Alexandra Belcheva

Alexandra Belcheva Email and Phone Number

Marketing Director @ Pluxee Belgium
Belgium
Alexandra Belcheva's Location
Belgium, Belgium
Alexandra Belcheva's Contact Details

Alexandra Belcheva work email

Alexandra Belcheva personal email

n/a

Alexandra Belcheva phone numbers

About Alexandra Belcheva

Result driven manager with an extensive experience in most areas of marketing management in various sectors and markets. Able to set and implement a strategic agenda in a complex and/or changing environment. Successful in penetrating new markets with existing products/services as well as developing new value propositions for existing markets. Proactively seeking new solutions to enhance customer experience.Relationship-builder (inside and outside the company) with very strong interpersonal skills. Bridges the often missing link between marketing and sales and business development. Goal-driven leader who motivates and coaches multidisciplinary teams to customer driven solutions, while interfacing with Sales, Finance, Operations and Customer Care.

Alexandra Belcheva's Current Company Details
Pluxee Belgium

Pluxee Belgium

View
Marketing Director
Belgium
Website:
pluxee.be
Employees:
168
Alexandra Belcheva Work Experience Details
  • Pluxee Belgium
    Marketing Director
    Pluxee Belgium
    Belgium
  • Immoweb
    Chief Marketing Officer
    Immoweb Oct 2018 - Dec 2021
    Brussels Area, Belgium
  • Immoweb
    Head Of Marketing
    Immoweb Mar 2018 - Sep 2018
  • Bpost
    Marketing Manager Europe Parcels & Logistics
    Bpost Feb 2017 - Feb 2018
    Brussels Area, Belgium
  • Bpost
    Partnerships Manager
    Bpost Nov 2015 - Jan 2017
    Brussels Area, Belgium
  • Bpost
    Senior Market Manager B2C And E-Commerce
    Bpost Jan 2012 - Oct 2015
    Brussels Area, Belgium
    Drives top line revenue growth for the B2C/E-Commerce segment, improves customer engagement and usage of existing and new services. Develops and implements the segment marketing plan and budget aiming to position bpost as a partner to online businesses. Identifies market and competitive trends, (end-) customer needs and expectations. Develops and refines relevant business value propositions to match these trends/needs and drive growth in the segment.- Built relationships with e-commerce trade organizations and partners to enhance awareness and generate sales- Introduced content marketing (white papers) as a marketing tool- Convinced customers to participate in program for case studies and testimonials- (Re)defined the mission and role of the marketing team
  • Bpost
    Senior Segment Manager B2B
    Bpost Jan 2009 - Dec 2011
    Brussels Area, Belgium
    Drive market positioning and acquisition efforts within B2B market. Develop and implement the marketing plan and budget of the segment. Create the foundations for market and competitors’ knowledge and understanding of customers’ needs. Formulate relevant business value propositions to match these needs.- Developed 5-year plan: market position, product innovation, revenue projection. - Presented plan to Dircom, senior management and other internal stakeholders.- Delivered successful product introductions and acquisition campaigns and won a Cuckoo award for best Business-to-Business campaign.
  • Bpost
    Segment Manager Sme
    Bpost Jan 2007 - Dec 2008
    Brussels Area, Belgium
    Be a key member of the Discovery Parcels program aiming to re-engineer the parcels organization and offer.- Managed end-to-end the launch and migration of SME customers to the new offer. - Initiated a predictive model for parcel users based on market study of Belgian companies. - Initiated training programs for sales & customer care, external call centers.- Lead and coached project teams (sales, call center, marcom, finance…) in a challenging and changing environment.
  • Atos Worldline
    Marketing Manager Sme
    Atos Worldline Jun 2004 - Dec 2006
    Determine and implement the commercial plan (sales, marketing and customer care). Manage the acquisition and retention strategies and activities; initiate market and customer research. Advise in the development of new product/services and co-ordinate the market launch. Make sure that the sales and marketing strategies are aligned and that other departments confirm their co-operation.- Fully fledged plan to retain business in a market opening to competitors: identified areas for growth, churn forecast, and defined customer segments and adequate value proposition, campaign plan (below- and above-the-line, partnerships with banks).- Initiated and managed a pilot project for better targeting based on data-mining, market survey and tailor-made campaign.
  • Ge Commercial Finance Fleet Services
    Marketing Responsible Belgium And Luxembourg
    Ge Commercial Finance Fleet Services 2001 - 2004
    Brussels Area, Belgium
    Determine and implement the marketing & communication plan and budget following European guidelines and local commercial objectives. Design marketing processes and management dashboards to monitor sales, market share and competition. Coaching job students and leading project teams.Achievements:- Launched a ‘best practice’ initiative to create top-of-mind and support sales- Initiated telesales through external call center to support new business generation
  • E-Reportfolio
    Sales & Marketing Specialist
    E-Reportfolio 2000 - 2001
    Brussels Area, Belgium
    - Project manager for the development of an e-business portal- Conceptual design of the B2B e-commerce website (structure and content)- Develop new products for the online product catalogue- (e)marketing communication tools and sales kit
  • Nortel Bulgaria
    Office Manager
    Nortel Bulgaria 1995 - 2000
    Sofia
    Manage all office activities (e.g. finance, legal, import and export, people management, project support, marketing): - Relations with internal service providers localised in Europe, the US and Australia;- Relations with Bulgarian service providers (accounting, legal and tax offices, local authorities, advertising and PR agencies ...);- Office finances (budget, invoicing, right to approve payments);- Manage a team of two administrative and project co-ordinators;- Organise the import and export activities and co-ordinate transport partners.

Alexandra Belcheva Skills

B2b E Commerce Marketing Management New Business Development Marketing Communications Competitive Analysis Business Strategy Marketing Product Management Advertising Management Marketing Strategy Market Research Email Marketing Integrated Marketing Sales Leadership Coaching Direct Marketing Product Marketing Team Management Product Development Segmentation Market Planning B2b Marketing Strategy Cross Functional Team Leadership Crm Public Relations Business Development B2b2c

Frequently Asked Questions about Alexandra Belcheva

What company does Alexandra Belcheva work for?

Alexandra Belcheva works for Pluxee Belgium

What is Alexandra Belcheva's role at the current company?

Alexandra Belcheva's current role is Marketing Director.

What is Alexandra Belcheva's email address?

Alexandra Belcheva's email address is al****@****post.be

What is Alexandra Belcheva's direct phone number?

Alexandra Belcheva's direct phone number is 0479 89 *****

What skills is Alexandra Belcheva known for?

Alexandra Belcheva has skills like B2b, E Commerce, Marketing Management, New Business Development, Marketing Communications, Competitive Analysis, Business Strategy, Marketing, Product Management, Advertising, Management, Marketing Strategy.

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