Supporting @Fortrea in driving product strategy, digital transformation, and innovation in highly regulated industry. Guiding cross-functional teams to deliver impactful products that align with business objectives and regulatory requirements, leveraging data-driven insights and emerging technologies such as AI and machine learning. Translating complex business problems into actionable product strategies, fostering collaboration across engineering, design, and stakeholder teams, and ensuring high customer satisfaction through continuous product optimization. Leading impactful initiative that delivers measurable outcomes and drive industry-leading innovation.

Driving strategic product development that enhances the user experience for researchers across biopharma, life sciences, Health Management Systems. Leveraging advanced analytics to deliver innovative solutions that empower scientific users to utilize Real World Data to gain actionable insights via Real World Evidence and drive-informed decisions that impact patients outcomes and care.

Leading Product Strategy, Design, Development and GTMS for RWD/RWE application servicing healthcare clients. Partner with executive leadership to match business value to the roadmap, and transparently communicate trade-offs and objectives. Build brand new digital application from ground up to MVP and beyond. Extensive market research with external clients, prospects, HEOR consultants, blind studies via POC demonstration and live demos. Mentor and grow individuals on the team.

Driving strategy, vision, planning, prioritization and execution of Product Roadmap for SaaS platform. Leading agile product owners in analyzing features/functions, identifying high-value opportunities and delivering measurable results.

Strategic Business Intelligence leader for Health Management, Fitness Management and Injury Prevention & Treatment Business segments. Providing Data Management guidance to cross-functional business community to improve product value, usability, scalability, enhance participants’ experience, delivery impact analysis and optimize holistic view of products information asset. Leading three groups of data experts in Research, Analytics and Reporting Services. Driving requirements for the new digital application through agile product development, guiding feature definitions, success criteria, and user stories and testing.

Hired by North America & Canada President & CIO to start Strategic Digital Product Management organization. Implemented Product management framework and build awareness, analyzed existing custom solutions and transformed organization from client centric solutions to product offerings to expand market reach. Created and presented the business case to the executive board in order to seek approval and foundational investment to support proposed Product Roadmap, build product offerings, product portfolio, sales materials, business model and cross-functional training materials. Guided client implementations and consulted on product modules, features and functions, as well as best practices. Became Strategic Partner & Business Consultant to seek and evaluate new integration opportunities and expand on Product Roadmap to optimize and delivery on customer objectives; and drive KPIs.

Ran operational activities and software development initiatives for high-value eSampling business unit. Led a team of Project Managers & Business Analysts to deliver digital marketing solutions in the pharma industry. Maintain accountability for client management and successful client delivery as well as cross functional leadership of sampling platform initiative. Cultivate strong client and partner relationships and drive brand campaign strategy and client solutions to meet objectives. Manage of both on- and off-shore project teams and business priorities. Allocate internal resources and monitor internal release systems.

Manage custom developed or packaged software and system integrations projects. Manage efforts with business system developers and business users to meet customer needs through application of business principles and best business practices. Lead in the definition of functional business process or system requirements, use cases and testing. Write functional specifications and ensure accuracy of the functional spec with the business.Organize and review property documentation for the entire life cycle of the project.Estimate efforts for assigned tasks to the project resources. Proactively communicate to management when project tasks and timelines can not be met.Engage in specialized project management.Lead departmental projects or multi-site projects.Responsible to support existing business systems for web/marketing/ecommerce functions. Establish and lead relationship including contracts, training and consulting with various software vendors.