Alexandra Thomas Email & Phone Number

Guatemala

Guatemala, Guatemala

Guatemala City, Guatemala, Guatemala

- Strategy and Market Analysis: Gather and analyze market data to understand trends and competition in the oral care category regionally. Review sales data, market research and consumer analysis.- Marketing Strategy Development: Collaborate with marketing team to develop brand strategies and regional marketing campaigns. Identification of growth opportunities and formulation of promotional plans for oral care category products.- Product Management of the product portfolio, introduction… Show more - Strategy and Market Analysis: Gather and analyze market data to understand trends and competition in the oral care category regionally. Review sales data, market research and consumer analysis.- Marketing Strategy Development: Collaborate with marketing team to develop brand strategies and regional marketing campaigns. Identification of growth opportunities and formulation of promotional plans for oral care category products.- Product Management of the product portfolio, introduction of new products, optimization of existing products and product life cycle management.- Contribution to the development of promotional materials, advertising, presentations, and other marketing assets that support regional initiatives. Show less

Barcelona, Catalonia, Spain

-Support in the design and implementation of the marketing plan in collaboration with the marketing manager.-Activation of B2B and B2C channels-Implementation of lead generation strategies-Help to improve lead nurturing strategy-Newsletter and landing pages creation-Evaluation of actions based on KPIs-Analysis, evaluation and conclusions of actions.-Content creation and social media management-Monitoring of social media and the main KPIs by… Show more -Support in the design and implementation of the marketing plan in collaboration with the marketing manager.-Activation of B2B and B2C channels-Implementation of lead generation strategies-Help to improve lead nurturing strategy-Newsletter and landing pages creation-Evaluation of actions based on KPIs-Analysis, evaluation and conclusions of actions.-Content creation and social media management-Monitoring of social media and the main KPIs by creating different reports.-Support in online advertising (Social Ads, Google Ads).-Support for congress management (offline marketing). Show less

Guatemala, Guatemala

- Develop and implement digital marketing strategies to drive brand awareness, traffic, and conversions.- Create and manage digital marketing campaigns across multiple channels, including social media, email, SEO, PPC, and content marketing.- Collaborate with internal teams to create compelling content for digital channels, including blog posts, social media posts, emails, and website content.- Monitor and analyze the performance of digital marketing campaigns, using data-driven… Show more - Develop and implement digital marketing strategies to drive brand awareness, traffic, and conversions.- Create and manage digital marketing campaigns across multiple channels, including social media, email, SEO, PPC, and content marketing.- Collaborate with internal teams to create compelling content for digital channels, including blog posts, social media posts, emails, and website content.- Monitor and analyze the performance of digital marketing campaigns, using data-driven insights to optimize performance and drive continuous improvement.- Monitor and manage marketing budgets to ensure campaigns are executed within budgetary constraints. Show less

Master'S Degree In Advertising Strategy And Creativity, Advertising, 8/10

Thesis: Creation of a marketing campaign for the introduction of a skincare product for a local Guatemalan brand.

Bachelor'S Degree, Psychology, 8/10

Thesis: Emotional intelligence in work enviroments in a crisis context due to the COVID-19 pandemic.