• Managed the global marketing team. Tracking the LATAM marketing specialists roles, to ensure department objectives.• Prepared reports by collecting and analyzing marketing data.• Organized several events for the commercial team as: dinners, showrooms, business rounds, experiences, and more. • Negotiate marketing funds with different suppliers. Being able to stablished long term relationship into common goals.• Worked hand in hand with sales managers to create local marketing plans.• Managed successfully two international fairs in Peru and Colombia in a fast-pace scenario.• Improved efficiently by 30% the marketing budget in fair participations. Made feasible by strategic negotiations and the incorporation of new providers. • Restructured global marketing department by making an evaluation of the actual role and future expectations. Empowering the team background and capabilities. • Elaborated a Global Master Plan for ten countries. Handling a 100K USD budget. • Established new marketing processes to work in a more efficient manner with finances , suppliers, internal and external customers.

Fashion entrepreneurship, used as a communication space; providing fashion products and content as an empowerment tool. ● Developed business idea that combines an empowerment self-esteem concept with worldwide trend THE COMFY CLOTHES. ● Created an e-commerce business, provided engaging content. Achieving a loyal community around the brand. ● Managed the production and launching various fashion drops. Seeking and negotiating with different textile providers.● Co-create promotions with complementary brands; manage social media advertisement; and oversee finances.

● Implemented new promotional dynamics for the traditional sales channel. Perusing brand value within the PO.● Deployed new strategic drivers to the trade marketing team. Professionalize the point of purchase branding.● Established new endomarketing and corporate communication procedures. ● Developed AON content plan for social media. Brand awareness development. ● Construction of the annual category budget.● Developed and displayed the promotional actions to the sales team. Support and follow up to the accomplishment of sales objectives.● Daily support to pricing operational needs. ● Managed the creative agency. Co-designer of brand campaigns.● Developed corporate events and fairs. “El material de lo construído” show. Engaged with top Peruvian contemporary architects.

● Improved efficiently by 20% the marketing budget for the glass placement agenda in the Andean Region, constituting a new budget baseline. Made feasible by new negotiations with providers and the establishment of a new bidding process. ● Represented Peruvian Office in the Annual Strategic Business Workshop at HQ Colombia. Developed the strategic marketing plan for the category by establishing "Where to play"/"How to win". ● Penetrated the Andean food market with launching of new products. By influencing potential customers with relevant category information, previously developed on market and consumer researches. Gained market share for glass as packaging material.● Headed different co-marketing campaigns, partook in international fairs. Creating an aggressive glass-usage movement “VMP”.● Understood dynamics of global food markets and their main brands. Managing global trends into the South American market.● Developed along with the multifunctional team, new SKUs according to the client's needs and the business unit profitability.

● Achieved better shelving allocation for the category by efficient negotiations with retailers. Empowering marketing campaigns. ● Fully managed the category marketing plans in the modern channel. Developed and launched new products. Handling KPI`s.● Partook in developing the annual 360 marketing campaign and led B2C actions.● Led team and suppliers on the development of trade activities and tactical plans on the point of sales.

● Established a new trade marketing department. Led staff into new functions and short term plans. ● Generated budget efficiencies and strategic synergies among all businesses and categories. Developed creative multicategory concepts and executions. Gaining the involvement of all the business managers into one same company goal. ● Increased point of purchase coverage of category. Managed budget proficiently by better incentives and commercial goals.● Established new alignments for bidding processes corresponding to the area. Building new commercial relationships.● Negotiated with clients the volume of sales. Analyzed and managed the commercial KPIs. ● Co-worked with suppliers to elaborate and implement trade plans. Accountable for delivering an efficient briefing.

● Launched products nationwide involving: volume sales goal, pricing, salesforce objectives, merch production, promotions. ● Partook in the strategic annual planning. Provided specific data and information on: sales, customers and promotional budgets.● Led qualitative market studies to find consumer insights and new concepts. Analyzed and concluded results from focus groups. ● Restructured the sales force incentives plan and enhanced the bonus / discount system for clients. By understanding the actual customer’s needs, as well as the business objectives. Generating better opportunities for the sales force and the business unit.● Category management in the different Peruvian Regions. Negotiate with clients the volume of sales and prices. ● Co-worked with different providers in new concepts, BTLs, graphic material, and tactical activities at the point of sale.

● Built internal customer loyalty for all launches. Executed internal BTL and sampling as part of the endomarketing plan. ● Assisted with the Advertising Presence; tracking media reports, assuring proper usage of budget and optimizing our TGRP’s.● Fostered new commercial alliances with companies interested in showcasing our brands within their advertising strategy.

● Assisted in the launch of the most important milestone of the company: “Astrid & Gastón Casa Moreyra”. ● Partook in the national and international expansion and consolidation phase of our local brands and franchises. ● Generated commercial alliances with different stakeholders. Developing strategic partners that ensured a lasting relationship.