Forum's Annual Meeting and COP, developing and executing a video content and production strategy at these events. Beyond video content development and messaging, I oversee speaker sourcing, on-the-ground coordination and speaker manager, and the video distribution strategy. Across content programs, I analyze and measure the success of digital content through metrics—setting objectives and KPIs.

Boston, Massachusetts, Us

Boston, Massachusetts, Us

Boston, Massachusetts, Us

• Oversaw BCG’s thought leadership social media marketing program including content strategy, prioritization, and development, asset design and creation, campaign management, new channel launches, firm-wide guidelines development, analytics, and advertising• Developed topic and campaign prioritization in partnership with marketing and firm leadership; implement prioritization by planning and executing key content activations highlighting priority topics• Worked closely with wider digital marketing team (SEO, email, web, UX, analytics) to ensure consistent and cohesive digital presence across channels• Generated year over year program growth, increasing team responsibilities resulting in a growing team• Develop and execute social media campaigns for strategic partnership events, including TED@BCG and The World Economic Forum's Annual Meeting

Boston, Massachusetts, Us

- Develop social media marketing strategies for BCG thought leadership content, including BCG publications and strategic partnerships- Assist Practice Areas in developing social media strategies promoting their areas of expertise- Create, manage, and execute social media campaign elevating core business topics- Develop and execute social media campaigns for strategic partnership events- Work with BCG thought leaders and experts to build their personal online brands and gain exposure for their areas of expertise

Boston, Massachusetts, Us

- Develop and post content for BCG's bcg.perspectives social channels- Develop social marketing strategies for bcg.perspectives publications, working with the practice areas- Work with the marketing manager to provide social analytics, report metrics, and to organize large campaigns and social initiatives - Work with BCG thought leaders and experts on their social presences, building their personal brands, and gaining exposure for their areas of expertise

• Collect and analyze data to provide meaningful insights from multiple online sources and social media platforms• Make use of data collection and analytic software including Radian 6, Topsy, Twitonomy, Twitter Analytics, and SocialSphere’s own platform• Organize and present data in info-graphics, presentations, or reports to key clients across multiple industries including sports, entertainment, consumer goods and public opinion• Manage and create content for Twitter engagement and Twitter advertising for multiple clients

Washington, Dc, Us

• Assisted in Consular duties in both the Visa and American Citizen Services sections• Served as one of the Embassy’s Voting Assistance Officers for the 2012 General Elections.• Assisted in organizing outreach events both at the Embassy and offsite.• Managed and improved the Consular Section’s social media pages and website content.

Dublin, Ie

• Provided bookings, general information and advice regarding transportation and attractions in Ireland to visitors.• Presented all aspects of Ireland in a marketable fashion to international travelers.• Invited to and attended an intensive week-long course in marketing for business tourism.• Attended meetings with specific clients (ex. hotels, museums) to improve tourism and business.

• Instructed art classes at a community art center with the disabled, elderly, children and adults.• Ran individual adult literacy tutoring through an unemployment center.• Shadowed an Adult Literacy Organizer, and assisted in daily managerial tasks at the different centers.

Bachelor Of Arts (B.A.), International Relations And Affairs, Minors In Physics, History, And Political Science

Study Abroad, Humanities And Social Science