Alexandra Wilding Email and Phone Number

Managed the Waitrose, Ocado and Asda accounts, drove sustainable, profitable growth through creating and implementing joint business plans and developing long term strategies to ensure growth. Managed all elements of these customers from full ownership of the budget, forecasting, planning, marketing, trade execution with full P&L ownership.

Created strategy to develop convenience, travel, forecourt and quick service retail (QSR) business, successfully winning business in key national accounts. Managed and led the range review process within the Co-operative (Co-op). Developed strong commercial proposals and quickly built relationships within both new and existing customers, managing all elements of customer plans. Worked cross functionally, supporting and leading best practice within this dynamic business to ensure strong growth.

Responsible for managing Travel Retail accounts including BA, Virgin Atlantic, Carnival Cruises, P&O Ferries whilst implementing various strategies for WDFG, working in partnership with the Regional Sales Manager. Created and implemented various trade marketing activities and upsell events across the cruise and ferry channels, driving visibility, sales and creating a great shop window for our brands. Key Achievements• Negotiated and agreed 3 year Partnership deal with a top strategic airline partner worth £800k• Developed and implemented strategic business plans and tailored trade marketing activities with key cruise customer to drive performance and ensure fantastic passenger engagement.• Partnered with trading managers during the launch of Aultmore whisky, leading communication and driving performance.

Partnered with the Customer Business Manager to manage the £14 million SPAR National Account. Created strategic business plans which focused on increasing share of space, ensuring core range on planograms, excellent NPD launches and upsell activities to increase sales. Managed the Consumer Channel (Oral Care and Wellness) for the SPAR Group. Also responsible for driving business in Appleby Westward (SPAR's southern Regional Distribution Centre); Rippleglen, a high street convenience chain worth 800k, Bourne Leisure (Butlin's and Haven), Alfred Jones (SPAR regional group) and Bargain Booze. Key Achievements• Led the field team to improve performance in the Spar Regional Groups, implementing and monitoring action plans which resulted in sales growth of 17%.• Negotiated and implemented a JBP for Rippleglen which led to 6% sales growth from a midyear decline of 20% versus 2011.• Partnered with Appleby Westward to implement account plans which increased sales by 33% in 2012.

Responsible for driving new business, focusing on distribution and education around new Sports Nutrition products. Managed NUS and TUCO accounts, developing strong relationships and creating/ implementing strategic plans to drive the performance of the Education channel.• Developed contacts and relationships within the top 30 Universities, sampling teams, ambassadors and Brand to create the first ever Fresher’s sampling activity.• Analysed performance issues and created a successful strategy to turn around performance in the Education Channel (NUS & TUCO) securing investment from senior management.• Negotiated and agreed a JBP with Surrey Sports Park (set to be the largest in Europe) which ensured exclusivity in energy, sport and juice drinks for GSK for 3 years at a key Olympic venue.

Managed the BaxterStorey account (largest Independent Contract Caterer). Designed and implemented joint business plans, focusing on the customer's needs, flexing styles and managing the complexity of having 3 routes to market, this led to 11% sales growth. Partnered with Compass CBM to ensure delivery of increased profitable sales within the Compass Group and the Health and Fitness team to ensure consistent supply of lines through P&H working with all stakeholders.• Representing the Catering team at bi-weekly operations meetings, actively being involved in decisions and new ideas generation. • Ran various projects focusing on driving distribution and volume of Lucozade Sports Nutrition and Lucozade Sport Lite, including Telesales RARA events, Field Drives and TAM callage.• Set up the first Regional and National RARA events for no upfront investment. Developed new and better ways of working and communicating with both the Wholesale and Field teams to ensure better cohesion.

Hired onto the GSK graduate scheme in 2005, working as a field sales executive, managing a wide portfolio of accounts across Education, Workplace, Health and Fitness and Leisure targeted with growing sales and executing the field sales plan. By prioritising and developing my relationships with large opportunity accounts I developed essential analytical and communication skills.Key Achievements• Continuously exceeded targets achieving 152% of my territory value growth in year one which contributed to my being placed 6th on the field league table and achieved 170% of my target in year 2, winning a coveted place on the yearly incentive trip.