Leads eight executive board members in their respective roles and facilitates the effective operation of our meetings, which include a Speaker section featuring accomplished industry professionals, and an "Agency" program that overhauls marketing strategies for local Madison-based companies.

Served as the main point of contact between industry professionals and the Ad Club, was quick on my feet to resolve issues and last minute cancellations, articulated the value of the club, and juggled multiple deliverables.

Conceptualized and initiated a Greek Life social media engagement competition that involved over 10 fraternities to drive brand awareness.

Developed four targeted marketing strategies to increase visibility for LAVA For Good and Wrongful Convictions accounts, leveraging data insights and understanding of emerging trends to drive brand engagement.

Collaborated with the store owner to strategically curate inventory and leverage consumer insights to enhance brand perception and execute brand strategy, optimizing product offerings to drive sales.

Translated ad performance insights and search & display KPIs into actionable ad performance recommendations for company directors using Microsoft Clarity, Google Ads, and Google Analytics.