Alexandra Alexin work email
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Alexandra Alexin personal email
I have had the perfectly written, ChatGPT + colleague proofed "About" section for a while and it seems that it makes no difference. If you want to read about the same accomplishments that I and many of my peers have, please feel free to scroll past the next bit (I'll mark it for you to make it easier). I care about my team and I care about showing how the product can make the lives of the end user better and easier - in that order. There is no me without the team that surrounds me and there is no team without the leader who will get in the trenches with them, who will be their advocate and who will care enough to get to the actual answer, whether that makes them look good or bad. Am I different from the many others out there applying to the same roles and wanting the same things? I'm not sure. But I do know that I care. I care about those around me. I care about the company. I care about the work I and my team put out. I care about all of those things more than I care about climbing a ladder or saying the "right" thing to get buy-in from others.I live in a world of data and analytics, my happy place, and there is always an answer to the right question. I pride myself on knowing what those questions should be and finding that answer regardless of how it makes me look.And now onto the curated part...Experienced analytics and data-driven marketing professional with over 15 years of expertise primarily in B2B SaaS. Specialized in creating scalable foundations for attribution modeling, database engagement, and website optimization for both new business and expansion. Extensive background in building customer lifecycle stages, expanding and redefining ICPs, and brand building activities. Track record includes steering early-stage and hyper-growth startups scaling from $1 million to $90+ million in ARR. Strong player/coach manager with 10+ years experience in leading global teams specializing in Performance, Content, Field, ABx, Partner Marketing, and Sales Development. Expert in measuring and improving marketing impact on revenue, win rates and sales cycles by channel, as well as forecasting and building models with a focus on new business (both inbound and outbound), retention, up-selling, and cross-selling. Adept at fostering cross-departmental collaboration with Sales, CS, and Product to align efforts with company goals and optimize pipelines at all funnel stages.
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Head Of Demand GenerationInsightfulNew York, Ny, Us
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Head Of Demand GenerationInsightful Jul 2024 - PresentNew York, Ny, Us -
Head Of Demand GenerationLeapsome Feb 2023 - Jan 2024New York, New York, UsGlobal Head of Demand Generation overseeing execution of a robust demand generation strategy while assembling and leading a high-performing team. As a hands-on manager, my team and I meticulously designed, launched, and optimized integrated marketing campaigns, achieving significant pipeline growth, including the best quarter the company had ever seen. - Coached and motivated channel owners, fostering a happy and high-performing team, consisting of Performance, Field, Content and ABx marketing channels- Drove 75% of new business pipeline through multi-channel marketing campaigns with a focus on mid market and enterprise accounts- Oversaw $4 million+ budget with a robust line item system that included forecasting MQLs, SQLs, SAOs and won revenue based on actuals at any given period of time- Revitalized demand generation through new integrated campaigns, resulting in improving the MQL:SAO ratio from 8:1 to 5:1- Established a robust partnership with the sales team, aligning on targets, campaigns, scoring, and lead management. Maintained a seamless feedback loop between marketing and sales for continuous improvement- Collaborated closely with Revenue Operations to define then execute a new customer journey, including entry/exit criteria and stage definitions for more precise funnel reporting from first engagement to post sales -
Global Head Of Demand GenerationDirective May 2022 - Dec 2022Irvine, California, UsAs the Global Head of Demand Generation, I orchestrated and elevated paid media, partner, and events marketing initiatives, strategically geared towards new business acquisition and revenue expansion with a focus in the enterprise sector. My role also extended to streamlining the marketing-to-sales pipeline and enhance overall process efficiency.- Implemented robust KPIs, OKRs, and comprehensive reports for each facet of the marketing team. Ensuring alignment with overarching team and company objectives, facilitating informed decision-making.- Built financial forecasts and models to gauge overall revenue success and meticulously measure marketing ROI.- Collaborated closely with operational leaders across the company to create new GTM strategies to ensure that marketing initiatives aligned with the broader company goals.- Created reports and dashboards to measure, analyze, and forecast the impact of marketing activities on the sales pipeline and revenue streams to inform future strategies.- Led a dynamic team of six marketing professionals, fostering a collaborative environment for effective execution of team goals, prioritizing motivation, collaboration, and a pursuit of excellence. -
Director Of Demand Generation MarketingEase Jul 2021 - May 2022San Francisco, California, Us- Increased Marketing sourced revenue by 186% over 4 years- Increased new business win rate by 58%- Managed high-performing team consisting of partner, channel, events marketing and marketing operations with a focus in both SMB and Enterprise markets for new business, expansion and partner revenue- Led the Marketing/Sales relationship by building out and operationalizing automated SLAs, managing shared metrics and definitions, and being the communication bridge between the two orgs.- Oversaw annual budget from plan to execution, broken down by channel and tied directly to monthly forecast- Built out and maintained attribution tracking for both top down and bottom up views accessible to the executive leadership team to report against annual revenue model, including Marketing, Sales and CS metrics, and more in depth marketing-specific goals- Aligned with all department heads to develop B2B GTM strategies for Ease’s insurance/HR SaaS -
Senior Manager - Demand GenerationEase Sep 2018 - Jul 2021San Francisco, California, Us- Generated 60%+ of new business revenue QoQ by combining website optimization, nurture programs, event sponsorship and paid search with a robust attribution model.- Increased prospect database by 4x- Worked closely with Product Marketing to enhance and redefine ICPs, while taking touchpoint data to create customer lifecycle journeys that led to a 52% decrease in average sales cycle- Built and executed new business nurture programs increasing engagement by 100+% YoY- Strategized, executed and continued to refine the "north star" metric for the Marketing team that was used to report performance to the board- Hired, trained and managed world-class team of demand gen marketers including partner marketing, event/field marketing and marketing operations
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Head Of MarketingRedbooks Jan 2017 - May 2018Company acquired and disbanded in May 2018. - Led company’s first-ever marketing initiatives by developing internal infrastructure for attribution tracking resulting in tactical analysis across lead generation and brand recognition.- Strategized and executed email marketing campaigns to develop consistent brand identity and drive B2B lead generation.- Collaborated with Content and Product teams to improve UI/UX of product, produce original content & develop content marketing and product marketing strategies.- Defined and assessed Marketing Department against cross-team KPIs to exceed standards.- Oversaw complete website redesign to implement new SEO strategy and improved key page rankings.- Utilized analytics across all digital campaigns to measure success and adapt strategy and tactics.
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Global Marketing Manager - Lead GenerationPreqin Jan 2016 - Jan 2017London, England, GbResponsible for strategic direction, implementation and project management of lead generation efforts across entire company. Managed global team continually surpassing quarterly targets. • Oversaw the management and strategy of advertising presence for lead generation, comprised of PPC, remarketing, web and third party e-blasts• Created, implemented, and managed annual and quarterly digital marketing plans for lead generation and client communication• Spearheaded and launched the strategy and execution with Tech team for internal CRM processes to facilitate marketing and sales ventures within in-house CRM• Communicated marketing deliverables and timelines across all relevant departments• Executed, tested, collected and analyzed data to achieve maximum ROI in paid search campaigns• Allocated and checked work, managed priorities, provided guidance for and trained all Marketing Associates in New York, San Francisco, London & Singapore -
Us Marketing ManagerPreqin Jan 2015 - Jan 2016London, England, GbResponsible for management of all North American marketing efforts, including: email campaigns, PPC, external advertising and public website management. • Developed, restructured and maintained global PPC campaigns resulting in $200,000 of renewable sales annually• Devised strategies for new business leads, as well as targeted communications aimed at upselling and encouraging renewals with existing clients• Initiated, implemented and oversaw marketing strategies resulting in over 3,000 new leads per year• Researched and negotiated external advertising and sponsorship opportunities resulting in global brand awareness
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Senior Marketing CoordinatorPreqin Jan 2014 - Jan 2015London, England, Gb• Develop and establish on-going email campaigns for both new business and existing clients.• Create and maintain global PPC campaigns including Google AdWords, LinkedIn Ads and Facebook Ads to increase registrations through website. • Research and negotiate advertising opportunities, create banner ads and corresponding landing pages.• Interview and train new hires for Marketing and Sales Administration positions.
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Us Marketing CoordinatorPreqin Jan 2013 - Jan 2014London, England, Gb• Developed and implemented marketing strategies, including global PPC campaigns, email campaigns and other forms of digital marketing to increase brand awareness and sales leads.• Researched and identified top industry sales conferences; coordinated appropriate company marketing materials resulting in increased leads.
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Sales And Marketing AdministratorPreqin Mar 2012 - Dec 2012London, England, Gb• Took a lead role in supporting the sales team to ensure that incoming leads were being assigned to members of the sales team unbiasedly. • Developed and implemented multiple techniques to monitor and track results from marketing efforts.• Conceived and executed sales lead clientele directories.
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Marketing CoordinatorBookbrowsr.Com Jan 2010 - Mar 2012• Created and managed PPC campaigns, including Google AdWords and Facebook Ads• Led email campaigns to acquire interest and sign ups• Maintained social media campaigns across Facebook and Twitter
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Marketing And Project Manager AssistantBookbrowsr.Com Jul 2008 - Jan 2010• Designed and maintained website to meet functional requirements• Collaborated with cross functional teams to prepare sales presentations• Coordinated email marketing campaigns and social media outreach• Prepared and executed sales and marketing reports
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Office Intern For Employee Assistance ProgramMerrill Lynch 2005 - 2005New York, Ny, Us -
Office InternClient Distribution Services 2004 - 2004
Alexandra Alexin Skills
Alexandra Alexin Education Details
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Suny New PaltzSociology -
Horace Mann
Frequently Asked Questions about Alexandra Alexin
What company does Alexandra Alexin work for?
Alexandra Alexin works for Insightful
What is Alexandra Alexin's role at the current company?
Alexandra Alexin's current role is Head of Demand Generation.
What is Alexandra Alexin's email address?
Alexandra Alexin's email address is al****@****qin.com
What schools did Alexandra Alexin attend?
Alexandra Alexin attended Suny New Paltz, Horace Mann.
What skills is Alexandra Alexin known for?
Alexandra Alexin has skills like Sales, Marketing, Event Planning, Analysis, Email Campaigning, Google Adwords, Google Analytics, Facebook Marketing, Social Media, Lead Generation, Ppc, Marketing Strategy.
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