Alexandra Becker Email & Phone Number

New York, Ny, Us

Experienced marketer with a global perspective. I specialize in developing and implementing brand marketing programs across diverse channels, including Retail, Wholesale, and E-Commerce. Skilled in executing end-to-end event strategies, managing external partnerships, and driving brand collaborations for new market growth. I work closely with PR, Social, and E-Commerce teams to develop compelling product storytelling. Experienced in managing PR agencies, overseeing celebrity programs, and ensuring top-notch branded materials. Proficient in budget management and mentoring junior marketing staff.

Miami, Florida, Us

I have been responsible for creating 360 brand marketing strategies, managing a marketing budget of USD $400,000 per quarter and coordinating in-store, guerilla, pop-up and virtual events and partnerships. I achieved 24% and 83% increase in co-op participation, continuously monitor industry landscape and marketing trends, and partner with Creative, Social Media, Merchandising, PR, Media, eCommerce and Stores to introduce innovations. In addition, I create and convey clear creative direction for advertising, social media, promotions, in-store and more.

Miami, Florida, Us

I have managed events and in-store activations for all flagships and stores while collaborating with store teams. I worked with the Marketing, Retail and Buying teams to ideate creative and brand-aligned activation concepts to support business and brand objectives. Also, I oversaw and managed the budget and calendars dedicated to physical activation.

New York, Ny, Us

New York, Ny, Us

I developed and implemented 15+ B2B events annually from concept ideation through execution. I administered contracts, invoices, venues, vendors, guest lists, and budget reconciliation and supported a sales team of ten.I have a proven ability to help manage complex events for a wide variety of clients, such as American Express, Mastercard, Klarna, Alibaba, Narvar, etc. to an exceptionally high standard.

New York, Ny, Us

In this role, I executed sponsorship contracts and collected payments, maintained a database of 2,000+ contacts, and supported a team of eight sales managers.

New York, Ny, Us

Ba, Political Science, Studio Art, Political Science And Government

Education record