Alexandra Belcheva work email
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Result driven manager with an extensive experience in most areas of marketing management in various sectors and markets. Able to set and implement a strategic agenda in a complex and/or changing environment. Successful in penetrating new markets with existing products/services as well as developing new value propositions for existing markets. Proactively seeking new solutions to enhance customer experience.Relationship-builder (inside and outside the company) with very strong interpersonal skills. Bridges the often missing link between marketing and sales and business development. Goal-driven leader who motivates and coaches multidisciplinary teams to customer driven solutions, while interfacing with Sales, Finance, Operations and Customer Care.
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Marketing DirectorPluxee BelgiumBelgium -
Chief Marketing OfficerImmoweb Oct 2018 - Dec 2021Brussels Area, Belgium -
Head Of MarketingImmoweb Mar 2018 - Sep 2018
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Marketing Manager Europe Parcels & LogisticsBpost Feb 2017 - Feb 2018Brussels Area, Belgium -
Partnerships ManagerBpost Nov 2015 - Jan 2017Brussels Area, Belgium -
Senior Market Manager B2C And E-CommerceBpost Jan 2012 - Oct 2015Brussels Area, BelgiumDrives top line revenue growth for the B2C/E-Commerce segment, improves customer engagement and usage of existing and new services. Develops and implements the segment marketing plan and budget aiming to position bpost as a partner to online businesses. Identifies market and competitive trends, (end-) customer needs and expectations. Develops and refines relevant business value propositions to match these trends/needs and drive growth in the segment.- Built relationships with e-commerce trade organizations and partners to enhance awareness and generate sales- Introduced content marketing (white papers) as a marketing tool- Convinced customers to participate in program for case studies and testimonials- (Re)defined the mission and role of the marketing team -
Senior Segment Manager B2BBpost Jan 2009 - Dec 2011Brussels Area, BelgiumDrive market positioning and acquisition efforts within B2B market. Develop and implement the marketing plan and budget of the segment. Create the foundations for market and competitors’ knowledge and understanding of customers’ needs. Formulate relevant business value propositions to match these needs.- Developed 5-year plan: market position, product innovation, revenue projection. - Presented plan to Dircom, senior management and other internal stakeholders.- Delivered successful product introductions and acquisition campaigns and won a Cuckoo award for best Business-to-Business campaign. -
Segment Manager SmeBpost Jan 2007 - Dec 2008Brussels Area, BelgiumBe a key member of the Discovery Parcels program aiming to re-engineer the parcels organization and offer.- Managed end-to-end the launch and migration of SME customers to the new offer. - Initiated a predictive model for parcel users based on market study of Belgian companies. - Initiated training programs for sales & customer care, external call centers.- Lead and coached project teams (sales, call center, marcom, finance…) in a challenging and changing environment. -
Marketing Manager SmeAtos Worldline Jun 2004 - Dec 2006Determine and implement the commercial plan (sales, marketing and customer care). Manage the acquisition and retention strategies and activities; initiate market and customer research. Advise in the development of new product/services and co-ordinate the market launch. Make sure that the sales and marketing strategies are aligned and that other departments confirm their co-operation.- Fully fledged plan to retain business in a market opening to competitors: identified areas for growth, churn forecast, and defined customer segments and adequate value proposition, campaign plan (below- and above-the-line, partnerships with banks).- Initiated and managed a pilot project for better targeting based on data-mining, market survey and tailor-made campaign. -
Marketing Responsible Belgium And LuxembourgGe Commercial Finance Fleet Services 2001 - 2004Brussels Area, BelgiumDetermine and implement the marketing & communication plan and budget following European guidelines and local commercial objectives. Design marketing processes and management dashboards to monitor sales, market share and competition. Coaching job students and leading project teams.Achievements:- Launched a ‘best practice’ initiative to create top-of-mind and support sales- Initiated telesales through external call center to support new business generation -
Sales & Marketing SpecialistE-Reportfolio 2000 - 2001Brussels Area, Belgium- Project manager for the development of an e-business portal- Conceptual design of the B2B e-commerce website (structure and content)- Develop new products for the online product catalogue- (e)marketing communication tools and sales kit
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Office ManagerNortel Bulgaria 1995 - 2000SofiaManage all office activities (e.g. finance, legal, import and export, people management, project support, marketing): - Relations with internal service providers localised in Europe, the US and Australia;- Relations with Bulgarian service providers (accounting, legal and tax offices, local authorities, advertising and PR agencies ...);- Office finances (budget, invoicing, right to approve payments);- Manage a team of two administrative and project co-ordinators;- Organise the import and export activities and co-ordinate transport partners.
Alexandra Belcheva Skills
Frequently Asked Questions about Alexandra Belcheva
What company does Alexandra Belcheva work for?
Alexandra Belcheva works for Pluxee Belgium
What is Alexandra Belcheva's role at the current company?
Alexandra Belcheva's current role is Marketing Director.
What is Alexandra Belcheva's email address?
Alexandra Belcheva's email address is al****@****post.be
What is Alexandra Belcheva's direct phone number?
Alexandra Belcheva's direct phone number is 0479 89 *****
What skills is Alexandra Belcheva known for?
Alexandra Belcheva has skills like B2b, E Commerce, Marketing Management, New Business Development, Marketing Communications, Competitive Analysis, Business Strategy, Marketing, Product Management, Advertising, Management, Marketing Strategy.
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