Alexandra Soriano Email and Phone Number

Appointed by the Head of the Federal Department of Foreign Affairs in Switzerland, I serve as the Honorary Consul of Switzerland in Toronto, Canada, with a focus on fostering strong connections and advancing Swiss interests in various sectors.- Cultivate and sustain robust networks within Toronto's business community, engage with political authorities at provincial and municipal levels, and establish connections within cultural, academic, and scientific circles, consular corps, and… Show more Appointed by the Head of the Federal Department of Foreign Affairs in Switzerland, I serve as the Honorary Consul of Switzerland in Toronto, Canada, with a focus on fostering strong connections and advancing Swiss interests in various sectors.- Cultivate and sustain robust networks within Toronto's business community, engage with political authorities at provincial and municipal levels, and establish connections within cultural, academic, and scientific circles, consular corps, and media.- Regularly compile and disseminate critical information to Swiss businesses and the Swiss Business Hub Canada, providing comprehensive reports on major economic projects and developments in the Toronto Region.- Actively participate in key events, including the Toronto Global Forum, City of Toronto Protocol consular meetings, Consular Corps Association business luncheons, and the Toronto International Film Festival.- Monitor and report on Swiss-related projects in culture, academic cooperation, and science, collaborating with innovation hubs and universities.- Offer support to the Embassy of Switzerland and the Consulate General of Switzerland during official visits to Toronto, including the Scientific and Economic Mission to Canada in April 2023.- Contributed as a speaker in the annual Swiss Consular Conferences in Canada and attended the Swiss Honorary Consul’s worldwide conference in Bern in 2023.- Promote solidarity within the Swiss expatriate community and strengthen ties with Switzerland, actively participating in events organized by the Swiss Canadian Chamber of Commerce (Ontario) and the Swiss Club Toronto.- Collaborate closely with Switzerland Tourism, Swiss International Air Lines representation in Canada, and the Organization of the Swiss Abroad.- Provide assistance to Swiss citizens, whether residents or in transit, in collaboration with local authorities, demonstrating a commitment to ensuring the well-being of the Swiss community. Show less

A dynamic non-profit organization dedicated to advancing Swiss business interests in Ontario while fostering connections between Swiss and Canadian entrepreneurs.- Spearheaded comprehensive oversight as President, managing the Chamber's day-to-day operations, encompassing program management, financial administration, membership development, public relations, partnerships, and marketing strategies.- Initiated and executed a transformative redesign of the SCCC's digital communication… Show more A dynamic non-profit organization dedicated to advancing Swiss business interests in Ontario while fostering connections between Swiss and Canadian entrepreneurs.- Spearheaded comprehensive oversight as President, managing the Chamber's day-to-day operations, encompassing program management, financial administration, membership development, public relations, partnerships, and marketing strategies.- Initiated and executed a transformative redesign of the SCCC's digital communication platforms, enhancing the website, newsletter, and email communications to elevate the organization's online presence.- Led strategic planning initiatives, orchestrating an array of approximately 10 events annually, ranging from in-person gatherings to virtual experiences. These included the highly successful annual year-end gala, social networking events, panel discussions, and presentations by key industry figures.- Provided economic development and networking services for the Swiss community in Ontario, successfully increasing corporate membership participation by approximately 30%.- Established a strategic partnership with Swiss government representations in Canada, culminating in a cooperation agreement with Switzerland Global Enterprise. This collaboration facilitated the expansion of a professional Swiss presence in Toronto, leveraging the expertise of the SCCC.Demonstrated fiscal responsibility and ensured financial stability throughout the 6-year tenure as President, including navigating the challenges posed by the pandemic. Show less

Distinguished track record overseeing seamless relocation experiences for International Senior Executives, specializing in the dynamic Toronto and GTA region. Elevate executive relocation services through:- Offering high-touch, personalized support encompassing community integration, government compliance, home search, and city orientation. - Commitment to unparalleled customer experience by delivering quality advice and unwavering support throughout the relocation journey. -… Show more Distinguished track record overseeing seamless relocation experiences for International Senior Executives, specializing in the dynamic Toronto and GTA region. Elevate executive relocation services through:- Offering high-touch, personalized support encompassing community integration, government compliance, home search, and city orientation. - Commitment to unparalleled customer experience by delivering quality advice and unwavering support throughout the relocation journey. - Providing a comprehensive perspective on the myriad variables essential for a swift and successful transition to Toronto and the Greater Toronto Area (GTA).- Serving as a pivotal information resource for corporations and their transferees, ensuring alignment with organizational requirements.- Leading vendor management initiatives to ensure the delivery of services surpasses anticipated levels of excellence. Transforming executive relocations into seamless, stress-free processes with an emphasis on personalized service and meticulous attention to detail. Show less

Promoting Haute Route events - the world’s most prestigious multi-day cycling events for amateur riders.

Dynamic provider of innovative branding and marketing solutions tailored for the hospitality, travel, and events industries.Consultancy programs were designed to foster new business ideas, promote inventive communication, and implement cutting-edge marketing strategies. We specialized in developing bottom-up approaches that guide businesses in making informed decisions to connect with the right customer base.As a comprehensive branding, marketing, and events consultancy firm, I… Show more Dynamic provider of innovative branding and marketing solutions tailored for the hospitality, travel, and events industries.Consultancy programs were designed to foster new business ideas, promote inventive communication, and implement cutting-edge marketing strategies. We specialized in developing bottom-up approaches that guide businesses in making informed decisions to connect with the right customer base.As a comprehensive branding, marketing, and events consultancy firm, I offered a diverse range of services aimed at delivering precisely what your customers desire. The outcome? Elevated sales, heightened brand awareness, and impactful results for your company.In my role, I have demonstrated expertise in implementing effective marketing and business infrastructures with a keen focus on creating awareness. I have successfully spearheaded the development of new sales strategies and positioning, resulting in the expansion of the company's customer base and market segments.A notable achievement includes the creation of a business and marketing plan for a nascent destination management company, specializing in exclusive tours to Italy. I played a pivotal role in coaching the company's owner on strategic marketing and sales initiatives, leading to increased awareness and a substantial uptick in bookings. Show less

Drove transformative marketing initiatives as the Vice President for the foremost organization of accredited professional Interior Designers and Interior Architects in Ireland, resulting in significant achievements:- Spearheaded a comprehensive overhaul of membership structures, crafting and implementing pertinent policies and procedures that enhanced the organization's relevance and appeal.- Pioneered strategic collaborations with top-tier designers, architects, and vendors… Show more Drove transformative marketing initiatives as the Vice President for the foremost organization of accredited professional Interior Designers and Interior Architects in Ireland, resulting in significant achievements:- Spearheaded a comprehensive overhaul of membership structures, crafting and implementing pertinent policies and procedures that enhanced the organization's relevance and appeal.- Pioneered strategic collaborations with top-tier designers, architects, and vendors, unlocking new avenues for development and growth.- Played a pivotal role in representing the organization at major trade shows and exhibitions in Dublin, solidifying its presence in the industry.- Initiated and successfully implemented e-commerce and social media marketing strategies, strategically maximizing the organization's exposure and influence in the dynamic market landscape.Elevated the organization's marketing landscape through innovative strategies and collaborative ventures, positioning it as a trailblazer in the realm of interior design and architecture in Ireland.All areas of business management focusing on branding, marketing and communications | Business plan and strategies | Reorganisation and management of memberships | Implementation of new fee structureBranding, marketing and communications | Advertising and public relations | E-commerce initiatives and social media marketing | Design and launch of new collateral | Budget and market research | Revenue management | Implementation of new sales strategies and positioning | Nationwide sales deploymentOrganisation of conferences and social events | Participation to trade shows Show less

Elevated the stature of the Hotel des Bergues by orchestrating comprehensive sales and marketing initiatives from 2000 to 2005. Lead global sales efforts and negotiations with international corporate accounts, culminating in the establishment's recognition as Geneva's premier hotel.- Successfully navigated the transition and re-branding of the hotel as a Four Seasons property during a closure for extensive renovation.- Proactively engaged with industry-leading companies and loyal… Show more Elevated the stature of the Hotel des Bergues by orchestrating comprehensive sales and marketing initiatives from 2000 to 2005. Lead global sales efforts and negotiations with international corporate accounts, culminating in the establishment's recognition as Geneva's premier hotel.- Successfully navigated the transition and re-branding of the hotel as a Four Seasons property during a closure for extensive renovation.- Proactively engaged with industry-leading companies and loyal patrons to address concerns during the temporary closure, ensuring a seamless transition.- Crafted and executed a dynamic pre-opening marketing plan, introducing innovative pricing strategies that contributed to the hotel's competitive edge.- Revitalized the establishment's branding image, overseeing the development of new collateral and a modernized website.- Conceptualized and executed a series of impactful promotional events, public relations activities, and launches, ranging from enticing food promotions to the introduction of new suites and high-profile charity events.- Played a pivotal role as a member of the Marketing Task Force for Swiss Deluxe Hotels, contributing to industry-wide marketing initiatives.- Served as the marketing partner for prestigious entities such as Leading Hotels of the World, American Express Platinum, and Virtuoso.In this role, I not only met but exceeded the challenges of repositioning the hotel, demonstrating my adeptness in strategic planning, brand management, and stakeholder engagement. Show less

Led transformative initiatives to reposition the hotel following comprehensive renovations, with a primary focus on the lucrative US, Russian, and Asian markets.- Lead the restructuring of the marketing and sales team and implemented innovative strategies, resulting in a remarkable occupancy increase of nearly 100% within a two-year period.- Successfully launched the inaugural Aveda spa and health center in Switzerland, achieving projected membership goals within the first… Show more Led transformative initiatives to reposition the hotel following comprehensive renovations, with a primary focus on the lucrative US, Russian, and Asian markets.- Lead the restructuring of the marketing and sales team and implemented innovative strategies, resulting in a remarkable occupancy increase of nearly 100% within a two-year period.- Successfully launched the inaugural Aveda spa and health center in Switzerland, achieving projected membership goals within the first year.- Engineered a comprehensive branding overhaul, introducing a new logo, collateral, and website to showcase the establishment's extensive renovations.- Orchestrated various public relations and communications activities to enhance the hotel's visibility and reputation.- Contributed as a key member of the Marketing Task Force for the Leading Hotels of the World in Switzerland.- Played an integral role as a member of the Quality Team in securing ISO 9001 certification.These accomplishments underscore my strategic vision, leadership prowess, and ability to drive significant business growth in dynamic and competitive environments. Show less

Special assignment in public relations, hosting Moët & Chandon's VIP guests at the company's own Château de Saran. "Once a hunting lodge for Champagne's royal family, Château de Saran allows a select few to sample life among the vineyards, just a few miles outside of Epernay in the Champagne region of France. Today it's a venue where the company entertains visiting royalty, dignitaries, VIPs, and friends".