Alexandra Assaf Email & Phone Number

Alexandria, Virginia, United States

Washington D.C. Metro Area

Community Outreach Role:Built partnerships throughout the DC community to build awareness and implement growth. Promoted PPA enrollment opportunities through participating in community events and volunteer opportunities.Developed new relationships with local sports teams & community-based organizationsPartnered with local sports teams to plan player outings to professional sporting events. Maximized the "PPA Experience" at all game days throughout the organization by… Show more Community Outreach Role:Built partnerships throughout the DC community to build awareness and implement growth. Promoted PPA enrollment opportunities through participating in community events and volunteer opportunities.Developed new relationships with local sports teams & community-based organizationsPartnered with local sports teams to plan player outings to professional sporting events. Maximized the "PPA Experience" at all game days throughout the organization by engaging players and parents in fun activities.Marketing Role:-Responsible for all creative content that is pushed through digital marketing.-Manage all social media accounts.-Write scripts and direct promotional videos.-Design mobile app.-Responsible for the execution of marketing materials at all PPA events.-Oversee PPA Brand Ambassadors and photographers/videographers.-Plan and execute PPA eventsTennis Director-Created a brand new sports program from scratch.-Manage tennis budget.-Plan and execute 14 tennis clinics a week-Oversee 6 part-time tennis coaches.-Currently responsible for about 100 kids' tennis development. Show less

Washington D.C. Metro Area

• Acted as a liaison to rebrand 4 Star Tennis Academy, the academy I coach at part-time.• Improved social media for 4 Star that led to a high increase in Instagram followers as well as 1,976 Facebook page interactions and 20,615 impressions from the previous month. • Created email campaigns for 4 Star.• Managed shoot list for video and photoshoots regarding 4 Star.• Coordinated 10x10 4 Star booth at The Citi Open (professional tennis tournament).

Washington D.C. Metro Area

I conducted field marketing for ZICO Coconut Water throughout the DC metro area. My responsibilities included:•Working closely with the local field sales teams, established and implemented successful marketing programs and campaigns resulting in an increase in brand awareness and market share for ZICO products.•Strategically coordinated and executed event activation and sampling initiatives, reaching consumers where they live, work, play and shop. • Scheduled, executed and tracked… Show more I conducted field marketing for ZICO Coconut Water throughout the DC metro area. My responsibilities included:•Working closely with the local field sales teams, established and implemented successful marketing programs and campaigns resulting in an increase in brand awareness and market share for ZICO products.•Strategically coordinated and executed event activation and sampling initiatives, reaching consumers where they live, work, play and shop. • Scheduled, executed and tracked field marketing activities including 30 events, 36 samplings, and 140 demos in a seven-month period.•Recruited, hired, trained and responsible for the daily management of a six member part-time sampling team. •Responsible for seeding product and developing relationships with key market influencers, partners and athletes leading to increased brand visibility in the D.C. Metro market.•Responsible for managing a $200,000 budget, generating reports, event lists/calendars and status spreadsheets.•Tracked, ordered and maintained product, event tools and assets inventory. Show less

Bethesda, Md

Washington D.C. Metro Area

Merrifield, Va

Bachelor Of Science - Bs, Business Marketing

Activities and Societies: Pi Sigma Epsilon

Education record