Alexandra Ames Email & Phone Number

Île-de-France, France

San Francisco, CA, US

San Francisco, CA, US

San Francisco, CA, US

• Develop the strategy and oversee implementation of B2B and B2C marketing programs to drive awareness and purchase intent for event and digital ad products for Engadget.com and TechCrunch.com
• Evaluate and negotiate marketing partnerships on behalf of Engadget.com and TechCrunch.com
• Drove 30% revenue growth and attendance for TechCrunch events in 2015 over prior year
• Evaluate and implement digital infrastructure solutions including marketing automation platform, registration platform and marketing attribution systems

Duluth, GA, US

• Creation and management of inbound and outbound marketing campaigns including creative and tactical development of direct mail and email campaigns including initial strategy, content creation, creative, post-event.
• Develop marketing promotions to encourage attendee participation and to drive increase in registration numbers
• Manage communication and creative production with design including creation of creative briefs
• Negotiate and manage media sponsor relationships to ensure execution of online advertising content
• Create promotional print materials and graphics for distribution at events
• Managed production of dynamic digital content and advertising display opportunities at events

• Analyzed and identified opportunity sectors for growth to increase value of Carneros Wine Alliance membership
• Developed attainable action plan incorporating alliance constraints and proposed marketing and social media strategies to increase awareness of Carneros region and drive traffic to member wineries

• Transitioned Hyundai auto show account into new exhibit house with minimal impact to operations and refurbishment timelines and budgets
• Developed the national auto show program operational budgets and scope within a 2 week time span on behalf of the client
• Managed bid processes to identify and select vendors to service the national auto show account which resulted in a 20% decrease in category expenditures over prior year

US

¨ Responsible for working with the Hyundai client to establish tone and feel of marketing communications through the design and production of display materials for their national auto show program ¨ Execute fabrication projects based on client direction from initial proposal concept development and client approval to subsequent production and on-time.

Yokohama-shi, Kanagawa, JP

• Managed 3rd party vendor services in the development and execution of events such as Ducks Unlimited, Xterra Triathlon and the Nissan AVP Series ensuring promotion of brand in accordance to sponsorship agreements
• Coordinated multiple internal departments and media partners in the execution of a multi-venue Infiniti branded consumer ride and drive experiential lifestyle event
• Managed gaming initiatives and developed strategic co-branding marketing collaborations with companies such as Hansen’s Beverage Company, Nike, and Microsoft
• Coordinated vehicle logistics for promotional African-American focused lifestyle events in support of the “Infiniti In Black” marketing communications campaign

Yokohama-shi, Kanagawa, JP

• Published NMAC/IFS monthly rate bulletins via analysis of monthly C&I Lease Cost Worksheets and APR spreadsheets for distribution to the dealer body
• Generated and distributed monthly reports including dealer and sales field representative performance statistics, current lease program analysis, and subvention data for Special APR
• Extracted ad hoc NMAC contract and rate data for various departments using SQL commands and Essbase software
• Developed and administered creative finance incentive programs for select regions and districts to promote NMAC/IFS financing to dealers.
• Managed dealer relationship funds budget of $385,000 on behalf of NMAC Sales Operations in support of dealership incentive programs and promotional branded merchandise giveaways
• Negotiated with finance and purchasing to ensure timely distribution of funds and/or products

Yokohama-shi, Kanagawa, JP

• Effectively coached and developed over 12 Consumer Affairs (CA) agents to increase brand value through a group customer retention average of 36% (31% department average)
• Coordinated monthly collaboration meetings between CA and Parts Supply management to review current trends impacting operations, develop action plans for critical customer parts concerns, and brainstorm ideas on how to.
• Managed and resolved high profile customer situations on behalf of Nissan/Infiniti Executive Operations
• Implemented new escalated call procedure that increased return call response time from 24-48 hours to 4-8 business hours
• Created new department position to efficiently communicate concerns between Parts Supply and Consumer Affairs in order to avert vehicle repurchases and decrease company legal liability

Yokohama-shi, Kanagawa, JP

• Studied and outlined inefficiencies within current Parts Distribution Center operations and developed procedures and technologies, which increased speed and accountability of representatives

Yokohama-shi, Kanagawa, JP

• Mediated consumer conflicts on behalf of Nissan while consistently achieving an above average level of customer satisfaction, meeting or exceeding departmental objectives and increasing brand awareness
• Analyzed and identified inefficiencies within current Parts Distribution Center logistical operations and developed procedures to increase speed and accountability of representatives

Mba, Marketing Strategy

Bachelors, Anthropology

Education record