As a Senior Communications designer I had the opportunity to actively work on, and influence media and pitch strategies for various global and local clients. My main task was to maximise the quality of client service via day-to-day direct contact, pursueing media strategies and observing deal conditions. My responsibilities:- Collaboration with Finance team (invoice management, cost estimation)- Keep to agency policies in deals, contracts, strategies and even tactical plans-… Show more As a Senior Communications designer I had the opportunity to actively work on, and influence media and pitch strategies for various global and local clients. My main task was to maximise the quality of client service via day-to-day direct contact, pursueing media strategies and observing deal conditions. My responsibilities:- Collaboration with Finance team (invoice management, cost estimation)- Keep to agency policies in deals, contracts, strategies and even tactical plans- Strategic lead for digital department on own clients- Close collaboration with research department- Contact with mediapartners/client/departments- Integrated tactical planning, presentation and administration- Campaing monitoring and audit reporting- Strategy writing with central/regional teams and localizing central policies- Strategic presentations- Professional supervision of trainee and junior collegues Show less

Evolving myself from digital media planner into integrated media planner was essential for thrieving in a new global agency environment. By learning a lot about all mediatypes helped me make better decisions during mediaplanning. Thankfully, from the begining I coud join into media pitch processes, which boosted my learning curve a lot, since being part of the strategic team showed me a lot of new aspects of the job. My favorite part is always the analysis part of the reasearched market… Show more Evolving myself from digital media planner into integrated media planner was essential for thrieving in a new global agency environment. By learning a lot about all mediatypes helped me make better decisions during mediaplanning. Thankfully, from the begining I coud join into media pitch processes, which boosted my learning curve a lot, since being part of the strategic team showed me a lot of new aspects of the job. My favorite part is always the analysis part of the reasearched market and competitive data, because I like to bring insights that help to go on with creative ideas. My responsibilities:- Client brief and rebrief process- Campaign based and annual tactical media planning and executing based on media KPIs + administration- Conciliation with media partners, clients and creative agencies alongside with inhouse experts (about cooperation options, available platforms, price/deals and conditions)- Usage of market and reasearch tools (Adex; Techedge; Adscope; Octopus, Gemius, Adreal; Eurostat/Euromonitor)- Monitoring contract deals, weekly results and and reporting (via Adverity, Google Data Studio and in excel)- Close cooperation with Account Manager in the fields of media presentations, flowchart updates, financial reports Show less

By 2018, Adamic became large enough to hire more campaign managers, for whom i could become a middle (level) manager. I kept the contact with partners, but only as an analyst and advisor, therefore i had more opportunity to get familiar with digital and offline advertising market.My resposibilities:- Annual Media planning (preferred for digital platform) and its presentation to partners- (Annual) media buying and communications with Sales houses- Campaign cost and Production… Show more By 2018, Adamic became large enough to hire more campaign managers, for whom i could become a middle (level) manager. I kept the contact with partners, but only as an analyst and advisor, therefore i had more opportunity to get familiar with digital and offline advertising market.My resposibilities:- Annual Media planning (preferred for digital platform) and its presentation to partners- (Annual) media buying and communications with Sales houses- Campaign cost and Production cost planning- Submission of tenders and offers- Monitoring competitiors advertising spend and creative (with e.g. Adex, Kantarmedia)- Monitoring the efficiency of advertising platforms (with e.g. gemiusExplorer, dkt)- PPC, eccomerce campaign and measurement planing- Lead, brief, coordinate and educate campaign managers- Monitoring A/B tests, campaign results- Support the creative group- Financial administration, recruit and train new members into media group Show less

During university, I started to work for Adamic with 3 collegues. The intensive development of the company gave me the opportunity to educate and to try myself out at several fileds of online marketing.My responsibilities:Project management and administration-Regular client meetings and communications-Project coordination of website develpoment and PPC campaigns-Briefing, supporting and scheduling the project teams-Collect and supervise their work-Administrating… Show more During university, I started to work for Adamic with 3 collegues. The intensive development of the company gave me the opportunity to educate and to try myself out at several fileds of online marketing.My responsibilities:Project management and administration-Regular client meetings and communications-Project coordination of website develpoment and PPC campaigns-Briefing, supporting and scheduling the project teams-Collect and supervise their work-Administrating project contracts and finances-Analysing market segmens and and providing infos to team membersCampaign management-PPC campaign planning and executing (e.g Facebook Ads, Instagram Ads, Google Ads, Youtube Ads, Taboola native ads)-Writing of ad texts and campaign setups, optimalisation-Analitycs, measurment setups(e.g. GTM, Google Analytics)-Digital media buying (occasionally)-Making of periodic and post-buy campaign reports(e.g. Google Data studio, Supermetrics)-Presenting conclusions and advises to clients for developing campaigns or landing pages-Following and analyzing website statistic (e.g. Google Analytics, Webtrekk, Similarweb, SAS 360)SEO- On-site SEO settings and monitoring- Heading structure implementation , metadata és backlink setups Show less