Alexandra Van Gorp Email & Phone Number

Rotterdam, Zuid-Holland, Nederland

My current position mainly concerns setting up and managing partnerships with media agencies and non-endemic advertisers (advertisers that are not associated with consumer electronics but who would like to advertise to MediaMarkt's audience).

Amsterdam, Noord-Holland, Nederland / Stockholm, Sweden

digitalAudience is a data collaboration platform that enables its customers to maximize their marketing effectiveness in a privacy first, technology led manner. We're a fast-growing AdTech scale-up, currently active in The Netherlands, Sweden, Finland and Belgium. Main responsibilies entail: • Building strong and long-lasting client relationships as their trusted contact translating to retention and revenue growth.• Lead point of contact for client accounts – with a strong knowledge of the clients within my portfolio and define the best way to service their needs.• Guiding clients in configuration and utilization of our platform to suit their business needs and deliver ongoing value.• Responsible for the international expansion of digitalAudience in Sweden (Stockholm) which includes the onboarding of new staff and signing the first local clients.

Amsterdam En Omgeving, Nederland

In this role, I was responsible for the preparation, implementation, and feedback of CRM and/or marketing automation projects for the clients in my portfolio.By providing a briefing and debriefing, I ensured that we understood the client's requirements and translated these into concrete assignments for my team. By creating and monitoring the planning, budget, and keeping an eye on the delivered quality, I ensured that we delivered projects to satisfaction.

Utrecht En Omgeving, Nederland

As a project manager, I developed creative concepts and was responsible for overseeing the planning and budget of email-driven lead generation campaigns.I assisted my clients in achieving their campaign objectives through a combination of commercially driven creativity, database expertise, and the application of neuromarketing. I did this for well-known brands such as Staatsloterij, Lotto, Gemeente Utrecht, and ENGIE.

Amsterdam En Omgeving, Nederland

Hoorn

Through various projects in (home) care institutions and an extensive study curriculum provided by Oldenburg Bonsèl & Associates, I gained experience in Administrative Organization/Internal Control (AO/IC).

Amsterdam En Omgeving, Nederland

As a webcare employee, I maintained positive customer relationships through communication via relevant social media channels (Twitter, Instagram, and Facebook). Brands in my portfolio included Rituals Cosmetics, PPHE, and Holland Casino.

Amsterdam En Omgeving, Nederland

Tasks included conducting and processing intake interviews, administering and scoring (neuro)psychological test materials, and formulating diagnoses and recommendations based on observations and test results. I also gained experience in organizing neurofeedback training sessions.

Gezond & Wel is a scientific study that emerged from a collaboration between Utrecht University and the Trimbos Institute. The study investigates the mental well-being of women who have undergone an abortion. Tasks involve collecting data through conducting standardized (home) interviews.

Leiden, Nederland

In this position, I collected data for the Netherlands Study of Depression and Anxiety (NESDA), a longitudinal study that has been running for 10+ years. The work involved conducting standardized interviews and performing minor biological measurements such as blood pressure and lung function. I was also authorized to collect blood samples.

Master Of Science (Msc), Business Administration (Marketing)

Master Of Science (Msc), Clinical Neuropsychology

Pre-Master, Business Studies

Undergratuate (Exchange Semester)

Bachelor Of Science - Bs, Psychology

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