Alexandra Black-Paulick Email & Phone Number

Denver, CO, US

Denver, Colorado, United States

• Managed team to oversee multi-channel marketing efforts for Sierra Designs, Airbeds, Watersports, and Private Label. Worked cross-functionally to orchestrate and implement multi-year marketing strategy across all.
• Created, defended, and managed $500k+ marketing budget.
• Directed both wholesale and direct-to-consumer marketing communication initiatives. Oversaw transition of Sierra Designs to direct-to-consumer positioning.
• Drove Sierra Designs’ yearly email marketing strategy and content creation for twice-a-week campaigns and automated flows. Grew email list by 55,000. Increased Welcome Series CTR by 88%, revenue per recipient by 615%.
• Partnered with Ecommerce team to improve SEO. Increased organic traffic up to 28%.
• Oversaw Amazon product page redesign for top-performing products. Rankings improved up to 191,618 positions, driving 200% increase in sales.

Englewood, Colorado, United States

• Developed and executed marketing campaigns for an indoor playground company. Worked to broaden brand positioning and help open new market segments. Managed team and agency partners to implement day-to-day marketing.
• Spearheaded website redesign and reorganization. Wrote copy for 15 key landing pages. Increased traffic 87%. Decreased bounce rate 39%. Increased average session duration 14%. Increased total number of leads by 177%..
• Drove cross-department marketing efforts to spearhead sales initiatives.
• Automated 10 industry specific email marketing campaigns in Klayvio.
• Oversaw strategy and execution of 6 tradeshows.

Greater Denver Area

• Implemented marketing strategy to rapidly grow direct-to-consumer sales in fast paced startup. Responsible for the development and execution of integrated marketing plan, managing marketing contractors, streamlining.
• Oversaw marketing team focused on increasing direct-to-consumer channels. Online sales increased 137% in 2020 and 26% in 2019.
• Designed and implemented a comprehensive marketing strategy. Streamlined internal marketing processes.
• Created and implement email marketing strategy, including campaigns and automaker flows. Increased email list from 3,000 to 46,000. The abandon cart email series brought in $20,000 in first four months.
• Led agency partners, copywriters, content creators, global ambassador team, and other contractors in conjunction with the overall marketing strategy.
• Partnered with 5 outdoor brands to create the digital magazine Wild Traverse and corresponding multi-brand promotion plan. Combined estimated reach across all brands’ email and social media of 1.3 million.

Greater Denver Area

• Worked with marketing agencies, small businesses, startups, and nonprofits. Projects included creating comprehensive marketing strategies, branding strategies, messaging and content creation.
• Utilized existing data and current customer base to design and optimize marketing plans.
• Executed monthly PR strategy and outreach for a portable espresso maker. Product placements included WIRED, Trend Hunter, Gear Junkie, and Mashable.
• Co-developed curriculum and online course for nonprofits to create earned income solutions, deepen impact, and ultimately move toward a more sustainable business model.

• Audio storytelling capturing the dynamic adventures and astounding work ethic of social entrepreneurs around the globe.
• Interviewed individuals from small startups to large world recognized companies. Guests included individuals from Keteka, The World Wildlife Fund, Christy Wright, Saving Mothers and more.
• Hosted a Virtual Summit interviewing social entrepreneurs starting their careers through a term of service.

• Created and executed content marketing strategies for a variety of businesses, including hotels, a travel blog, a franchise lawyer, nonprofits and more.
• Utilized Google Analytics data to plan out traffic driving content calendars focused on long-term keywords.

Greater San Diego Area

• Strategized with team to create and implement 15 special events promoting business growth in the Business Improvement District while raising over $60,000 to reinvest into community programs.
• Escalated brand recognition and customer loyalty through developing promotional materials, excellent customer service and strengthened communication.
• Increased social media engagement and online presence through developing a comprehensive marketing strategy. Facebook likes have doubled, Twitter follows are up to 35%, and Business Newsletter opens up 25%.
• Reduced special event overhead by 30% by tracking revenue sources, eliminating excess, developing detailed budgets, projecting income, surveying participants and analyzing ROI.
• Hired and mentored 6 interns to strengthen their skills and meet educational objectives.
• Increased community involvement in Restorative Justice Program through developing awareness, creating an incentive program and ensuring volunteers felt valued.

Bozeman, MT

• Coordinated and oversaw projects, progress and team building programs for 6 part-time members with focus on personal and professional development of each associate.
• Increased volunteer turnout by 70%, hours served by 54% and community partners by 42%.
• Recruited and trained 8 leaders to run volunteer projects allowing for continued growth of program.
• Coordinated and publicized annual citywide food drive that collected 77,386 pounds of food, a 184% growth from prior year.
• Developed thorough and detailed transition binders to facilitate continued program growth. Over 100,000 pounds of food collected in 2013. Continued growth attributed to these protocols.

Bozeman, MT

• Promoted from Student Associate in 2010.
• Managed a team of 12 to create and implement over 15 new leadership events catering to audiences of up to 4,000. Events featured such speakers as Tom Brokaw, Maya Angelou and Stephen Covey.
• Recruited and mentored 3 new team members. Two moved up to Leadership Positions.
• Designed 15 event posters and marketing materials to attract students and community members to events.
• Appointed to organize and reformat student planner that was distributed to over 3,000 students.
• Revamped operations plans to ensure events flowed smoothly and personnel were in positions to improve customer service and quickly and effectively mitigate problems.

Bachelor'S Of Fine Art, Graphic Design

Minor in Writing, Graduated with Honors

Education record