Alexandra Amaral Echezuría Email & Phone Number

Bogotá D.C., Colombia

Colombia

Responsible for the co-development and execution of marketing plans and initiatives, supporting long term strategies. My key role is to monitor and analyze market data & trends, to contribute to brand’s development proposing & implementing solutions for the opportunities found.Role highlights: COLOMBIA •Support on SKU development for TT channel with a result of more than 5pp incremental SOM (from mar-dec15) •Co-development of Bon Bril (Cleaning Utensils) brand image renewal, generating a solid distinguished presence in the POS giving consumers a better understanding of every product purpose. •Support on developing innovations out of regional strategic pipeline while being aligned with brand’s objective.VENEZUELA •Developed Nevex (Laundry Additives & Bleach) social media strategy and implementation plan, generating 12K users in the first 3 month with limited investment. •Co-developed and implemented image evolution of local brand to regional brand (Nevex-Laundry Additives & Bleach- to Clorox), maintaining local brands essence.• Supported the creation of Laundry Additive innovation pipeline & Total Cleaning category grow strategy for the following 3 years in Venezuela.•Generated gross margin improval to overcome price and cost restriction in bleach category (savings of $300K USD Y1)

Venezuela

Venezuela

Minor In Marketing & Luxury Management

Study luxury products and services in order to evaluate their unique challenges, including the nature of their target market.

Minor In Social Media

Study different aspects of social media , as well as key elements that should be included in strategic planning, in order to manage a set.

Bachelor Of Business Administration (Bba), Business Administration And Management, General