Alexandra (Aly) Lee

Alexandra (Aly) Lee Email and Phone Number

Global Brand + Digital Marketing | Strategic Partnerships | Integrated Marketing | Adweek CMO Mentee | Dog Lover @ HSTL Productions
Alexandra (Aly) Lee's Location
Brooklyn, New York, United States, United States
Alexandra (Aly) Lee's Contact Details

Alexandra (Aly) Lee personal email

Alexandra (Aly) Lee phone numbers

About Alexandra (Aly) Lee

Aly is a global brand marketing executive who is resilient and innovative. Her forward-thinking approach, honed from experiences spanning Nickelodeon to fashion and retail, consistently delivers measurable results across diverse markets. Aly excels at developing integrated, omnichannel strategies that capitalize on consumer insights and market trends. Her leadership style is characterized by her ability to inspire cross-functional teams, align stakeholders, and implement consumer-centric Go-To-Market strategies. Whether rebranding or (re) launching a brand's vision, Aly brings a unique blend of creativity and analytical thinking to every project, always focusing on creating meaningful connections and compelling brand narratives that resonate deeply with audiences

Alexandra (Aly) Lee's Current Company Details
HSTL Productions

Hstl Productions

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Global Brand + Digital Marketing | Strategic Partnerships | Integrated Marketing | Adweek CMO Mentee | Dog Lover
Alexandra (Aly) Lee Work Experience Details
  • Hstl Productions
    Brand Strategy Consultant
    Hstl Productions 2024 - Present
    Los Angeles, Us
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  • Cartstars
    Founding Member
    Cartstars 2023 - Present
    San Carlos, California, Us
    CartStars is a think tank that's home to the world's most recognized leaders in eCommerce and retail, who collaborate with peers to foster collective growth through shared knowledge and insights.
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  • Woc Retail Alliance®
    Council Member
    Woc Retail Alliance® 2023 - Present
    New Albany, Ohio, Us
    Women of Color Retail Alliance (WOCRA) is an organization focused on career development, economic empowerment, and closing the gap to gender parity for women in retail leadership.
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  • Gstq
    Vice President Brand + Digital Marketing
    Gstq 2023 - 2024
    New York, Us
    Led in crafting and executing comprehensive brand + digital marketing strategies. Oversaw initiatives resulting in growth in Direct Traffic, Social, and Search. Leveraged innovative tactics to dramatically increase brand awareness and engagement. Combined strategic vision with data-driven execution to consistently outperform targets and drive sustainable business growth across all channels.
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  • Hanky Panky
    Director Global Brand Marketing
    Hanky Panky 2021 - 2023
    New York, Us
    Oversaw and lead brand marketing team, scaling brand storytelling across Ecomm, Wholesale, and Retail channels, through strategic initiatives and creative. Leveraged deep consumer insights and research to develop integrated, omnichannel strategies that consistently outperform targets and demonstrated success in fostering cross-functional collaboration, streamlining operations, and delivering significant ROI.
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  • Adweek
    2022 Executive Mentor Program - Mentee
    Adweek 2022 - 2022
    New York, New York, Us
    Selected for Adweek's Executive Mentorship Program, collaborating with top-tier C-Suite mentors and fellow industry leaders. Networking to build and navigate the evolving landscape of global brand marketing.
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  • Perry Ellis International
    Director Global Marketing
    Perry Ellis International 2017 - 2021
    Doral, Fl, Us
    Led portfolio of brands like a creative + advertising agency, overseeing brands from Perry Ellis to Original Penguin, and global licensees (i.e. fragrance). Developed and executed integrated marketing strategies that consistently outperform industry benchmarks. Optimized multi-channel marketing efforts, and aligning cross-functional teams to drive measurable results, press coverage and social.
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  • Bcbgmaxazriagroup
    Marketing Manager, Licensing
    Bcbgmaxazriagroup 2014 - 2017
    Los Angeles, California, Us
    Managed business growth and brand expansion through strategic marketing initiatives across multiple licensee categories. Aligned cross-functional teams and stakeholders in integrated media planning, events and press across domestic and international markets.
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  • Lovemarks Inc
    Brand Manager
    Lovemarks Inc 2012 - 2013
    Managed marketing along with aligning design, production + sales teams in developing product and target market opportunities for wholesalers.
  • Nickelodeon
    Talent Coordinator
    Nickelodeon 2010 - 2012
    Los Angeles, Ca, Us
    Coordinated and handled booking for events and shoots with talent while maintaining relations and communicating daily between talent, publicists, agents and production.
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  • Nickelodeon
    Digital Ad Sales Coordinator
    Nickelodeon 2007 - 2010
    Los Angeles, Ca, Us
    Managed day to day online ad campaigns from launch to post recap, serving as liaison between agencies and clients with thorough knowledge of digital media planning and marketing.
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Alexandra (Aly) Lee Skills

Licensee Marketing Strategy Digital Marketing Retail Marketing Apparel Social Media Event Planning Creative Direction Branding And Identity Digital Media Digital Strategy Brand Management Fashion Advertising Social Media Marketing Styling Integrated Marketing Trend Analysis New Media Merchandising Facebook Entertainment Creative Merchandising Trend Forecasting

Alexandra (Aly) Lee Education Details

  • Uc Irvine
    Uc Irvine
    Sociology. Minor In Business Management
  • University Of California Study Abroad Program- Siena, Italy
    University Of California Study Abroad Program- Siena, Italy
    Intensive Language And Culture Program

Frequently Asked Questions about Alexandra (Aly) Lee

What company does Alexandra (Aly) Lee work for?

Alexandra (Aly) Lee works for Hstl Productions

What is Alexandra (Aly) Lee's role at the current company?

Alexandra (Aly) Lee's current role is Global Brand + Digital Marketing | Strategic Partnerships | Integrated Marketing | Adweek CMO Mentee | Dog Lover.

What is Alexandra (Aly) Lee's email address?

Alexandra (Aly) Lee's email address is a.****@****ail.com

What is Alexandra (Aly) Lee's direct phone number?

Alexandra (Aly) Lee's direct phone number is +131078*****

What schools did Alexandra (Aly) Lee attend?

Alexandra (Aly) Lee attended Uc Irvine, University Of California Study Abroad Program- Siena, Italy.

What skills is Alexandra (Aly) Lee known for?

Alexandra (Aly) Lee has skills like Licensee, Marketing Strategy, Digital Marketing, Retail Marketing, Apparel, Social Media, Event Planning, Creative Direction, Branding And Identity, Digital Media, Digital Strategy, Brand Management.

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