Alex Basso Email & Phone Number

San Francisco, California, Us

+ Leading creator and user related launches for YouTube & YouTube Music

San Francisco, California, Us

San Francisco, California, Us

+ Led marketing strategy, communications and execution of Twitch’s Thursday Night Football campaign working with 20+ creators that resulted in the most watched game across Amazon/Twitch in the five-year partnership history.+ Owned Twitch’s first-ever NBCOlympics marketing campaign and co-marketing that achieved a concurrent viewership goal of xxK over three weeks of programming and $xxM in sales partnership deals.

Sunnyvale, Ca, Us

+ Managed LinkedIn Talent Hub's 40+ partner program that drove customer integration adoption and awareness.

New York, Ny, Us

+ Oversaw the planning and execution of integrated go-to-market marketing campaigns across 14 marketing channels, including creative, performance marketing, brand, customer service, external partners, vendors, product, business strategy and partnerships teams for multi-million-dollar sales moments, including college football season, Mother’s Day, the Tony Awards, and music festivals.+ Promoted to oversee marketing for a full one-third of revenue across 35% of business categories, including MLB, College Sports, and all other sports (Masters, US Open, MLS) and 120+ external partnerships.+ Steered marketing channels including CRM, social, content, onsite, and performance to deliver robust campaigns optimized for category, region, and audience, achieving top-line growth goals. + Led sitewide promotional and merchandising strategies for Mother’s Day and football season achieving forecasted revenue, app download, and usage targets.+ Established consumer seller marketing communications strategy and launched first-ever incentive program in collaboration with supply, customer engagement, and partnership teams, resulting in $XM in sales in exclusive supply and acquisition of Xk sellers.+ Spearheaded eight integrated Go-to-Market marketing campaigns in 12 months, worth $XXXM+ in sales.

New York, Ny, Us

+ Crafted StubHub’s bread and butter PR data storytelling efforts that improved media coverage by 300% in a single year and bolstered SEO efforts by analyzing sales and consumer data to generate insights for stories and marketing content. + Played a pivotal role in the launch of StubHub's Next Stage social good program with a $1M buy-in from leadership, resulting in donations of $2.7M+ in instruments to 61 schools nationwide and benefitting 100K+ students.

New York, Ny, Us

New York, Ny, Us

South San Francisco, California, Us

+ Collected, analyzed, and qualified key performance indicators in clinical trials to determine current and historical trends.+ Identified and evaluated clinical trial enrollment performance of site investigators to assist program leaders in site selection for upcoming programs. + Created data analysis reports including visually engaging tables, graphs, and slides to present information and findings in a meaningful way to facilitate data-driven decisions. + Collaborated with executives to develop internal and external presentations for events such as the Global Leadership Team Meeting and the Scope Summit for Clinical Operations Executives.+ Developed a data visualization tool using Tableau for clinical trial leaders and trained leaders to use the tool, allowing access to essential information needed to get critical cancer-fighting drugs to market faster and at a lower cost.

Us

Los Angeles, Ca, Us

Tallahassee, Florida, Us

Bachelor'S Degree, Finance And Marketing

Certificate In Marketing