Alex B. Email & Phone Number

Waukesha, Wi, Us

- Facilitate brainstorming sessions with key stakeholders and create robust digital marketing plans that define and improve KPIs for MM and clients.- Produce strategic recommendations outlining digital marketing and paid media strategies to share with clients for improved campaign and brand performance.- Own and monitor social media performance and brand health and partner with account teams and clients to develop relationships with target audiences and influencers.-Develop, implement and test digital and social ad campaigns to continually improve KPIs across campaigns.- Lead the development of audience building, advertising and organic social strategies and oversee the execution while working with clients.- Monitor digital marketing strategies; periodically optimizing for maximum efficiency, suggesting tweaks or new strategies as needed.- Analyze and interpret digital performance regularly looking for trends and insights for continued optimization adjusting when needed.- Put together monthly, quarterly and annual marketing reports to share internally and externally with clients.- Enhance digital presence through digital media and content strategies that align with business goals of MM and our clients.- Bring innovative ideas and recommendations to ensure that our client’s digital programs remain modern, relevant and progressive.- CLIENTS: Food & Bev, CPG, Pet, Agriculture, Animal Health/Pharma,

Saint Joseph, Missouri, Us

- Develop and lead digital team driving an average of 65% revenue growth YoY with five direct reports.- Lead digital advertising, email marketing, social media, video production and internal marketing projects.- Launch five new platforms equating in 38M touch points annually.- Create integrated marketing campaigns across web, video, social and paid media that fit client objectives.- Develop and manage a detailed project plan and budget for over 350 clients annually. - Present to internal and external key stakeholders including business leaders, clients and agency partners.- Analyze KPIs and connect multiple data sources into a data visualization tool and dashboard for easy insight and evaluation.- Develop RFPs and evaluate marketing tools.- Thrive in a fast-paced environment with strong attention to detail, high level of communication, problem-solving skills and a growth mindset.- CLIENTS: Agriculture, Animal Health

Kansas City, Missouri, Us

- Manage scheduling process for all projects via the Salesforce platform in fast paced work environment with strong attention to detail- Develop strong, successful scheduling process for maximum efficiency to ensure all project phases are accurately assigned with user capacity to meet deadlines - Generate reporting and analyze data to evaluate cost vs. price - Create and design detailed guidebook for Salesforce users across multiple departments for training purposes- Work closely with IT to provide strong application evaluations and conduct user acceptance testing prior to launching new functionalities- CLIENTS: Hallmark, Walmart, CPG, Food & Bev, Pet

Ingelheim Am Rhein, Rhineland-Palatinate, De

- Manage and closely monitor the overall routing process for all BI Animal Health promotional material (200+ projects monthly) while working in a fast paced environment with critical deadlines- Utilize Veeva Vault as the approval and asset management software for scheduling and routing projects- Ensure projects are fully approved by marketing, technical, legal and regulatory before sending final working files to the print company- Serve as the liaison between agencies and business reviewers as questions or concerns arise using strong attention to detail, consistency and constant problem solving skills- Proactively provide subject matter expertise to marketing teams by designing a recommended routing plan when new and/or larger scale projects are being discussed- Develop and lead governance of routing documentation, training resources and policy handbooks while also conducting training sessions on Veeva Vault functionality- Continuously provide input as the Specialized Marketing Expert to enhance current routing process to be more efficient and compliant - Schedule meetings with various key stakeholders and departments to discuss projects and process enhancements

Kansas City, Mo, Us

• Launch online marketing campaigns and provide continuous support for clientele • Optimize campaigns to reduce cost per acquisition rates through affiliate and aggregation marketing management • Review figures, postings, and document entries for correct, mathematical accuracy, and proper coding• Monitor over 15 online campaigns and manage over 35 different vendors• Create and update client budget and inquiry pacing charts using the ODBC• Generate a balance between goals and budgets for outstanding results with each campaign• Create and update conversion reports to monitor campaign success using recorded analytical data• Assemble Excel reports using equations and pivot tables to showcase daily, weekly and monthly results• Implement and comply with all Federal Communications Commission regulations including TCPA

Kansas City, Mo, Us

- Thoroughly researched 56 accreditation institutions’ standards and guidelines on recruiting, admissions and marketing- Created and organized an Excel spreadsheet by the client’s accrediting institution- Created an accreditation training PowerPoint for future employees- Thoroughly researched and collected information on activation marketing- Analyzed activation marketing case studies- Wrote a report of research findings for an activation marketing training packet

Lees Summit, Missouri, Us

• Downtown Days – assist with event graphics and marketing, vendor relations, collectingdemographic data and working the event from June 6-9, including set-up and tear-down• Sidewalk Sale – communicate with merchants, place classified ads, create marketingmaterials and submit event permit• Downtown Lee’s Summit Farmers Market – update the vendor directory and assist withmarketing materials• Fall Open House – assist with coordinating and promoting event• Piccadilly Gala – solicit items for auction and assist with Ticket Sales Kick-off• Constant Contact newsletters to downtown stakeholders and customers• Press releases for events and other DLSMS activities• Administrative duties and other projects as needed