Alexandra Belugina Email and Phone Number
I am a result-oriented professional with 10+ years of experience in business development in the digital industry.What fuels my drive? The thrill of transforming ideas into strategies, and strategies into measurable results. Here’s my professional way and key numbers on it:💼 At Yoola, I led content production for our TikTok and Instagram channels, successfully recruiting 40 bloggers, increasing brand visibility. I provided competitor insights, leading to sales through TikTok influencer partnerships. I managed over 100 technical requests, with high praise from clients. I developed Yoola Vertical's strategy, initiating TikTok analytics to save €6,000 and leading a team that halved video editing time.In a previous role, I implemented automatic onboarding for TikTokers, signed 16+ creators with 15M+ subscribers, and facilitated a groundbreaking Yoola post on TikTok's official Instagram.🎯 At Buzzaar, leading a team of 5, I used 2,000 nano-influencers to boost visibility for Nestle, Henkel, and Como Cheese brands. We surpassed our KPIs by 50%, completing 15 word-of-mouth marketing campaigns initiated with FMCG in 2019, resulting in a significant increase in brand reach.🚀 At Creata, I sold creative concepts worth 158K USD, acquired 300+ leads, brokered partnerships for McDonald's Monopoly, saving 47K USD, negotiated collaborations with PepsiCo, MacCoffee, and Philips. Sold augmented reality coloring sheets for 80K USD and reduced costs by 32K USD. Generated requests of 793K USD annually for a new product.🌐 At Kedoo, I navigated two start-up projects, FreshTunes and BuzzMarket, to significant milestones. With FreshTunes, I secured contracts with 7 major digital music stores and boosted sales by 10% through a strategic email campaign. For BuzzMarket, I directed a $10,000+ influencer campaign, increased the user base by 300, formed legal documents with advisers, facilitated agreements with 4 leading financial service providers, and implemented a robust support system. Areas of Expertise:⫸ Business Strategy & Development⫸ Digital Services & Social Media Strategy⫸ Project & Team Management⫸ Marketing Campaigns & Sales⫸ Contract Negotiations & Partnerships⫸ Process Optimization & Cost Saving⫸ Content Distribution & Copyright ManagementFeel free to contact me via rosamandarin@gmail.com or DM
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Director Of Influencer Marketing And Content MonetizationHype AgencyRussia
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Strategic Development ManagerYoola Nov 2021 - PresentMoscow, RussiaA global YouTube multi-channel network and influencers-focused development platform 𝐊𝐞𝐲 𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:Developed an effective business strategy for the Yoola Vertical division, set goals aligned with the company’s objectives, managed backlog and budgeting.Successfully lead market research initiatives, conducted interviews with senior executives of 17 companies and established collaboration with a platform providing Yoola with TikTok analytics in exchange for testing and feedback. This allowed Yoola to save more than 6,000 Euros on analytics per year.Provided strong leadership to the team of 7 people, ensuring that communication runs smoothly within the team and established commercial targets are achieved on time.Conducted a survey and gathered feedback from video editing contractors and identified a way to reduce video editing time by 50%, which increased the speed of processing requests and enhanced the growth of the Yoola Vertical service without attracting new recruits. Working in collaboration with the Marketing & Sales team, managed 7 advertising campaigns involving native TikTok creators.Secured a contract with a leading Russian online news agency Lenta.ru which became Yoola’s client.Designed and conducted webinars for colleagues to train them on key principles and best practices of working with TikTok and Yandex Zen platforms.Proposed and implemented the idea of cooperating with bloggers not only as content producers but also as advertisers and product owners. As a result, one of the TikTok bloggers developed a free bot for Yoola to allow content download through Telegram and subsequent distribution of it to other social media platforms.Successfully registered a trademark for the blogger Maria OMG (the process took 1 year). -
Business Development Manager (Tiktok Division)Yoola Jul 2020 - Oct 2021Moscow, Russia𝐊𝐞𝐲 𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:Working together with the R&D team, managed the development of automatic onboarding processes for TikTokers within Yoola which resulted in faster acquisition of new clients.Successfully lead the TikTok Insider project aimed at attracting YouTube influencers to share their content on TikTok.Through negotiation, reached the approval for posting about Yoola on the official TikTok Instagram channel.Signed up more than 16 YouTube and TikTok creators with over 15 million subscribers to Yoola’s service. Actively participated in the content production for Yoola’s social media channels (TikTok and Instagram) - recruited 40 bloggers to take part in the filming of content. The bloggers volunteered and tagged Yoola in their social networks.Conducted competitor analysis and provided valuable insights to Yoola’s Marketing & Sales team to attract more brands and increase sales through collaborations with TikTok influencers.Processed 100+ technical requests sent from clients including verification, account block, and name change. Received highly positive feedback from the clients.Conducted TikTok live interviews with content creators (average time – 2 hours) with more than 17,000 people audience to promote Yoola’s services.Gave expert interview to a popular TV channel and a large business news platform RB.ru offering advice to businesses wishing to promote their products and services through TikTok.
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Business Development Consultant (A Short-Term Project)Buzzaar (Word Of Mouth) Jan 2020 - Mar 2020Moscow, RussiaAn international company focused on word-of-mouth marketing online. 𝐊𝐞𝐲 𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:Through collaborations with 2000 nano-influencers, successfully implemented word-of-mouth marketing initiatives for global brands such as Nestle, Henkel, and Como Cheese. Directed a team of 5 managers including support, logistics and design specialists.Exceeded KPI by 50% and completed 15 marketing campaigns that WOM agency started with FMCG in 2019. -
Head Of Business DevelopmentCreata Jan 2019 - Dec 2019Moscow, RussiaA global brand ideas and activation company. 𝐊𝐞𝐲 𝐚𝐜𝐡𝐢𝐞𝐯𝐞𝐦𝐞𝐧𝐭𝐬:Gathered insider information from analytical agencies that helped to sell creative concepts to existing customers for 158K $.Acquired 300+ new leads in Retail, FMCG, Fashion and Beauty segments.Found 5+ additional barter prize partners for Monopoly in McDonald’s and saved more than 47K $ from the prize fund of McDonald’s.Successfully lead negotiations regarding future collaborations with world-leading brands such as PepsiCo, MacCoffee, Philips, FlixBus, Danone, and United Confectioners.Presented and sold augmented reality coloring sheets idea for 80K $ (McDonald’s).Recruited contractors for agency creative tasks and decreased expenses by 32K $.Initiated new competitive product creation within the agency for further presentation to the market (requests for the product exceeded 793K $ per year). -
Head Of Business Development And Operations (2 Startup Projects Simultaneously)Kedoo Entertainment Nov 2016 - Dec 2018Moscow, RussiaA company offering video and media-tech related services for digital platforms.Key achievements: Working collaboratively with the team, lead 2 start-up projects: FreshTunes and BuzzMarket. Within the FreshTunes project, Secured contracts with 7 digital music stores: Vk, Shazam, Claro Musica, Tidal, Google Play, Kajian, Akazoo that allowed to increase money turnover in the service and add both new artists to service and new markets for content distribution.Successfully lead negotiations with labels and artists like Oxxxymiron, Jamala, Slim, Kasta, Media Cube and others regarding cooperation, content upload, and copyright. This helped to strengthen the reputation and acquire more famous names as clients. Effectively troubleshoot more than 70 copyright strikes with iTunes, Google Play, Spotify.Prepared and implemented a media plan for email blasts through 30 000+ existing customers. Emails helped to increase sales on the platform by 10%.Within the BuzzMarket project, Led campaigns with influencers for Zeptolab game studio (10 000$+ budget).Created a database of emails of potential users of the platform and increased numbers acquiring additional 300 users on MVP stage.Working closely with the UK legal advisers, developed Privacy Policy and Terms and Conditions for MVP.Negotiated and signed agreements with Stripe, PayPal, WebMoney, and Payoneer.Coordinated support system creation for both creators and advertisers.Drafted and presented reports and assisted with recruitment of new team members. -
Apple Project LeadMegafon Feb 2014 - Oct 2016Moscow, Russia• Led Apple project in MegaFon and indirectly led team of 100+ employees (Marketing & Sales, PR, Warehouses, Customer Service, Operations, Finance & Controlling, Human Resources, IT, Procurement, Group Compliance, Legal) ensuring high level of their readiness and timely contribution to the project in accordance to milestones.• Investigated all cases of fraud and stolen iPhone’s in cooperation with security service.• Led tough negotiations with Apple Russia that allowed to avoid contract termination due to non-fulfilment of terms for promotion and purchase for 20 bln. rub (314,4 mln.$ ).• Initiated creation of iphone.megafon.ru landing page that generated about 5% of iPhone sales of and up to 100% of sales during new models launch.• Launched sales of iPhone 6, iPhone 6s, iPhone SE in MegaFon and Yota (MegaFon subsidiary).• Made advertising campaigns to support sales of iPhone in retail for more than 15mln. rub (236 000$): OOH, radio, PR, social networks, events in flagship stores, POS materials, SEO, SEM.• Led the project for fixtures and demo iPhone installation in stores(70+stores) of MegaFon Retail that increased the number of visitors and in-store time spent.• Uploaded applications to AppStore (iTunes Connect) and Google Play.• Returned MegafonTV app to AppStore after it was mistakenly removed (negotiations with top management of Apple Russia and iTunes UK).• Authorized Yota (MegaFon subsidiary) in Apple and received separate Carrier Bundle for them.• Organized process of defective iPhone diagnostics and replacement that saved more than 200 mln. rub (more than 3,14 mln. $).• Produced manuals and education materials for MegaFon Retail in-store employees that helped to increase sales iPhone. -
Head Of Support And AccountingSilkroad Communications Ltd (Telecommunication Startup) Dec 2013 - Dec 2014• Connected more than 10 circuits as Project Manager (compound circuits on capacity of third parties).• Educated 5 employees of technical support service in Samara city and curated then on the permanent basis.• Installed equipment for Lufthansa in Domodedovo airport (Moscow) and for a few customers in the center of Moscow (in Bolshoy Savvinskiy pereulok).• Rented and purchased equipment for existing and future projects for more than 3000$ (switches, routers, tools for installation to the rack space).
Alexandra Belugina Education Details
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Telecommunications
Frequently Asked Questions about Alexandra Belugina
What company does Alexandra Belugina work for?
Alexandra Belugina works for Hype Agency
What is Alexandra Belugina's role at the current company?
Alexandra Belugina's current role is Director of Influencer Marketing and Content Monetization.
What schools did Alexandra Belugina attend?
Alexandra Belugina attended Moscow Technical University Of Communications And Informatics (Mtuci).
Who are Alexandra Belugina's colleagues?
Alexandra Belugina's colleagues are Artem Moiseiev, Ирина Черная, Muhammad Adnan Shah, Nikita Kapusta, Egbe Tabi, Zamin Abbas, Nikita Kapusta.
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