Alexandra Tessler Email & Phone Number

New York, New York, United States

New York, New York, United States

New York, New York, United States

- Account Manager for Atlantic Records pop group Why Don’t We’s online fan community, other clients include: Sammy Rae & The Friends, Anthony Hamilton, Jazmine, Full Circle.- Produced monthly livestream and weekly live fan activations promoting fan engagement and promotion for music releases- Moderated 3.5k+ fans while encouraging daily interaction through artist messaging, BTS exclusive content, giveaways, and more- Organized fan meet & greets, personalized videos, exclusive merch creation & distribution, etc.

New York, New York, United States

- Developed virtual promoted shows on SessionsLive.com and it's app; handle social media promotion, acquire accounts, serve as an artist manager, and handle performance marketing.- Facilitated production of some of the largest digital music festivals, Joy Ruckus Club 2/3 & New Years Queens, serving as a DoS standby agent, on-set sound/tech engineer, producer, and marketing agent for 100+ artists.

New York, New York

- Onboarded artists across the globe to perform on the Sessions Live platform- Aided in creating social promotions revolving around live-streamed concerts- Created social plans for show promotion that fits with both the Sessions brand and the artist's voice

New York, New York

- Researched media contacts/keep media lists up to date, compile press clips and service them to artist representatives- Wrote effective artist pitches, press releases, biographies, and one-sheets

New York, New York

- Rotational program within the marketing, touring, booking, venue operations, and global partnerships departments, allowing interns to gain exposure in every aspect of the live entertainment industry.- Pitched a partnership between RXBAR and AEG festivals/venues that led to the interest of a partnership between the two companies.- Wrote copy for social accounts of venues and developed promotional events and tools to streamline ticket sales.- Assisted in pre/post-concert preparations at multiple Bowery venues- Aided in creating artist offer sheets for talent buyers.

Tucson, Arizona Area

- Assist Research Professor on music video visuals conveyance of formal/structural qualities of music, with research to be presented at Music and Moving Image conference in NYC in June 2019.- View a variety of music videos to see if contemporary visual media facilitates a deeper understanding of music’s formal and structural qualities.

Tucson, Arizona Area

- Develop targeted marketing campaigns to increase sales by exposing artists locally and leveraging relationships with tastemakers, DJs, and peer networks through online and on-campus platforms.- Analyze niche market trends and provide feedback for the team to increase streams and sales for tours and albums.- Create 60+ second multimedia content pieces for IGTV promoting WMG artist priorities that have been selected for the month.- Create promotional events, physical tools, and digital support for national, regional, and local markets for various WMG artists.- Created original content over the span of seven months to maintain a 16% weekly interaction rate and lead to a 4.7k total interactions and +87 followers.- Analyze my personal social media analytics to decipher marketing reach and evaluate the optimal way to reach the UA campus.

New York, New York

- Developed a series of 4 playlists on the Filtr US Spotify account totaling over 975,000 followers. Curated the playlists, selected cover art and created the titles "Current Mood: TRIGGERED, VIBEY, HYPED, and CHILL".- Worked on the social team for @wefiltr 's Instagram, Twitter & Facebook pages. Have produced 5 tweets which are now the best performing on the page, the best garnering 1,900+ “retweets” and 4,300+ “likes”.- Tracked SME content/playlist on top performing Spotify playlists weekly; report sent out company-wide.- Aided in campaign management and development pushing Filtr's 'PRIDE PARTY!' playlist during Pride month and creation of the 'Back to School' campaign involving the 'COLLEGE 101' playlist.- Analyzed marketing strategies and created original content to increase engagement with @wefiltr social pages, directing to Filtr playlists and increase exposure/streams for Sony artists. Content created: Tweets, Instagram posts, Instagram stories, Gifs, Facebook posts, Facebook Stories.- Worked on campaigns with developing artists, pushing their music on @wefiltr socials as well as the promotion of Filtr playlists on the artists' accounts.- Provided analytics for my team to show the performance of Filtr playlists & helped with the curation process. Aided in curating Filtr playlists for Spotify, Pandora, WEYV, and Playlister. Utilized Next Big Sound to track social media performance.- Developed layout for Pandora Artist Audio messages.- Utilized CRM skills to develop content for social accounts to entice fans to listen to artists and Filtr playlists.

Tucson, Arizona

- Collaborated with a team of 5 preceptors and developed teaching strategies to better instruct students during FlexLabs (help/review sessions).- Graded 30+ assignments weekly and provided additional feedback on projects to help pre-business students succeed in the Excel-based course.